Shopify has experienced impressive growth in recent years and has long since established itself as one of the most popular e-commerce platforms. But why are more and more retailers using Shopify? What are their specific experiences, and what appeals to them about the system? Is switching worthwhile?
In this article, we'll share with you some of the brands that run their online stores with Shopify. We'll share their experiences and how they implement certain features, such as POS (point-of-sale) and subscription systems, in practice.
8 Shopify stores, 8 experiences
- FC Union Berlin: Reliability & POS Experiences
- Henssler's Quick Number: Connecting Content & E-Commerce
- PESO: Modern & customer-oriented shop
- AEVOR & Pinqponq: Grow efficiently with Shopify Plus
- FC Viktoria Berlin: Full focus on community
- Universal Music: Scalable management for over 200 shops
- emma & noah: Successful relaunch for a growing family business
- buah: Optimized product sets & internationalization thanks to Shopify
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1. Experiences of FC Union Berlin
"In the past, jersey launches required us to send fans to a waiting page. Now everything runs smoothly. Shopify POS has also proven to be a future-proof system for us because it perfectly integrates offline and online."
The long-established club FC Union Berlin needed a modern shop system: In the past, frequent system outages during jersey launches led to frustration among their passionate fan base. But with the switch to Shopify, this is a thing of the past: The platform offers a reliable foundation that remains stable even during high visitor volumes.
In addition to the shop design featuring the club's familiar look, the custom jersey configurator is a particular highlight of the shop. Fans can personalize their jerseys in just a few steps. What was previously often hampered by technical issues now runs smoothly thanks to the flexibility and scalability of Shopify.
FC Union Berlin also leverages Shopify POS integration to efficiently manage both online and offline sales. Inventory levels and transactions are synchronized in real time, providing better visibility and a smoother shopping experience.
FC Union Berlin has also been able to optimize its returns management with Shopify. By integrating powerful apps like 8returns, the process has been significantly simplified, which not only benefits fans but also reduces the workload for employees. Shopify offers them the opportunity to adapt these and other processes to the club's specific requirements and continuously improve them.
Overall, the use of Shopify at FC Union Berlin shows how the platform meets the requirements of a highly frequented shop while leaving room for future expansion and improvements.
2. Experiences of Henssler's quick number
“We switched to Shopify with Henssler’s Schnell Nummer a few months ago, and it has paid off for us.”
Hensslers Schnelle Nummer combines a passion for simple, delicious recipes with an engaging e-commerce experience. The brand, known for its cooking videos by TV chef Steffen Henssler, needed an online store that was not only functional but also showcased its personality and culinary expertise. Shopify offered the ideal platform.
A central element of the shop is the extensive recipe world. Here, customers are inspired to recreate the featured dishes, while simultaneously purchasing the necessary accessories and ingredients with a single click in the shop. This seamless shopping experience—often referred to as shoppable content—directly links creative cooking content to the product range.
By integrating powerful Shopify apps like the Recipe Kit app, users can not only view recipes but also see preparation times, ingredients, and nutritional information at a glance. The interactive portion calculator and the integration of YouTube videos provide additional assistance.
The shop's functionality is enhanced by intelligent cross-selling, which specifically suggests additional products to customers while they shop. Thanks to an AI-based cross-sell engine, relevant recommendations are displayed directly in the shopping cart, optimizing the sales process and creating additional incentives to buy.
With Shopify, Hensslers Schnelle Nummer not only showcases its brand perfectly, but also benefits from the high level of flexibility in the backend. The team can manage the shop independently, add new recipes and products, and thus continuously improve the shopping experience. Shopify offers an intuitive interface and the ability to customize the shop with a variety of e-commerce apps.
3. PESO's experiences
"As a creator brand, Peso has a platform where we get direct feedback from customers. Thanks to Shopify, we were able to quickly incorporate this feedback into our timeline and prioritize features like filters and size charts."
PESO, the popular streetwear brand, relied on Shopify to optimize its online store to perfectly convey its modern and minimalist brand identity into the digital world. Thanks to Shopify's flexibility, PESO was able to create a fully customized design that reflects the brand's "Calm, Minimal, Luxury" aesthetic and conveys the brand's signature feel to customers online.
The use of interactive preview images is a real eye-catcher. On the category pages, customers can flexibly switch between viewing the products on the model or as a flat lay, giving them a detailed impression of the garments. Combined with advanced filter options, they can sort specifically by price, color, or product type, thus finding the right items more quickly. The Shopify store thus precisely considers the wishes and needs of customers.
Another smart feature PESO integrates into its Shopify store is Easy Size's Size Finder. This feature helps customers find the right size while also helping to reduce returns—a clear benefit for both the company and the environment. The shopping experience is complemented by restock alerts via Klaviyo, which notify customers as soon as a sold-out product is back in stock.
Thanks to Shopify, PESO was not only able to quickly and efficiently integrate the UI Kit, which ensures consistent display of buttons and other design elements, but also quickly implement feedback from the community. For example, filter options and the size finder were specifically optimized based on the feedback.
With Shopify, PESO continuously adapts its e-commerce presence to the needs of its target audience. From a clean design to a user-friendly shopping experience, Shopify offers the streetwear brand everything it needs for successful online trading.
4. Experiences of AEVOR & Pinqponq
"We came from another shop system, Spryker. We switched to Shopify because we simply didn't have the manpower for the necessary development work [...] With Shopify, we were able to set up two new shops relatively quickly within nine months."
