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When we assume responsibility or make commitments, stakeholders can rely on us to fulfill them. If, contrary to expectations, this is not possible, we inform all stakeholders promptly and transparently.

We ensure that our employees feel a sense of connection to the company. Every team member contributes to the company's development. We understand the company's values and purpose, allowing us to live them and represent them externally.

We are always motivated to bring out the best in ourselves as individuals and in our work. We can contribute our passions and strengths and feel empowered to take on new challenges.

We live joy. By this, we mean that we feel this joy in our roles and in our tasks and authentically embody it towards others. We celebrate our successes together and with our customers. We give team members appreciative feedback for their efforts and celebrate their achievements with them. Furthermore, we ensure that there is also room for negative emotions and that we support one another in such moments. We warmly welcome new colleagues and train them as best as possible. We create a positive working environment and encourage personal and professional development. We experience joy in our team.

We take a solution-oriented approach and are constantly evolving. This is reflected in our ability to stay up-to-date and proactively recommend long-term, high-quality solutions to our customers. We also continuously review both our internal processes and our external recommendations for inefficiencies, relevance, and quality. We are open to change, testing new ideas, and taking action. By sharing knowledge, we ensure progress across the company and also involve retailers and customers. We don't let perfectionism hold us back; instead, we focus on the goal.

We are passionate about what we do, the people we interact with, and the trust placed in us. We are interested in our work, the topics we work with, and the people we work with, and we draw energy and joy from what we do.

We go through everyday life with a positive attitude, see the positive in things and don't let setbacks discourage us.

We foster an open learning culture in which we continuously develop and learn. We approach new, unfamiliar, and unknown things with openness and interest, viewing them as an opportunity to learn and grow.

We value exchange, both internally and externally, because it offers the opportunity to broaden our own horizons while also sparking enthusiasm for topics in others. We also celebrate sharing knowledge and what we've learned.

We are happy that with our work and our actions we can help others to be even more successful and to grow together.

We practice respectful interaction with one another in our daily lives. This means showing interest in each other. We are open and understanding. We communicate our expectations and wishes transparently and honestly to find solutions that are in everyone's best interest. We resolve our conflicts internally and don't speak negatively about one another. We help one another, share our knowledge, and express gratitude for the performance and commitment of each and every individual.

We cultivate a respectful, tolerant, and non-judgmental approach to others and expect the same from those we interact with. This means we respect and tolerate everyone's strengths, weaknesses, and (cultural) background. We respect the work of others and embrace a culture of tolerance for mistakes. Communication always takes place at eye level and never from above. This applies to existing customers and team members, as well as to external communication. We do not work with people who do not value or live these values.