Privacy Policy
Privacy Policy
Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obligated to provide the data. Failure to provide it will have no consequences. This only applies unless otherwise stated during the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.
Person responsible
Please contact us if you wish. The contact details of the data controller can be found in our legal notice.
When you use the contact form, we collect your personal data (name, email address, message text) only to the extent you provide it. Data processing serves the purpose of establishing contact.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is based on Art. 6 (1) (f) GDPR, which is based on our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time for reasons arising from your particular situation.
We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
Advertising
Use of the email address for sending newsletters
We use your email address, regardless of contract processing, exclusively for our own advertising purposes to send newsletters, provided you have expressly consented to this. Data is processed on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list.
Your data will be forwarded to an email marketing service provider as part of the contract processing. It will not be passed on to any other third parties.
Cookies
We use the GDPR Legal Cookie consent management tool from beeclever GmbH (Universitätsstraße 3, 56070 Koblenz a. Rh.; "beeclever") on our website. This tool allows you to grant consent to data processing via the website, in particular the use of cookies, as well as to exercise your right to withdraw consent you have already granted.
The purpose of data processing is to obtain and document the necessary consents for data processing and thus comply with legal obligations. Cookies may be used for this purpose. The following information, among others, may be collected and transmitted to beeclever: anonymized IP address, date and time of consent, URL from which the consent was sent, anonymous, random, encrypted key, and consent status. This data will not be shared with other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) (c) GDPR.
Further information on terms of use and data protection at beeclever can be found at: https://gdpr-legal-cookie.com/pages/terms-conditions and at https://gdpr-legal-cookie.com/pages/datenschutzerklarung.
Analysis advertising tracking
Use of Google Analytics
We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website activity and internet usage. The following information may be collected, among others: IP address, date and time of the page visit, click path, information about the browser you use and the device you use, pages visited, referrer URL (website through which you accessed our website), location data, purchasing activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated in this way about your use of the website is usually transferred to a Google server in the USA and stored there. There is no adequacy decision from the EU Commission for the USA. The data is transferred on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks . Both Google and US government authorities have access to your data. Google may link your data with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
IP anonymization is activated on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The use of cookies or similar technologies is based on your consent in accordance with Section 15 (3) (1) of the Telemedia Act (TMG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de .
Use of Hotjar
We use the analysis tool of Hotjar Ltd. (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; “Hotjar”) on our website.
The data processing serves the purpose of needs-based design, optimization and analysis of our website.
The tool randomly records visitors' movements on the website. This creates a log of mouse movements, scrolling behavior, time spent on the website, and clicks (a so-called heatmap).
For this purpose, Hotjar uses cookies, among other things. The following information may be collected: IP address (in anonymized form), information about the device you are using (screen size, device, unique device identifier), information about the browser you are using, location data (country only), preferred language for displaying the website, and the operating system you are using. Detailed information about the cookies used, their function, and the storage period can be found here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies
This data is used to create user profiles under a pseudonym. The data is not used to personally identify the website visitor and is not merged with the personal data of the person using the pseudonym. Hotjar is contractually prohibited from selling the collected data to other third parties.
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. Data transfer is based, among other things, on appropriate safeguards. Hotjar will provide you with further information on the measures taken upon request.
The use of cookies or similar technologies is based on your consent in accordance with Section 15 (3) (1) of the Telemedia Act (TMG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information on data protection when using Hotjar can be found here: https://www.hotjar.com/legal/policies/privacy#enduserenglish
Use of the Facebook Pixel
We use the “Custom Audiences” remarketing function of Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland “Facebook”) on our website.
Facebook Ireland and we are jointly responsible for the collection of your data when the service is integrated and the transmission of this data to Facebook. This is based on an agreement between us and Facebook Ireland on the joint processing of personal data, which specifies the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum . According to this agreement, we are particularly responsible for fulfilling the information obligations pursuant to Art. 13 and 14 GDPR, for adhering to the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33 and 34 GDPR, insofar as a breach of the protection of personal data affects our obligations under the agreement on joint processing. Facebook Ireland is responsible for enabling the rights of data subjects in accordance with Articles 15 - 20 GDPR, for complying with the security requirements of Article 32 GDPR with regard to the security of the service and for complying with the obligations under Articles 33 and 34 GDPR insofar as a breach of the protection of personal data affects Facebook Ireland's obligations under the Joint Processing Agreement.
