Completely set up your Shopify store in just 3 days? Sounds ambitious, but with our ultimate course, it's entirely doable – even for beginners. As an official Shopify partner agency, we support merchants every day as they get started with Shopify. Accordingly, we know the exact steps for setting up your Shopify store. This way, you can start selling in no time.

This guide is based on our mailing course: "Start your own online shop in 3 days." Sign up for the complete version for free and receive useful checklists and guides by email.

Everything you need to get started with Shopify: Your ultimate course 🚀

  1. Why Shopify? 5 reasons
  2. Create a Shopify account & start your trial
    1. What you need before starting on Shopify
  3. Overview: How the Shopify admin works
  4. First steps in the storefront: Setting up the shop appearance
    1. Select a Shopify theme
    2. Understanding shop structure
    3. Create shop pages
    4. Create menu
    5. Shopify Theme Editor - Flexibly customize your shop
  5. Products & Categories: How to fill your online shop
    1. Create products
    2. Create categories
  6. Most important settings for a successful start
    1. Add payment provider
    2. Save shipping settings
    3. Add tax settings
    4. Legal
  7. Expand your shop with apps
    1. Install apps
    2. Important tips & recommendations for using apps
    3. The 3 most important apps to get started
  8. Go live: Your online shop launch

1. There are many reasons to choose Shopify as your e-commerce platform:

Originally founded by Tobias Lütke in 2006 as an online store for snowboard equipment, Shopify has evolved over the years into one of the leading e-commerce platforms. Today, over 4.8 million merchants from 174 countries rely on Shopify, especially many direct-to-consumer (D2C) brands.

But why do so many companies choose Shopify? Every retailer probably answers this question differently. Essentially, the platform is a cloud-based solution that allows retailers to run their own online store without any prior technical or programming knowledge. Shopify handles all the technical aspects and, with an easy-to-use drag-and-drop system, offers everyone the opportunity to design their own store quickly and easily.

Here are five of the most important reasons why we are convinced of Shopify as a shopping system:

  • Easy scalability: Shopify is ideal for growth-oriented businesses. It offers seamless scaling from small shops to large-scale online stores, without technical limitations.
  • Reliable infrastructure: Shopify guarantees extremely high server availability, even with high traffic, for example during complex marketing campaigns or television appearances.
  • Extensive integrations: With a selection of over 8,000 apps, retailers can individually expand their shop - whether accounting, shipping, reviews, multilingualism or customer service.
  • Modern & flexible designs: Shopify themes are mobile-friendly, tailored precisely to the needs of merchants, and can be customized to match your brand identity thanks to code access.
  • Strong community & support: The platform offers access to a large community, support resources, and expert networks. Plus, as a Shopify merchant, you're in excellent company. LeGer by Lena Gercke, SNOCKS, Steffen Henssler, TEVEO, and FC Union Berlin are just a few examples of the top brands on Shopify.
Find out exactly how well Shopify really fits your needs with the quiz included in our 3-day email course . Sign up now and receive useful additional materials to help you get started as easily as possible.

2. Create a Shopify account & start your trial

Create a Shopify account

If you haven't already, you should start by creating a Shopify account. Here, you'll also have the option to sign up for the free trial. This allows you to try Shopify for three days free of charge, without obligation, and without having to enter a payment method. This gives you plenty of time to take our Shopify introductory course and then decide whether the store system meets your needs.

You only have to pay for Shopify after the trial period. How much does Shopify cost? In our blog, we explain which pricing models might be best for you.

So, sign up, click through the various questions, and then choose a name for your online store. You can add a custom domain later on Shopify. Otherwise, please note that your chosen name will serve as the default URL (e.g., yourname.myshopify.com) and cannot be changed.

In addition to email, you can also easily register via Apple, Facebook, or Google. After that, you've already taken the first important step and can begin the exciting part: setting up your own online shop.

2.1. What you need before starting on Shopify

From projects with a wide variety of brands, we know one thing above all: a successful Shopify launch requires careful preparation. This includes, firstly, a clear vision of your business. What do you want to sell and who do you want to reach? Of course, a memorable name that fits your product and target audience is also important.

