SUSHI Bikes: Continuous growth of a D2C brand

The SUSHI Bikes brand continues to grow and, with its e-bikes, is contributing to a change toward more sustainable mobility. Tante-e is at their side to continuously expand and optimize the online shop.

Schwarzes Oberrohr eines Fahrrads mit weißem Schriftzug sushi und unscharfem braunem Lenkergriff
Services
  • analysis
  • Concept & Consulting
  • Individual functionalities
  • programming
  • API interfaces

This enabled SUSHI Bikes to continuously expand and optimize the online shop and performance .

  • The initial situation

    SUSHI Bikes launched in 2019 with the goal of developing an aesthetically pleasing e-bike that costs less than half the price of an average electric bike. Andy Weinzierl and renowned German entertainer Joko Winterscheidt led the Munich-based company to continuous expansion, now employing 26 people. SUSHI Bikes recently launched its third model, Sushi Bike 3.0, demonstrating the successful online sale of products outside the traditional channels.

  • The challenge

    After a successful relaunch by another agency, SUSHI Bikes required specific consulting and implementation of sophisticated features to achieve their ambitious goals. They needed a partner who could provide both technical implementation and proactive support with e-commerce expertise. SUSHI Bikes needed a partner who could act as an extended e-commerce team and support the company in its growth.
  • Smartphone vor orangefarbenem Hintergrund zeigt Teilporträt einer Person mit Dreadlocks, Fahrradszene und Slogan It ain’t just a bike sowie Shop-Button

  • The solution approach

    As part of an ongoing collaboration, tante-e supported the SUSHI Bikes team in optimally integrating individual requirements into the online shop. With a team of consultants, UI/UX designers, project managers, developers, QA testers, and data analysts, tante-e provided comprehensive support for SUSHI Bikes. Challenges and requirements were discussed in regular meetings, and solutions based on these were developed.

The implementation

Cross-selling modules
The integration of cross-selling modules into SUSHI Bikes' online shop was a key factor in increasing the average shopping cart value. By implementing these modules on the product pages, customers could add suitable additional products, such as luggage racks, locks, or other accessories, to their shopping cart with just one click. This feature not only increased user experience by making it easier for customers to find compatible products, but also increased sales by offering the opportunity to purchase more products.

Integration of external bicycle insurance
In collaboration with our insurance partner hakuna, we integrated bicycle insurance into the shopping cart process. By creating an API interface with hakuna, we were able to ensure seamless data transfer. Customers can now add insurance to their shopping cart with just one click, providing an additional service while simultaneously increasing customer loyalty.

Product Bundles
To further increase the average shopping cart value, we've created the option to offer product bundles in our store. Customers can then combine the right products on one page and purchase them as a bundle. This simplifies the purchasing process and promotes cross-selling opportunities.

Outlet area for refurbished products
To promote sustainability and maximize revenue, we supported SUSHI Bikes in establishing an outlet for refurbished products. This area allows SUSHI Bikes to maximize the value of returns and other products while offering customers a more affordable option.

Continuous development and optimization
In addition to these special features, our collaboration with SUSHI Bikes is characterized by continuous development and optimization. We partner with SUSHI Bikes and are constantly working on improving their Shopify store to ensure the best possible customer experience and maximize revenue.

The implementation

01

Cross-selling modules

The integration of cross-selling modules into SUSHI Bikes' online shop was a key factor in increasing the average shopping cart value. By implementing these modules on the product pages, customers could add suitable additional products, such as luggage racks, locks, or other accessories, to their shopping cart with just one click. This feature not only increased user experience by making it easier for customers to find compatible products, but also increased sales by offering the opportunity to purchase more products.

02

Integration of external bicycle insurance

In collaboration with our insurance partner hakuna, we integrated bicycle insurance into the shopping cart process. By creating an API interface with hakuna, we were able to ensure seamless data transfer. Customers can now add insurance to their shopping cart with just one click, providing an additional service while simultaneously increasing customer loyalty.

03

Product Bundles

To further increase the average shopping cart value, we've created the option to offer product bundles in our store. Customers can then combine the right products on one page and purchase them as a bundle. This simplifies the purchasing process and promotes cross-selling opportunities.

04

Outlet area for refurbished products

To promote sustainability and maximize revenue, we supported SUSHI Bikes in establishing an outlet for refurbished products. This area allows SUSHI Bikes to maximize the value of returns and other products while offering customers a more affordable option.

05

Continuous development and optimization

In addition to these special features, our collaboration with SUSHI Bikes is characterized by continuous development and optimization. We partner with SUSHI Bikes and are constantly working on improving their Shopify store to ensure the best possible customer experience and maximize revenue.
Zwei schwebende Smartphones vor orangem Hintergrund zeigen E-Bike-Webseite mit Fahrradbild, Preis, Lieferdatum und Zahlungsoptionen Drei Smartphones auf orangefarbenem Hintergrund zeigen E-Bike-Webseite mit Produktbildern, Slogans und Fahrradfahrern Zwei Smartphones vor orangefarbenem Hintergrund: Links E-Bike-Website mit Weltkarte und Bremsgriff, rechts Warenkorb mit E-Bike-Details und Kaufoption Diagonal liegendes schwarzes Smartphone zeigt graues E-Bike-Modell Maki 3.0 auf orangem Hintergrund Smartphone vor orangefarbenem Hintergrund zeigt Teilporträt einer Person mit Dreadlocks, Fahrradszene und Slogan It ain’t just a bike sowie Shop-Button

The results

SUSHI Bikes continued its successful growth and launched the new generation of SUSHI Bikes. The shop won the 2022 Shop Usability Awards in Munich for its outstanding online shop. SUSHI Bikes set new sales records on Black Friday and continuously increased its online shop success metrics. SUSHI Bikes serves as a source of inspiration for many other brands, reflecting on what's possible on Shopify.

Lessons Learned

SUSHI Bikes is a perfect example of how targeted optimization can advance the brand and the online shop step by step. It demonstrates how a D2C company can operate optimally by continuously making progress and rapidly developing and growing over the long term.

Are you thinking about optimizing your online shop?

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