The purpose of the application is to target website visitors with interest-based advertising on the Facebook social network. For this purpose, the Facebook remarketing tag has been implemented on the website. This tag establishes a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then see personalized, interest-based Facebook ads. Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum .
The use of cookies or similar technologies is based on your consent in accordance with Section 15 (3) (1) of the Telemedia Act (TMG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
For more information about the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please see Facebook's privacy policy at https://www.facebook.com/about/privacy/ .
Plug-ins and other
Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This feature displays videos stored on YouTube in an iFrame on the website. The "Enhanced Privacy Mode" option is activated. This means that YouTube does not store any information about website visitors. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. Data is transferred, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The use of cookies or similar technologies is based on Section 15 (3) (1) of the Telemedia Act (TMG). Your personal data is processed on the basis of Article 6 (1) (f) GDPR, based on our overriding legitimate interest in tailoring the website to meet your needs and in a targeted manner. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
For more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please see YouTube's privacy policy at https://www.youtube.com/t/privacy .
Rights of data subjects and storage period
Duration of storage
If the legal requirements are met, you are entitled to the following rights under Articles 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) (f) GDPR and to processing for the purposes of direct marketing.
Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.
Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
Once you have objected, the processing of the data in question will be stopped unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
last updated: 27.10.2020
Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obligated to provide the data. Failure to provide it will have no consequences. This only applies unless otherwise stated during the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.
Server log files
You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web host/IT service provider via your internet browser and stored in log files (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider. Processing is based on Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in ensuring the smooth operation of our website and improving our offering.
contactPerson responsible
Please contact us if you wish. The contact details of the data controller can be found in our legal notice.
Customer's proactive contact via email
If you initiate business contact with us via email, we will only collect your personal data (name, email address, message text) to the extent you provide it. This data processing serves to process and respond to your contact request.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is based on Art. 6 (1) (f) GDPR, which is based on our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time for reasons arising from your particular situation.
We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
When you use the contact form, we collect your personal data (name, email address, message text) only to the extent you provide it. Data processing serves the purpose of establishing contact.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is based on Art. 6 (1) (f) GDPR, which is based on our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time for reasons arising from your particular situation.
We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
Advertising
Use of the email address for sending newsletters
We use your email address, regardless of contract processing, exclusively for our own advertising purposes to send newsletters, provided you have expressly consented to this. Data is processed on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list.
Your data will be forwarded to an email marketing service provider as part of the contract processing. It will not be passed on to any other third parties.
Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is visited again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide whether to accept them individually, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, please note that if you do this, you may not be able to use all of the features of this website to their full extent.
The following links will tell you how to manage (including deactivate) cookies in the most important browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablassen
Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use technically necessary cookies to make our website more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these functions, it is necessary that the browser is recognized even after you change pages.
The use of cookies or similar technologies is based on Section 15 (3) (1) of the Telemedia Act (TMG). Your personal data is processed on the basis of Article 6 (1) (f) GDPR, based on our overriding legitimate interest in ensuring optimal website functionality and a user-friendly and effective design of our offering.
You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.
You can adjust your cookie consent by clicking on the following link: Manage cookie consent
Use of GDPR Legal CookieWe use the GDPR Legal Cookie consent management tool from beeclever GmbH (Universitätsstraße 3, 56070 Koblenz a. Rh.; "beeclever") on our website. This tool allows you to grant consent to data processing via the website, in particular the use of cookies, as well as to exercise your right to withdraw consent you have already granted.
The purpose of data processing is to obtain and document the necessary consents for data processing and thus comply with legal obligations. Cookies may be used for this purpose. The following information, among others, may be collected and transmitted to beeclever: anonymized IP address, date and time of consent, URL from which the consent was sent, anonymous, random, encrypted key, and consent status. This data will not be shared with other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) (c) GDPR.