You should also prepare all content related to your products. This includes descriptions, photos, and possibly videos. This also applies to all branding materials such as logos, marketing assets, and legal documents such as terms and conditions, imprint, or return policies.

What do you need to consider before launching with Shopify? Get a detailed checklist now

3. Overview: Orienting yourself in the Shopify Admin

By default, new Shopify stores are password-protected. Customers must first log in to access your store. This means you can focus on designing and adding products in peace. Once you're ready, you can easily remove your Shopify store password.

Congratulations, you've now created your own Shopify store. You're now in the admin interface, the central point for managing and customizing your own online store.

Shopify Admin

Normally, you'll see a list of recommended steps for setting up your store on the page. However, we'll focus on the navigation on the left side of the screen. Here you'll find the most important areas for setting up your online store and bringing it to life:

  • Home: Home page with current figures and reports about the shop.
  • Orders: Overview of incoming customer orders.
  • Products: Here you can add and edit products.
  • Customers: Management of customer profiles.
  • Content: Upload and management of files, such as product images.
  • Finance: Breakdown of financial activities, such as transactions.
  • Statistics: Analysis of shop traffic and sales figures.
  • Marketing: Tools for integrating and analyzing marketing campaigns and channels.
  • Discounts: Create and manage coupon codes.
  • Sales channels: Edit the appearance of your online shop and create blog articles, pages and menus, as well as expanded sales opportunities, e.g. through social media or POS.
  • Apps: Add useful tools to optimize your store.
  • Settings: Adjust payment, shipping, and general store settings.

Overall, the Shopify interface is user-friendly and intuitive. We'll explore the most important features together, step by step, so you can effectively populate and manage your store.

4. First steps in the storefront: Setting up the shop appearance

4.1. Select a Shopify theme

When setting up your Shopify store, choosing the right theme is an important first step. But what exactly is that?

Themes are pre-made design templates that determine the look and structure of your store. They allow you to quickly customize the layout of your online store, making it easy to personalize and brand-compliant.

The right theme contains all the building blocks you need to optimally present products, categories, and brand messages in a way that reflects your business. While themes provide a certain basic framework, you can customize things like colors, fonts, and logos. You can also add sections to individual shop pages and change their structure as you wish. Later, if you have the necessary programming resources, you can also make in-depth changes to your shop through custom coding.

Shopify Theme Store

To find the right theme, we'll go to the official Shopify Theme Store. In the admin area, navigate to Sales Channels -> Online Store -> Themes. Here you'll find your theme library. You can easily add new designs to it. To do so, go to Add Theme -> Go to Theme Store.

In the Theme Store, you'll find over 120 vetted themes that meet Shopify's quality standards and are specifically designed for modern e-commerce needs.

In this comprehensive email course, you'll learn our proven criteria for finding a high-quality and suitable Shopify theme for you. Sign up now!

When browsing the themes, keep an eye out for aspects like customizability, usability, and mobile optimization to ensure your store is both visually appealing and functional. The overview pages for each theme provide a good overview. We also recommend checking out the linked demo stores.

Our theme recommendations:

From our day-to-day agency work, we're intimately familiar with the strengths and weaknesses of each theme. Naturally, we have our favorites. The themes we recommend most often include:

  • Impact (Paid): This theme offers maximum flexibility and focuses on conversion optimization. In our experience, it's particularly well-suited for shops that actively utilize cross-selling and promotions. The shop of the porridge brand 3Bears shows what it might look like.
Example 3Bears Shop
  • Prestige (Paid): Prestige is ideal for shops that want to showcase their brand through strong imagery and elegant design. We often recommend it to retailers with a smaller product range who want to showcase their products in a luxurious look.OH APRIL is an example of a shop using the Prestige theme.
Example OH APRIL Shop
  • Dawn: Our favorite free theme. It's a versatile and easy-to-customize theme, especially suited for visually appealing stores with a focus on large images. You can get a good feel for the theme's look in the Shopify demo store.
Example Dawn

4.2. Understanding the shop structure

Now that you've found a Shopify theme that's right for you, it's important to understand the structure of online stores in Shopify.