AEVOR and Pinqponq use Shopify Plus for their online stores. The switch to Shopify was made for efficiency reasons, as the previous system was too complex to operate with the existing resources. With Shopify, they were able to simplify both front-end and back-end processes, which is particularly beneficial for their small team.
Both brands, AEVOR and Pinqponq, have a different target audience: AEVOR focuses more on sporty products for bikers, while Pinqponq takes a more aesthetic-functional approach, especially for daily commuting.
Shopify simplifies the management of both stores, as they now function identically on the backend, even though the brands have different frontend designs. This makes it easier to maintain product data and test store optimizations. AEVOR & Pinqponq use A/B testing and other methods to continuously improve their customer journey.
5. Experiences of FC Viktoria Berlin
"We were previously on Wix , now we're on Shopify. Now we can enable a more emotional purchase: With Shopify, we have the technical ability to offer subscription models to grow our community."
FC Viktoria Berlin is a football club distinguished not only by its sporting achievements but also by its strong social commitment, especially to women's football. The club migrated its online shop from Wix to Shopify , primarily to build a closer connection with its fans. The shop was intended to be a central point of contact for all supporters—far more than just a sales platform for merchandise.
The switch drastically reduced administrative overhead. The new store boasts a vibrant design that reflects the club's values and offers ease of use for the team. Shopify enables implementation of the model via the Appstle Membership app, significantly improving both administration and customer retention.
The digital membership model is fully integrated into the online shop. Fans can not only stock up on merchandise via the platform, but also receive additional benefits such as a digital membership card, discounts, and access to limited special collections. The welcome package is a physical product that is delivered once, while all other content is provided digitally.
Shopify also offers FC Viktoria Berlin the flexibility to effectively implement A/B testing and CRM strategies to better reach fans and provide personalized content.
With Shopify, FC Viktoria Berlin is not only simplifying the sales process, but also creating a whole new connection with fans. At the same time, the club can emphasize its values of inclusivity and engagement.
6. Experiences of Universal Music
"We now have 230 stores on Shopify in the German-speaking region alone. [...] A common theme helps us coordinate the launch of products for different artists worldwide and customize the look of the shops."
Universal Music operates more than 200 Shopify stores, which serve as central hubs for merchandise and limited-edition collections from artists such as Taylor Swift. To increase efficiency and ensure a consistent structure, Universal Music has implemented standardized processes on Shopify that are used worldwide.
Universal Music relies on a single, global theme for all Shopify stores, which is regularly updated and adapted to the respective regional requirements. This shared theme allows the team to respond quickly to the needs of artists and their fans. Rapid changes to the store design and the release of new products are crucial, especially for large and spontaneous product drops. Shopify offers the ability to share layouts and designs between different stores, which is a major advantage for Universal Music when it comes to internationally synchronized releases.
In addition to central theme management, Universal Music manages many processes externally. Product data, inventory levels, shipping costs, and even legal information such as terms and conditions and privacy policies are automatically imported into Shopify stores via external systems. This standardization significantly reduces manual effort and allows the team to implement changes across multiple stores simultaneously.
Universal Music's experience demonstrates that Shopify is not only suitable for growing D2C brands, but can also meet the complex needs of large enterprises. Shopify proves to be a scalable solution that enables efficient, global management.
7. Experiences of Emma & Noah
“We originally started with Amazon, but quickly realized that having our own online store gave us much more control and the ability to reach customers directly.”
emma & noah designed their Shopify store to give customers quick and easy access to their wide range of sustainable baby and children's products. The store's design and structure reflect the brand's values: high quality, sustainability, and an aesthetic simplicity that appeals to new parents. A clear menu and a well-structured homepage allow users to intuitively structure their search and find the products they need for their baby.
To further improve the shopping experience, emma & noah relies on modern e-commerce tools that both ease the burden on the team and address customer needs. Reviews.io collects authentic reviews that build trust and provide new customers with insights into other shoppers' experiences. 8returns efficiently handles returns management, increasing customer satisfaction and reducing administrative overhead. The entire shopping process—from product search to after-sales support—is well-thought-out and tailored to the specific needs of the target audience.
For Emma & Noah, the safety and quality of their products are paramount. Collaborations with professionals such as midwives and product experts help underscore the brand's high standards and give potential buyers additional confidence in the safety and durability of their products. Sustainability is emphasized not only through certified materials, but also through a respectful approach to customers' needs and their expectations of a high-quality product for their children. Thanks to Shopify, Emma & Noah combines a modern shop structure with the values of a sustainable brand, creating a holistic and inviting online experience.
8. Experiences of buah
"Before the relaunch, we had countless templates, which was quite a pain. With Shopify's dynamic sources and meta fields , we can now use one template for all product pages and maintain information like before/after images centrally and efficiently."
buah prepared for an optimized and international focus with a relaunch of its Shopify store. The challenge was to offer customers a seamless purchasing experience and clearly present the benefits of each product set. Thanks to specific customizations, such as a detailed display of the contents of the sets and a multilingual setup, buah is able to adapt seamlessly to different markets, which facilitated its entry into the Dutch market.
During the relaunch, special attention was paid to user-friendliness and the emotional connection to the products. The product presentation is now significantly more informative and allows all important information – from the freeze-drying method to storage – to be viewed quickly and easily. Furthermore, the collection bubbles on the category page offer intuitive navigation, making it easier to browse the product range. The combination of these measures not only increases user satisfaction but also builds trust in the brand and its product quality, which creates a positive impression, especially with new customers.
Through the targeted use of modern Shopify features and continuous optimization, buah stands out as an example of how the use of innovative tools and adaptation to international markets can successfully increase reach and customer experience.