Further information on terms of use and data protection at beeclever can be found at: https://gdpr-legal-cookie.com/pages/terms-conditions and at https://gdpr-legal-cookie.com/pages/datenschutzerklarung.
Analysis advertising tracking
Use of Google Analytics
We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website activity and internet usage. The following information may be collected, among others: IP address, date and time of the page visit, click path, information about the browser you use and the device you use, pages visited, referrer URL (website through which you accessed our website), location data, purchasing activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated in this way about your use of the website is usually transferred to a Google server in the USA and stored there. There is no adequacy decision from the EU Commission for the USA. The data is transferred on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks . Both Google and US government authorities have access to your data. Google may link your data with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
IP anonymization is activated on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The use of cookies or similar technologies is based on your consent in accordance with Section 15 (3) (1) of the Telemedia Act (TMG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de .
Use of Hotjar
We use the analysis tool of Hotjar Ltd. (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; “Hotjar”) on our website.
The data processing serves the purpose of needs-based design, optimization and analysis of our website.
The tool randomly records visitors' movements on the website. This creates a log of mouse movements, scrolling behavior, time spent on the website, and clicks (a so-called heatmap).
For this purpose, Hotjar uses cookies, among other things. The following information may be collected: IP address (in anonymized form), information about the device you are using (screen size, device, unique device identifier), information about the browser you are using, location data (country only), preferred language for displaying the website, and the operating system you are using. Detailed information about the cookies used, their function, and the storage period can be found here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies
This data is used to create user profiles under a pseudonym. The data is not used to personally identify the website visitor and is not merged with the personal data of the person using the pseudonym. Hotjar is contractually prohibited from selling the collected data to other third parties.
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. Data transfer is based, among other things, on appropriate safeguards. Hotjar will provide you with further information on the measures taken upon request.
The use of cookies or similar technologies is based on your consent in accordance with Section 15 (3) (1) of the Telemedia Act (TMG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information on data protection when using Hotjar can be found here: https://www.hotjar.com/legal/policies/privacy#enduserenglish
Use of the Facebook Pixel
We use the “Custom Audiences” remarketing function of Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland “Facebook”) on our website.
Facebook Ireland and we are jointly responsible for the collection of your data when the service is integrated and the transmission of this data to Facebook. This is based on an agreement between us and Facebook Ireland on the joint processing of personal data, which specifies the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum . According to this agreement, we are particularly responsible for fulfilling the information obligations pursuant to Art. 13 and 14 GDPR, for adhering to the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33 and 34 GDPR, insofar as a breach of the protection of personal data affects our obligations under the agreement on joint processing. Facebook Ireland is responsible for enabling the rights of data subjects in accordance with Articles 15 - 20 GDPR, for complying with the security requirements of Article 32 GDPR with regard to the security of the service and for complying with the obligations under Articles 33 and 34 GDPR insofar as a breach of the protection of personal data affects Facebook Ireland's obligations under the Joint Processing Agreement.
The purpose of the application is to target website visitors with interest-based advertising on the Facebook social network. For this purpose, the Facebook remarketing tag has been implemented on the website. This tag establishes a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then see personalized, interest-based Facebook ads. Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum .
The use of cookies or similar technologies is based on your consent in accordance with Section 15 (3) (1) of the Telemedia Act (TMG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
For more information about the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please see Facebook's privacy policy at https://www.facebook.com/about/privacy/ .
Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website, including conversion tracking (visit action analysis). Google Conversion Tracking is an analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the Google affiliate responsible for processing your data and compliance with applicable data protection laws.
When you click on an ad served by Google, a conversion tracking cookie is stored on your computer. These cookies have a limited lifespan, contain no personal data, and are therefore not used to identify you personally. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked across Ads customers' websites.
The information collected through the conversion cookie is used to compile conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that could be used to personally identify users.
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. Data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://policies.google.com/privacy/frameworks .