Your chosen Shopify theme not only determines how your shop homepage looks or how individual products are displayed, but also affects all the pages of your online shop. At this point, let's take a look at how a Shopify shop is typically structured.

Shop structure

4.3. Creating shop pages

When setting up an online shop, we generally distinguish between shop pages and funnel pages. Shopify creates funnel pages automatically. This means your shop has a homepage, a shopping cart, and a checkout right from the start. Product and category pages are added as soon as you add products. So you don't have to worry about anything.

The additional pages, however, have to be created manually. They are important for giving customers more context about your brand and significantly increasing trust in your products. Online shops no longer serve solely as a showcase for their product range. Successful online shops are much more adept at effectively familiarizing customers with their values and establishing a personal connection.

Therefore, we recommend creating an additional page, such as an "About Us" page, right from the start. Here's how to do it:

Shop additional pages

Luckily, you only have to follow a few steps. To create additional pages in your Shopify store, first go to the "Online Store" menu item and then to "Pages." Here, you can add a new page, give it a title, and enter your content, such as text and images, in the input field. You can also expand the SEO settings to specify a short but descriptive URL for your page and configure it for display in Google.

4.4. Create a menu

Create a Shopify menu

Once you've created a new page, your visitors should be able to find it. So let's look at how to link it attractively in your menu. In general, your online shop's menu is an important aspect of structuring your store clearly and user-friendly.

To create or edit a menu, go to "Online Shop" in the admin area and then to "Navigation." Here you can edit the main menu and, for example, add your newly created "About Us" page as a sub-item. You also have the option to add additional subcategories and external links later. Be sure to save your changes to save the revised menu structure and make it visible in your shop.

4.5. Shopify Theme Editor - Flexibly customize your shop

After choosing your theme, creating pages, and setting up the menu, the next step is to customize your store and tailor it to your brand. The Shopify Theme Editor makes this easy, even without any programming knowledge.

To do this, go to Online Store -> Themes. Then click "Customize" for your selected theme. This will open the powerful Theme Editor.

Shopify Theme Editor

The Theme Editor consists of the following main components:

  • Navigation area (1): Here you can easily navigate between the different pages and templates and select the desired page for editing. The "Close" button takes you back to the Shopify admin area.
  • Live Preview (2): The real-time preview instantly shows you all the changes you make. Easily switch between desktop and mobile views to ensure your store displays optimally on all devices.
  • Main features (3): Switch between important features such as sections, design settings and app integrations.
  • Detailed adjustments (4): In this area you can make specific settings for individual modules and sections of your online shop.

Basic settings in the Theme Editor

You'll find many options for configuring individual shop pages. However, you can also define general settings for your shop's appearance. To do so, open the "Theme Settings" in the main area (the gear icon in the left bar).

Shopify basic settings

This will open your theme's central customization options, which may vary depending on your selection. Important settings you should familiarize yourself with include:

  • Color scheme: Choose your store colors. Use consistent colors for buttons and important elements.
  • Fonts: Shopify offers many fonts for headings and text areas. You can also add custom fonts.
  • Shopping cart options: Choose a shopping cart page, a shopping cart drawer, or a shopping cart popup.
  • Favicon: Upload a square icon that appears in the browser tab. Use a prominent part of your logo.
  • Checkout customizations: Customize the Shopify checkout to match your brand. Make sure the colors and logo match your store design.

Configure individual shop pages in the Theme Editor

Once you've defined your basic settings, you can focus on setting up individual shop pages. You can customize the following components in the Theme Editor:

  • Cross-shop elements (header, footer, announcement bar)
  • Home
  • Product page
  • Category page
  • Additional pages
  • Blog overview pages
  • Blog pages
  • Shopping cart
  • Check out

You can create different templates for the individual pages of your shop, which define the basic design and arrangement of the elements. This allows you to create various templates, such as your product, category, or additional pages, and edit them in the Theme Editor.

There are no limits to your creativity. Test out the theme editor extensively. Add sections like slideshows or banners to new pages, add images, text, and buttons, and gradually shape the functionality of your site.

