pinqponq: Reach new heights with a custom Shopify store

Thanks to the collaboration with tante-e, pinqponq has a Shopify store that accurately reflects its brand identity and optimally showcases its high-quality products. The new store not only offers an improved user experience but also supports the small e-commerce team with easy-to-maintain processes.

Junger Mann trägt hellbeigen Rucksack mit großem Hauptfach Fronttasche und schwarzen Reißverschlüssen

Thus, pinqponq perfectly showcases its sustainable backpacks through an individual theme and innovative but clear product presentation .

To the shop

  • The initial situation

    pinqponq, based in Cologne and part of the Fond of Group, is one of the leading brands in the backpack, fashion, and apparel sectors. The company is known for sustainable manufacturing, high-quality materials, and products that appeal to a design-savvy target group. While pinqponq was already well established in B2B channels and offline business, the e-commerce team consisted of a small group that needed an easy-to-maintain online shop.

  • The challenge

    pinqponq's existing Shopify store didn't meet the brand's high visual standards and didn't meet its performance and page speed requirements. Furthermore, it didn't offer sufficient options for presenting its modern products in an appealing way. Along with the revision of the corporate identity and brand guide, the online store's design also needed to be adapted. However, the design firm commissioned to create the solution had little experience with e-commerce, conversion-optimized designs, and especially with Shopify.
  • zwei smartphonedarstellungen pinqponq webshop weibliches model in beiger fleecejacke mit rabattsticker männliches model von hinten mit salbeigrünem rucksack

  • The solution approach

    pinqponq approached tante-e, one of Germany's leading Shopify Plus agencies. Together, they planned a relaunch with a customized, tailor-made design. tante-e designed and programmed a custom theme specifically for the pinqponq brand, supported the design agency with the design, and continued to implement continuous optimizations even after the successful relaunch.

The implementation

Individual custom theme
tante-e and pinqponq placed great emphasis on a clean, minimalist aesthetic that reflects the brand's values and style. This was reflected in a tailor-made custom theme, specifically optimized for mobile users, their primary target group.

Revised category pages
Over time, the collection pages received a comprehensive update with improved filters, a clean product grid, and a collection switcher for easily switching between subcategories. These measures ensure more intuitive navigation and better clarity.

Product Model Switcher
On the category pages, tante-e implemented an innovative switcher that allows users to switch between product photos and model photos within the product grid. This feature improves product presentation and helps customers better visualize the products.

Intelligent badge logic
Badges on product images inform customers at a glance about stock levels, discounts or new products – both on the product detail page and in the category overview.

Optimized user guidance
Visual entry points on the homepage through collection bubbles and a structured, responsively optimized 3-step navigation with supporting preview images help customers to immediately orient themselves in the online shop.

Social proof in focus
The review display on collection and product pages has been redesigned. The integration of Reviews.io not only enables traditional product reviews, but also highlights specific product features such as the fit of the backpacks.

The implementation

01

Individual custom theme

tante-e and pinqponq placed great emphasis on a clean, minimalist aesthetic that reflects the brand's values and style. This was reflected in a tailor-made custom theme, specifically optimized for mobile users, their primary target group.

02

Revised category pages

Over time, the collection pages received a comprehensive update with improved filters, a clean product grid, and a collection switcher for easily switching between subcategories. These measures ensure more intuitive navigation and better clarity.

03

Product Model Switcher

On the category pages, tante-e implemented an innovative switcher that allows users to switch between product photos and model photos within the product grid. This feature improves product presentation and helps customers better visualize the products.

04

Intelligent badge logic

Badges on product images inform customers at a glance about stock levels, discounts or new products – both on the product detail page and in the category overview.

05

Optimized user guidance

Visual entry points on the homepage through collection bubbles and a structured, responsively optimized 3-step navigation with supporting preview images help customers to immediately orient themselves in the online shop.

06

Social proof in focus

The review display on collection and product pages has been redesigned. The integration of Reviews.io not only enables traditional product reviews, but also highlights specific product features such as the fit of the backpacks.
Drei Smartphones zeigen Pinqponq-Website Rucksackfarbe Desert Sage Detailansicht Menü Rucksäcke & Taschen Crossbody-Bags mit Modellen und Preisen drei Smartphones mit pinqponq Webseite Rucksacksets Tagesrucksäcke und Frau mit grünem Rucksack zwei smartphonedarstellungen pinqponq webshop weibliches model in beiger fleecejacke mit rabattsticker männliches model von hinten mit salbeigrünem rucksack

The results

pinqponq benefits from a shop that accurately reflects its brand identity and optimally presents its high-quality products. The small e-commerce team is supported by low-maintenance processes, while customers enjoy an improved shopping experience.

Lessons Learned

The collaboration between pinqponq and tante-e demonstrates the importance of a tailor-made design that both conveys the brand identity and incorporates e-commerce best practices. Combining attractive design and sophisticated functionality, the result is a store that not only visually impresses and stands out from the competition, but also facilitates the e-commerce team's daily work and increases conversion rates.

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