The use of cookies or similar technologies is based on your consent in accordance with Section 15 (3) (1) of the Telemedia Act (TMG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/
We use the online advertising program "Google Ads" on our website, including conversion tracking (visit action analysis). Google Conversion Tracking is an analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the Google affiliate responsible for processing your data and compliance with applicable data protection laws.
When you click on an ad served by Google, a conversion tracking cookie is stored on your computer. These cookies have a limited lifespan, contain no personal data, and are therefore not used to identify you personally. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked across Ads customers' websites.
The information collected through the conversion cookie is used to compile conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that could be used to personally identify users.
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. Data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://policies.google.com/privacy/frameworks .
The use of cookies or similar technologies is based on your consent in accordance with Section 15 (3) (1) of the Telemedia Act (TMG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/
Plug-ins and other
Using Google Tag Manager
We use Google Tag Manager from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the Google affiliate responsible for processing your data and compliance with applicable data protection laws.
This application manages JavaScript tags and HTML tags, which are used, in particular, to implement tracking and analysis tools. Data processing serves the purpose of tailoring and optimizing our website to meet your needs.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it does allow the activation of additional tags that can collect and process personal data.
Further information on terms of use and data protection can be found here .
We use Google Tag Manager from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the Google affiliate responsible for processing your data and compliance with applicable data protection laws.
This application manages JavaScript tags and HTML tags, which are used, in particular, to implement tracking and analysis tools. Data processing serves the purpose of tailoring and optimizing our website to meet your needs.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it does allow the activation of additional tags that can collect and process personal data.
Further information on terms of use and data protection can be found here .
Use of Google reCAPTCHA
We use the reCAPTCHA service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws. The query serves the purpose of distinguishing between input by a human and automated, machine processing. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data is transferred on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws. The query serves the purpose of distinguishing between input by a human and automated, machine processing. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data is transferred on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The use of cookies or similar technologies is based on Section 15 (3) (1) of the Telemedia Act (TMG). Your personal data is processed on the basis of Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in protecting our website from automated spying, misuse, and spam. You have the right to object to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time for reasons arising from your particular situation.
Further information about Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy .
Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This feature displays videos stored on YouTube in an iFrame on the website. The "Enhanced Privacy Mode" option is activated. This means that YouTube does not store any information about website visitors. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. Data is transferred, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The use of cookies or similar technologies is based on Section 15 (3) (1) of the Telemedia Act (TMG). Your personal data is processed on the basis of Article 6 (1) (f) GDPR, based on our overriding legitimate interest in tailoring the website to meet your needs and in a targeted manner. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
For more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please see YouTube's privacy policy at https://www.youtube.com/t/privacy .
Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of ensuring a consistent display of fonts on our website. To load the fonts, a connection to Google servers is established when the page is accessed. Cookies may be used for this purpose. This includes, among other things, your IP address and information about the browser you use, which are processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. Data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://policies.google.com/privacy/frameworks .
The use of cookies or similar technologies is based on Section 15 (3) (1) of the Telemedia Act (TMG). Your personal data is processed on the basis of Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in a user-friendly and aesthetically pleasing website design. You have the right to object to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying us, for reasons arising from your particular situation.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ and at https://developers.google.com/fonts/faq .
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of ensuring a consistent display of fonts on our website. To load the fonts, a connection to Google servers is established when the page is accessed. Cookies may be used for this purpose. This includes, among other things, your IP address and information about the browser you use, which are processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. Data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://policies.google.com/privacy/frameworks .
The use of cookies or similar technologies is based on Section 15 (3) (1) of the Telemedia Act (TMG). Your personal data is processed on the basis of Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in a user-friendly and aesthetically pleasing website design. You have the right to object to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying us, for reasons arising from your particular situation.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ and at https://developers.google.com/fonts/faq .
Rights of data subjects and storage period
Duration of storage
The data will be stored in accordance with statutory retention periods and then deleted after the expiry of the retention period unless you have consented to further processing and use.
Rights of the data subjectIf the legal requirements are met, you are entitled to the following rights under Articles 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) (f) GDPR and to processing for the purposes of direct marketing.
Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.
Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
Once you have objected, the processing of the data in question will be stopped unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
last updated: 27.10.2020