A detailed guide to the Shopify Theme Editor is part of our free email course for getting started with Shopify. Learn how to create optimal templates and assign them to your pages. Join us!

5. How to fill your online shop

5.1. Creating products

Now that you've created the first pages, defined your store's look, and customized it in the Theme Editor, it's time to bring your store to life: After all, your products are the heart of your Shopify store.

In your Shopify admin, navigate to "Products" and click "Add Product." A form will open where you can enter all the necessary information about your product.

Create a Shopify product

Step 1: Enter basic information

When creating a new product in Shopify, you enter important basic information that is crucial for the design and structure of your store:

  • Title: Enter the product name. The title should be clear and concise so potential customers immediately understand what's on offer.
  • Description: Use the description field to provide all relevant details about the product. Describe its features, benefits, and special features.
  • Product category: Choose an appropriate category from the Shopify options, especially if you plan to sell the product through channels like Google Shopping.
  • Product type: Define a type for the product (e.g. "T-shirt").
  • Vendor: Specify the manufacturer or brand of the product.
  • Tags and categories: Assign relevant tags to your product. Tags help group similar products.
You can find out more about Shopify tags and how to use them correctly in our blog.

Step 2: Set price and VAT

Enter your product's price and, if necessary, set a comparison price to highlight discounts. Don't forget to configure VAT by checking the box if the product is taxable. You can customize specific tax rates in your Shopify settings.

Step 3: Upload product images and media

Images are crucial for your customers' first impressions. Upload high-quality product photos to the "Media" section and sort them using drag and drop to place the best image first. Some themes also offer the option to display an alternative image when users hover over the product.

Step 4: Manage inventory and stock levels

Maintain your inventory information by adding a stock number (SKU) and, if applicable, a barcode. Enable the option to track inventory to ensure automatic inventory updates after each sale. Optionally, you can specify whether products can be sold even if they're currently out of stock.

Step 5: Add product variants

If you offer your product in different variants, such as different sizes or colors, you can add them in the "Variants" section. Define the variant levels (e.g., size, color) and enter the corresponding values. Note that Shopify supports up to three variant levels by default.

Step 6: Publish product

After entering all the information, make sure the product is set to "Active" so it appears in your shop. You can also specify which sales channels (e.g., Instagram Shop, Google Shopping) the product should be available on.

Step 7: Advanced Settings and SEO

To make your products visible in search engines, optimize the meta description and page title. Adjust the URL handle to ensure the web address is user-friendly and search engine optimized .

New products are usually assigned the theme template of the default product, which you can customize in the Theme Editor. You can also create new templates and then link them in the editing screen under "Theme Template."

5.2. Creating categories

After you've added a few products, you can add them to categories or collections. These help organize and keep track of your product range, especially with broad product ranges.

This allows you to group similar products, such as all shirts, pants, or skirts for a fashion brand, into one category. You can then easily display these bundled together in your shop on a separate category page or in sections within another page.

To create a new category in Shopify, navigate to "Products" in your admin panel and select "Categories." Click "Create Category" to add a new one.

Create a Shopify category

Step 1: Enter information

In the input form, you enter the title and a short description of the category. You can also upload an image to be displayed as a banner.

Step 2: Assign products to the category

You have two options for assigning products to categories:

  • Manual assignment: Select products individually and add them to the category.
  • Rule-based assignment: Automate the process by setting rules based on attributes such as product titles.

Step 3: Arrangement of products

The arrangement of products within a category page influences the shopping experience. Shopify offers various methods for this, each of which may be a better fit for your sales strategy. Proven options include "Best Sellers," "Price," or "Newest Products."

Step 4: SEO and template optimization

You can also optimize categories for search engines by adjusting meta titles, descriptions, and URL handles. As with products, you can also create specific templates for the display of category pages in the Theme Editor and then assign them to customize the layout of your online shop .

Step 5: Publish category

Finally, you need to make your newly created category live in your online store. To do this, select the visibility for your online store in the "Publications" section at the top of the page .

6. Most important settings: What you should think about before launch

Your online store is slowly taking shape! After setting up and populating your online store, there are still other important aspects you should consider before launching. These include payment methods, shipping and tax settings, payment methods, and legal documents.

