Although Shopify is a Canadian company, its popularity is rapidly increasing in German-speaking countries. The system is also widely used in Austria and is used by many well-known brands as the basis for their online shops.
In this blog, Shopify expert Adrian introduces you to 10 popular Shopify examples from Austria. What do these shops do particularly well, and what can you possibly learn from them? Our hand-picked selection proves that Shopify is the ideal e-commerce platform for Austrian retailers.
1. GIESSWEIN
We begin our list with a particularly sustainable shop example from Austria: GIESSWEIN specializes in environmentally friendly shoes made from natural and recycled materials. In addition to several brick-and-mortar stores, the brand ships throughout the EU via its Shopify store.
What particularly impresses us about the shop is how vibrantly and diversely the shoes are presented. With their concise statements and strong imagery, the product pages are particularly eye-catching. Furthermore, GIESSWEIN manages to bring order to its extensive product range with a clear navigation that embeds preview images for the categories.
2. Woman's Best
Woman's Best is one of the most internationally recognized sports brands for women. With Shopify, the company uses a commerce system that not only meets internationalization and multilingual requirements, but also effectively structures its product catalog.
The online shop clearly distinguishes between sportswear and nutrition, making it easier for customers to find exactly what they're looking for. The shop design is modern and clear. Interactive elements such as sliders illustrate the materials and comfort, presenting the products in an appealing way. Additionally, the product pages effectively utilize cross-selling sections, allowing, for example, the purchase of an outfit to be completed in just a few clicks.
What are the most popular Shopify stores in Germany, and what are they doing right? The complete list with examples and assessments can be found in our blog.
3. Horntools
Horntools is an Austrian online store for off-road and camping equipment. It uses Shopify to combine B2C and B2B: When customers select "Retailer Login" in the header, they are taken to the B2B store, which was implemented with Shopify Plus.
The shop also places great emphasis on trust and customer support: awards, reviews, and USPs are presented concisely on the homepage. There's also a support chat where shoppers can ask their questions directly.
What are the differences between Shopify and Shopify Plus ? Learn all about them in our guide.
4. Demel
With Demel , even one of Austria's most famous and traditional confectioneries has opted for a Shopify store. This allows customers to purchase the handmade cakes, confectionery, and chocolates not only in-store at the Viennese coffee house, but also conveniently order them to their home.
The online presence captures the cozy atmosphere of the café: elegant photos of the coffee house and animations that illustrate the production process of the baked goods convey a sense of tradition and thus create an inviting shopping atmosphere.
5. Judith Williams Cosmetics
Although Judith Williams is one of the most well-known entrepreneurs and TV personalities from Germany, the headquarters of her Beauty World and her online shop are located in Innsbruck, Austria.
In our opinion, the Shopify store combines a variety of exciting best practices. It effectively combines e-commerce and informative beauty content. Comprehensive consulting services, such as digital beauty consultations and an exclusive VIP club, create a holistic customer experience. Prominently placed customer testimonials and a dedicated Judith Williams section also build trust in the brand and strengthen customer loyalty.
What's possible with Shopify, and where does the shop system currently reach its limits? Our detailed analysis gives you an overview of Shopify's most important advantages and disadvantages .
6. Lotuscrafts
Lotuscrafts is also one of the most successful Shopify stores in Austria. Originally based on Shopware, the yoga online store even won the Anton Award in the Pure Player B2C category after switching to Shopify in 2019.
Is switching shop systems worthwhile for you? We compare the key differences between Shopify and Shopware in our comparison.
Lotuscrafts not only creates a virtual world of inspiration for yoga and meditation with Shopify, but also effectively combines digital commerce with its brick-and-mortar store in Vienna. Social proof in the form of positive reviews and customer testimonials also confirm the quality of the products and are present throughout the website.
7. Paper Republic
Paper Republic is known for high-quality, handmade notebooks from Vienna and impresses us with a perfectly coordinated shop design.
By incorporating videos and vivid presentations, the product pages impressively showcase the individual notebooks, offer comprehensive information, and help customers find the ideal notebook without having to physically browse through the products in the store.
8. KOKOMOO
KOKOMOO is another excellent Shopify store from Austria on our list, which successfully won in the “One of a King Shop” category at the Merchant Inspiration Awards 2021.
In our opinion, the online presence impresses with its ideal blend of fun and vibrant colors, coupled with a high-quality appearance. In addition, intuitive filter functions on the category pages make it easier to discover products, for example, based on the child's age group or interests.
9. ITTNER
ITTNER is another example of a traditional brand on Shopify. The renowned lingerie and swimwear brand was founded in 1872. In 2018, it opened its own online shop in addition to its retail store in the heart of Vienna.
ITTNER succeeds in building a trusting and personal customer relationship online, too. An informative "About Us" section presents the company's history while highlighting the expertise of its employees through portraits. This gives the brand a friendly face, even in the online store.
10. Big MAX Golf
Last but not least: Finally, we take a look at the Austrian online shop for golf bags and trolleys Big MAX Golf .
We're particularly impressed by how the Shopify store combines minimalist design with a high level of information. A clear structure allows customers to find the products and collections that meet their needs. In our experience, especially with high-priced products, product pages with specifically highlighted benefits and cross-selling elements (e.g., matching accessories) often provide the decisive impetus to purchase.
