Shopify has become one of the world's leading e-commerce platforms in recent years: Over 4.5 million Shopify stores in 175 countries speak for themselves. In Switzerland, too, more and more online retailers are turning to the platform: By 2024, there will be over 17,000 active Swiss Shopify stores.
In this article, our e-commerce expert Adrian guides you through the 11 most well-known Shopify examples from Switzerland. He analyzes in detail what these retailers do particularly well, providing you with ideas for your own online store. He also answers the question: Is Shopify even suitable for Switzerland?
1. Is Shopify suitable for online shops from Switzerland?
Shopify is a globally popular e-commerce platform trusted by even the largest companies. We believe many of its powerful and diverse features are perfectly suited for building, managing, and scaling online stores from Switzerland. These include:
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Multilingualism: Shopify supports multilingualism, which is especially important for Switzerland, with four official languages. Apps allow you to easily operate your store in multiple languages and target customers from different language regions.
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Multi-Currency & Shopify Payments: With Shopify, you can easily offer your products in multiple currencies. The integrated payment gateway Shopify Payments has also been available for Swiss merchants since 2023. This allows you to integrate local payment options like PostFinance or TWINT into your store without relying on third-party providers. Learn more about Shopify Payments in our blog.
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Compliance & Security: Although Shopify is a Canadian company, it can be set up 100% legally compliant for the Swiss market in just a few steps using appropriate apps and customizations.
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Numerous brands have recognized the benefits of Shopify and operate successful online shops on the platform, including in Switzerland. We'll take a look at the most inspiring and well-known examples and examine exactly what Shopify stores are doing right.
2. 11 successful Shopify stores from Switzerland
a. Five Skincare
You can take the name of this Swiss brand literally: Five Skincare 's vegan natural cosmetics are made up of a maximum of five ingredients. This not only won over investors on "Die Höhle der Löwen" (The Lion's Den), but also viewers: After the TV broadcast, the products were almost immediately sold out.
This makes a shop system that can withstand even high volumes all the more important: Five Skincare's Shopify store impresses not only with its performance but also with its clean design. Thanks to harmonious colors, vivid photography, and prominent social proof, the online shop with Shopify conveys a compelling brand image.
b. Feey
The online plant shop Feey not only faces the challenge of online plant retail, but, in our opinion, masters it excellently: We often return to the Swiss online shop to demonstrate the implementation of a holistic customer experience with Shopify.
What makes the online shop special is its high level of information: Feey not only offers plant tips in the form of blog articles and videos, but also implements interactive elements. In addition to a plant finder, this includes a virtual plant doctor who identifies plant problems via photo uploads and provides free advice.
In our opinion, Feey demonstrates how the combination of personal service and digital sales channels works and is a prime example of the implementation of content worlds with Shopify.
In the Merchant Inspiration Podcast, you'll learn more about how Feey creates a unique customer experience and sustainably increases customer loyalty.
c. Dagsmejan
As a brand for high-quality sleepwear, Dagsmejan has a clear goal: to improve the quality of sleep of its customers.
This mission is reflected in the Shopify store throughout the entire customer journey: gentle animations and harmonious photography create a feeling of coziness and relaxation.
All pages of the shop also feature contextual information in the form of clearly visible USPs and logos that credibly confirm quality and expertise. On the product pages, Dagsmejan also presents customer experiences in the form of statistics, effectively providing social proof.
d. X-Bionic
The Swiss Shopify store X-Bionic stands for functional sportswear. The company focuses primarily on the clear and concise presentation of its products.
Category pages for each sport ensure a targeted customer journey. We also consider the inspiration section particularly successful: Comprehensive portraits of personalities associated with the brand, their background stories, and preferred products effectively support the purchase decision.
e. Sevenfriday
When we talk about Switzerland, watches are a must. With a community of hundreds of thousands of Instagram followers, Sevenfriday is one of the most popular brands. What's special about it: In addition to the Shopify store, it also has its own app.
What particularly impresses us about Sevenfriday's website is the navigation. It integrates preview images of the watches, providing not only visual support but also contributing to the product presentation. Clear entry points to the category pages and a modern shop aesthetic demonstrate how Shopify can be used to optimally showcase high-quality products.
Build an online shop that looks good in just a few steps: These are the best Shopify themes .
f. NIKIN
The Swiss fashion brand NIKIN has a clear mission: The company is strongly committed to reforestation and plants a tree with every product sold. These values are also emphasized in its Shopify store.
NIKIN focuses on maximum transparency and a comprehensive content section on sustainability. Here, customers learn more about the brand's commitment and can track where their trees are planted using the integrated TreeTracker.
g. Maana Studios
Maana Studios was initially founded as a shop for handmade carpets, but now also includes home textiles and home accessories.
In our opinion, Maana Studios' Shopify store does an excellent job of using atmospheric product photography to not only convey a sense of the material but also inspire new interior design ideas. The minimalist, all-white look lends the images additional impact.
h. LUVIYO
The Swiss Shopify store LUVIYO doesn't sell ordinary yoga mats, but specializes in eco-friendly versions made from natural rubber. The wide product range includes mats in a wide variety of, sometimes unusual, designs, as well as general yoga equipment.
What particularly caught our attention were the detailed and informative product pages. Clear visualizations of the designs and sourcing of the mats help with the purchase decision. Navigating between the different versions is also child's play.
i. Sokke
It should come as no surprise that Sokke is all about socks. However, it's not a traditional sock shop: companies can customize the products with their brand logo and design them according to their own wishes.
Sokke's online store and configurator demonstrate that, with the right extensions, Shopify is also well-suited for personalized products. The website also impresses with its colorful design, clear USPs, and prominently placed references.
j. CORE
CORE , an innovative Swiss technology company, also relies on Shopify: The brand specializes in sensors that evaluate and display body temperature data in real time.
Especially for high-priced products that require detailed explanation, it's crucial to provide sufficient context and relevant information in the online shop. CORE achieves this through detailed landing pages explaining the functionality and application of the sensors, as well as interesting background information on research.
k. Couture Kids
Our final example is Couture Kids , a Swiss Shopify store specializing in high-quality children's fashion for figure skating, ballet, dance, gymnastics, and artistic gymnastics.
Here, too, a structured mega menu brings order to the extensive product catalog: Depending on their preferences, customers can browse the product range by sport or favorite brands. Cross-selling on the product pages and a personalized community area round out the customer experience.