In this section, you can configure the most important, basic shop configurations. The most important options are:

  • General: Save important details such as address, contact information and the store currency used.
  • Pricing plans and billing: Choose the right Shopify plan and manage your billing. Check out our blog for an overview of Shopify's different pricing plans .
  • Users and permissions: Set up employee accounts and define their access rights.
  • Payments: Complement the payment services available to your customers.
  • Checkout: Design the checkout process according to your requirements.
  • Shipping settings: Determine the shipping options and policies for your online store.
  • Notifications: Set up the email notifications sent to your customers.
  • Tax settings: Define how taxes should be calculated and displayed.
One of the advantages of Shopify is that the system is constantly evolving. Therefore, we recommend checking the settings frequently and keeping an eye out for new options.

6.1. Add payment provider

One of the key aspects of your Shopify store's success is offering the right payment methods. One of the most common reasons for abandoned shopping carts is that customers don't have their preferred payment method available during checkout. Fortunately, integrating the most popular payment methods into Shopify is very easy and can be implemented in just a few steps.

These include:

  • Credit card payments: Credit cards like VISA and Mastercard offer your customers a quick and easy way to pay online.
  • Apple Pay and Google Pay: These payment options are particularly popular with mobile users.
  • PayPal: PayPal is one of the most widely used payment methods in Germany.
  • Sofortüberweisung: Ideal for customers who prefer prepayment, as it enables immediate and secure payments.
  • Purchase on account: Particularly popular with older target groups. This payment option can be easily integrated into Shopify via providers like Klarna.

To add a payment provider to your Shopify store, go to Settings in your Shopify admin and then to the Payments section. Here you can add and configure the desired payment providers.

We recommend using Shopify Payments, Shopify's integrated payment gateway. With Shopify Payments, you can offer major payment methods like credit cards or Apple Pay while saving on transaction fees.

1.1. Set up Shopify Payments

Shopify Payments is the default payment solution we recommend setting up. It allows you to offer the most important payment methods directly in your store, eliminating the need to integrate other payment services.

Shopify Payments includes the most common payment methods in countries like Germany, Austria, and Switzerland:

  • Credit cards (VISA, MasterCard, AMEX)
  • Klarna invoice
  • SOFORT transfer
  • Apple Pay and Google Pay
  • Shop Pay
  • Amazon Pay
  • Meta Pay
  • Transfers with EPS

The exception is PayPal, which isn't included by default in Shopify Payments. However, you can easily set it up as an additional payment provider in your store.

Shopify Payments is easy to set up. Activating it also eliminates Shopify's own transaction fees that apply to external payment gateways. Learn more about the benefits in our blog.

To enable Shopify Payments in your store, follow these simple steps:

  • Check your bank account: Make sure your account meets Shopify's requirements (e.g. SEPA-enabled for German accounts).
  • Enable Shopify Payments: Go to Settings > Payments and enable Shopify Payments. Fill in the required business details and complete setup.
  • Enter business details: Enter the relevant information about your business to complete the verification.
Shopify Payments

1.2. Setting up PayPal

To enable PayPal on your Shopify store, go to the Payments section of Settings and select Supported Payment Methods. Click Enable PayPal and follow the instructions to link your PayPal business account to Shopify. Once setup is complete, the status will change from inactive to active, and your customers will be able to use PayPal as a payment method .

2. Set up manual payment methods

To add manual payment options, follow the same steps as for automated methods. Go to Settings and then Payment Methods. Select the Manual Payment Methods section and follow the integration instructions.

An important note: Manual payment methods like prepayment can be time-consuming in day-to-day business, as they require manual verification. With high order volumes, this can quickly become a significant expense. Therefore, carefully consider whether this method is worthwhile for your Shopify store.

6.2. Save shipping settings

Shipping is arguably one of the most essential aspects of your Shopify store and should therefore be configured with particular care to ensure a smooth shopping experience for your customers. In the Shopify settings, you'll find the "Shipping and Delivery" section, where you can configure all the necessary settings in just a few clicks .

