Redesign of sober's online shop with a focus on storytelling

After conducting a shop analysis and identifying unused potential, the D2C brand sober, together with tante-e, carried out a shop relaunch with an individual design, tailored to the brand and target group.

Braune Glasflasche mit Pumpspender und Aufschrift Sober Clean Care Gentle Facial Cleanser
Services
  • Shop relaunch
  • Concept & Consulting
  • Individual design
  • programming
  • Individual functionalities

As a D2C brand, sober was able to translate its findings from the in-depth shop analysis into concrete actions and a tailored design and showcase its product even better.

  • The initial situation

    The Berlin-based direct-to-consumer brand sober has been producing high-quality care and cosmetic products for men since 2017. The company places great emphasis on proprietary recipes and formulas and manufacturing in Germany. In addition to being sold through its own online shop, sober's award-winning products are also available from renowned distribution partners such as Douglas, Flaconi, OTTO, and Zalando.

  • The challenge

    Despite the brand's success, the company was dissatisfied with its existing online store. It didn't meet the brand's visual standards, restricted the team's ability to implement their own ideas, and offered limited space for presenting the brand and its content. The store didn't adequately reflect the high quality of the products and lacked e-commerce best practices and trust-building elements.
  • Drei schräg angeordnete schwarze Smartphones zeigen Hautpflege-Webshop mit Paarmotiv-Startseite, Menüübersicht und Serumproduktdetail auf grauem Hintergrund

  • The solution approach

    To address these challenges, we conducted an in-depth analysis of the user experience (UX) and store performance. Our Store Health Check enabled us to identify hidden potential and opportunities for conversion rate optimization. Based on this, we developed a modern, clean design that met sober's requirements.

The implementation

Individual design
A tailor-made design was developed that met the brand's visual requirements. It offered ample space for product presentation and brand storytelling.

Trust-building elements
We integrated various elements to increase trust, such as icons of press articles, social proof and user-generated content, as well as icons for the brand's unique selling propositions (USPs).

Informative product page
The product page was deliberately extended to provide comprehensive information about the product and its benefits. Through different sections, we were able to present the product, its manufacturing process, its benefits, and its ingredients in detail and elegantly.

Additional brand pages
To create a brand world beyond the products and to score points with the brand's personality, we have added additional pages about the brand and its value proposition.

The implementation

01

Individual design

A tailor-made design was developed that met the brand's visual requirements. It offered ample space for product presentation and brand storytelling.

02

Trust-building elements

We integrated various elements to increase trust, such as icons of press articles, social proof and user-generated content, as well as icons for the brand's unique selling propositions (USPs).

03

Informative product page

The product page was deliberately extended to provide comprehensive information about the product and its benefits. Through different sections, we were able to present the product, its manufacturing process, its benefits, and its ingredients in detail and elegantly.

04

Additional brand pages

To create a brand world beyond the products and to score points with the brand's personality, we have added additional pages about the brand and its value proposition.
Mehrere überlappende Smartphone-Displays zeigen Hautpflege Onlineshop Produktdetailseiten Teamfoto Filteroptionen Inhaltsliste Kundenbewertungen Zwei schwarze Smartphones zeigen Online-Shop-Detailseiten mit braunem Sonnenschutzserum im Pipettenfläschchen Drei überlappende Smartphone-Bildschirme mit Porträt von zwei Männern Inhaltsstoffhinweisen ohne Parabene oder Silikone schlafendem Mops auf rosa gepunkteter Bettwäsche Drei schräg angeordnete schwarze Smartphones zeigen Hautpflege-Webshop mit Paarmotiv-Startseite, Menüübersicht und Serumproduktdetail auf grauem Hintergrund Zwei schwebende Smartphones mit Kosmetikshop Webseitendarstellungen Gesichtscremes Parfums Sets Paarbild Smartphone zeigt Online-Shopseite mit dunkler Pipettenflasche Sonnenschutzmittel LSF50 und Warenkorb-Button

The results

The redesign of sober's online store brought significant improvements. Even before deploying Shopify OS 2.0, the new design demonstrated what's possible with Shopify if you're willing to invest the time and budget. The product pages were redesigned into comprehensive and powerful product landing pages, offering ample space to showcase the products, their benefits, and their stories. The foundation laid by the relaunch is still being used years later, supporting the brand's successful online sales.

Lessons Learned

We learned some important lessons from the project: It's essential to analyze and understand what's already working well and where untapped potential lies before a relaunch to maximize the relaunch's potential. A customized design aligned with the strengths of your products and brand enables optimal product presentation and a consistent brand identity in the store.

Are you considering relaunching your online shop?

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