Services
- Shop relaunch
- Concept & Consulting
- Individual design
- programming
- Individual functionalities
With a tailor-made design using Shopify online shops, foodspring was able to prepare for international expansion and the development of new markets.
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The initial situation
Foodspring is one of Germany's fastest-growing and most innovative food startups. Founded in 2013 by Tobias Schüle and Philipp Schrempp together with their partner ECONA AG, Foodspring aims to make functional nutrition accessible to everyone. With an international team of 180 employees and deliveries to 17 countries worldwide, including Germany, Austria, Switzerland, France, Italy, and Spain, Foodspring is a leader in the production of premium functional food. Since 2019, Foodspring has been part of Mars Edge, a subsidiary of the Mars chocolate bar company.
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The challenge
Until then, Foodspring had developed its own online shops in-house. However, international expansion required the use of Shopify to meet its ambitious goals and plans. The challenge was to quickly integrate a new shop system, a modular template logic, and a new IT infrastructure without jeopardizing existing content and SEO rankings. Furthermore, a new market expansion team had to quickly learn and implement corporate, market, and shop logic.
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The solution approach
To overcome these challenges, Foodspring turned to tante-e, one of the leading Shopify Plus agencies in German-speaking countries. Tante-e supported Foodspring in translating the existing design into Shopify Plus logic and modules, defining and standardizing product templates, and programming a customized design on Shopify Plus. In addition to advising on the right tool stack for Shopify Plus, tante-e also ensured that the company's existing systems and processes, as well as those of its partners, were aligned and integrated with the new online store environment.
The implementation
Incorporation of thematic worlds
Incorporation of thematic worlds
Development of various product page templates
Development of various product page templates
Integration of storytelling
Integration of storytelling
Content integration
Content integration
Defining a specific tool stack
Defining a specific tool stack
The implementation
01
Incorporation of thematic worlds
02
Development of various product page templates
03
Integration of storytelling
04
Content integration
05
Defining a specific tool stack
The results
Within a few months, an optimized setup on Shopify Plus was defined and implemented. A customized design was implemented that could be optimally used by the team. Furthermore, a new mindset was introduced to the team, enabling the use of standardized processes and product content structures.
Lessons Learned
The implementation of the project demonstrated that even an ambitious timeline can be achieved in a short period of time when the right people work hand in hand. It has been demonstrated that Shopify Plus can be successfully integrated into larger companies and more complex existing IT infrastructures. Furthermore, it has been demonstrated that market entry or international expansion can be the perfect use case for testing Shopify Plus within your own company and gaining initial experience.