Shopify Admin Shipping

1. Create shipping profiles

Shipping profiles allow you to set individual shipping rates and rules for different products or product groups. This is especially helpful if you ship standard products as well as items like bulky goods that require special shipping conditions. Shopify allows you to create different shipping profiles for such cases .

When you start your Shopify store, a general shipping profile is initially set up for all products. You can add additional shipping profiles for specific product groups by simply clicking "Create New Profile."

Keep your shipping rules clear. Complex shipping profiles can be difficult to manage.

2. Set up shipping zones

Shipping zones let you determine where you want to ship. These help you set shipping rates and rules based on regions.

To set up a shipping zone, select the "General Shipping Rates" option in the "Shipping and Delivery" view. Here you'll see an overview of shipping zones. You have the following options:

  • Create a new shipping zone: Click “Create zone” and select the desired countries and regions.
  • Edit existing shipping zones: Customize countries and regions.
  • Delete shipping zones: Remove zones that are no longer needed.
Shopify shipping zones

3. Define shipping rules and rates

Shipping rules and rates are essential for determining shipping prices based on criteria such as transit time and weight. You can set different shipping rates for each shipping zone, which can vary depending on certain conditions:

  • Transit time: Give the shipping rate a name that will be displayed to your customers during checkout.
  • Price: Determine the amount your customers will pay for shipping.
  • Conditional pricing: Adjust the shipping price based on the order value or item weight.
  • Minimum and maximum: Set a price range within which the rate applies, for example, for orders valued between EUR 0.00 and EUR 50.00.

We recommend choosing either the item weight or the order value as the basis for your calculation. Combining both criteria can cause confusion if different shipping rates are displayed during checkout.

6.3. Add tax settings

You should also pay particular attention to correctly configuring the tax rates for your Shopify store, especially if you offer products with different tax rates. In the settings, under "Taxes and Customs Fees," you can specify all the details for calculating taxes in your online store and also determine VAT rates based on shipping zones.

You can also define whether you want to display gross or net prices in your shop and whether VAT should also apply to virtual products.

6.4. Legal

Legal protection for your online shop is essential to avoid warnings and legal problems. However, if you clearly and accurately include all relevant text in your "Guidelines" section, you'll be on the safe side. This includes:

  • Cancellation policy
  • Privacy Policy
  • General Terms and Conditions (GTC)
  • Shipping conditions
  • Contact information
  • imprint

We strongly recommend that you fill out the text fields correctly and have them reviewed by a legally qualified person. Once they're entered correctly, Shopify will automatically display them in the checkout and order confirmation.

There are several ways to create legal texts. In our experience, a proven method is to use a paid service for legal texts based on modular systems. This way, you can rest assured that your shop complies with all legal requirements.

7. Apps

Now we're almost at the end of our guide, and your online store is almost ready to launch. Finally, we have one last tip to help you get the most out of your Shopify launch: Make sure you get to grips with apps.

Did you notice while creating your Shopify store that you were missing certain features? Apps allow you to expand your online store in a variety of ways. This is actually one of Shopify's biggest advantages: With a selection of over 8,000 apps, the store system offers you the most comprehensive range of extensions in all of e-commerce. This allows you to implement almost any desired functionality through the interaction of selected apps.

Install apps

Installing apps couldn't be easier. Once you've found a suitable app in the Shopify App Store, you'll find important information about features and pricing on the app's details page, along with the Install button.

Shopify App Store

If you're already logged in to Shopify, you'll be asked to review the app's permissions and confirm installation. The app will then be automatically added to your online store.

Then, in the admin area, click on Apps in the left menu. A dropdown menu will open listing your installed extensions. Clicking this will take you to the home screen, where you can adjust additional settings, although these vary depending on the app.

App tips

While the sheer number of options is tempting, we recommend being prudent when choosing apps. Here are some tips to consider:

  • Flexibility: Shopify apps are flexible and can be canceled at any time with no minimum term, giving you full control over their use.
  • Developer transparency: Many apps are created by third-party developers. The Shopify App Store provides detailed information about the developers so you can make informed decisions.
  • Regular updates: Developers update apps regularly to ensure they stay up-to-date and offer new features without you having to do anything yourself.
  • Customer service: Look for apps with a good support team that can quickly help you with questions and problems, especially if they involve important features.
  • Ratings and reviews: Check the app's ratings to get real feedback from other users and better assess the quality of the app.
  • Less is more: Avoid using too many apps to reduce loading times and technical issues. Use only the most necessary apps or integrate features directly into the shop theme.

The 3 most important apps for starting on Shopify

Which apps are essential for starting on Shopify? Based on our agency work and collaborations with numerous brands, our experts have compiled a top three of the most important Shopify apps. These tools have proven themselves in practice and are essential for making your online store legally compliant and customer-centric right from the start.

1. Cookie banner: ensuring legal certainty

Not just a recommendation, but in German-speaking countries, essential for complying with legal regulations and avoiding warnings. According to the EU General Data Protection Regulation (GDPR), you as an online retailer are obligated to transparently inform your visitors about the use of cookies and tracking technologies and to obtain their consent. Without this confirmation, no non-essential cookies may be set, as otherwise there is a high risk of warnings.

For this reason, we recommend the Pandectes GDPR & DSGVO Cookie app. It ensures that your store complies with all legal requirements by providing a fully customizable cookie banner that integrates seamlessly with your store's design. The app also ensures that tracking scripts and analytics tools are only activated with user consent, helping you avoid legal warnings.

2. Product reviews: building trust

Product reviews are considered one of the most effective ways to build trust with potential customers. We believe the Judge.me app is the best choice for beginners to easily and effectively collect and display reviews. For shops looking to get even more out of their review management, we recommend Reviews.io . This app not only allows you to collect reviews but also integrates directly with Google Reviews to increase your shop's visibility.

3. Email marketing: customer loyalty made easy

Email marketing is a crucial tool for customer engagement and targeted campaigns. We often recommend Shopify Email for beginners because of its simple yet effective solution. For merchants with a larger mailing list or more sophisticated needs, we recommend Klaviyo . Many of our clients successfully use this app to personalize their marketing strategies and expand their reach. Klaviyo offers not only comprehensive automation features but also detailed analytics to continuously improve campaign performance.

You can get more app recommendations for getting started on Shopify and a checklist on how to find the right apps in our ultimate course by email .

8. Finally go live: Your online shop launch

The moment has come: Your shop is now ready to go live. Before the big launch, let's recap what you've already achieved:

  • You have chosen a theme that perfectly matches your style.
  • You have created additional pages, such as an About Us page.
  • You have organized these clearly in the menu.
  • The appearance of your shop is individually tailored to your brand thanks to the theme editor.
  • Your products are fully integrated, including photos and descriptions.
  • You have organized your products into categories.
  • You offer the most important payment methods, such as Shopify Payments and PayPal.
  • Shipping and tax settings are set up correctly.
  • All legally required texts are neatly stored.
  • Important apps such as a cookie banner and product reviews are integrated.

The final step is to remove password protection from your store to make it available to the world. To do this, go to Sales Channels > Online Store > Themes in your Shopify admin. You'll often see a banner there that allows you to disable password protection directly. If not, navigate to Online Store > Configurations and uncheck the "Password Protection" section.

Congratulations, your online store is now live! You've now mastered the most important steps to creating your Shopify store. But that's just the beginning! There are still many ways to further expand and optimize your store. In our detailed email course, we also cover the following topics:

  • Add additional sales channels such as social media (Instagram, Facebook, Amazon)
  • Create a blog for your Shopify store to do content marketing.
  • Get to know order and customer management better in order to work more efficiently.
  • Analyze your store's analytics and statistics to understand your customers' behavior and make data-driven optimizations.

We wish you much success with your Shopify store!

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Do you need support with your online shop?

tante-e is one of the leading specialists for Shopify & Shopify Plus in German-speaking countries and has already implemented successful projects with well-known brands, including fritz-kola, LFDY, OACE, pinqponq, reisenthel and LeGer by Lena Gercke.

We would be happy to accompany you on your journey in online trading - whether it's shop setups, migrations or individual functions.

We look forward to talking to you.

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