LERROS: Shop migration from OXID to Shopify Plus

The fashion brand LERROS had been using an outdated, cumbersome shop system for far too long. It was time to switch to a modern, flexible, and agile shop system and finally take its digital sales channels to the next level.

junger Mann in Jeans und dunkelblauer Jacke vor herbstlichem Laubwald, Hände in Taschen
Services
  • Shop Migration
  • Concept & Consulting
  • ERP interface
  • programming
  • Individual functionalities

By switching from the outdated OXID shop system to Shopify Plus, LERROS was able to increase their e-commerce sales , become less dependent on external agencies, and take their online shop to a new level.

  • The initial situation

    LERROS, a renowned fashion brand for men of advanced age, is headquartered in Neuss, Germany. Since its founding in 1979, LERROS has expanded its presence to over 30 countries and built a diverse product offering ranging from trousers, T-shirts, and shirts to sweaters and jackets. Operating in various retail stores, as well as its own online store and fashion marketplaces, LERROS is a perfect example of a medium-sized company embracing modernization. Furthermore, the company is a sponsor and supporter of the Bayer Leverkusen football club.

  • The challenge

    Until now, LERROS's online store was operated on the outdated OXID platform, which proved to be maintenance-intensive, error-prone, and inflexible. Any customization had to be handled by an external agency, which not only resulted in lost time but also high costs. LERROS wanted to take more control of its e-commerce business and needed an online store setup that was flexible enough to meet its own needs while remaining easy to use. Furthermore, the entire ERP system was to be overhauled and the company's entire IT infrastructure was to be placed on a new, robust, and modern foundation.
  • Drei Smartphones auf orangefarbenem Hintergrund mit Polohemd-Onlineshop und Farbfilteranzeige

  • The solution approach

    In collaboration with tante-e, LERROS migrated its online store from OXID to Shopify Plus. At the same time, Xentral was introduced as a new ERP system to serve as the company's central hub. The goal was to enable storytelling and visually powerful product presentations in Shopify while ensuring automated and standardized data input into Xentral.

The implementation

Shop design and user experience
A modern, minimalist store was created using a premium Shopify theme. The design offered a variety of options for integrating high-resolution photos and videos to best showcase LERROS's extensive product range. Great care was taken to ensure the design was not only appealing but also enhanced the user experience. For example, an intuitive navigation system was introduced to make it easier for customers to find their favorite items.

Product pages and filter logic
A key component of the project was the creation of product pages and filter logic that work seamlessly with Xentral's interface logic and data preparation. Using Xentral's API, LERROS' product data could be automatically synchronized with Shopify. The product pages were designed to contain a wealth of information such as product descriptions, sizing information, and detailed photos. Additionally, filter functions were implemented to allow customers to sort products by category, size, color, and price.

Migration of customer data
Another crucial aspect of the implementation was the migration of all customer data from the old store to the ERP system and Shopify. This ensured the continuity of customer relationships and enabled the continued use of all existing data for marketing purposes.

Individual solution for product photos
A custom solution was developed that enabled LERROS to upload all product photos from the shoots to a server. An algorithm assigned the photos to the correct product and product variant based on their name, as well as the correct arrangement and positioning. This process allowed the LERROS team to maintain the existing process and minimized the need for training or adaptation to new procedures.

Implementation of the Shopify POS system
In addition to the online presence, the Shopify POS system was also integrated into LERROS's physical showroom. This facilitated inventory management and enabled a seamless customer experience between online and offline purchases. This was a key factor in the rapid opening of new stores.

The implementation

01

Shop design and user experience

A modern, minimalist store was created using a premium Shopify theme. The design offered a variety of options for integrating high-resolution photos and videos to best showcase LERROS's extensive product range. Great care was taken to ensure the design was not only appealing but also enhanced the user experience. For example, an intuitive navigation system was introduced to make it easier for customers to find their favorite items.

02

Product pages and filter logic

A key component of the project was the creation of product pages and filter logic that work seamlessly with Xentral's interface logic and data preparation. Using Xentral's API, LERROS' product data could be automatically synchronized with Shopify. The product pages were designed to contain a wealth of information such as product descriptions, sizing information, and detailed photos. Additionally, filter functions were implemented to allow customers to sort products by category, size, color, and price.

03

Migration of customer data

Another crucial aspect of the implementation was the migration of all customer data from the old store to the ERP system and Shopify. This ensured the continuity of customer relationships and enabled the continued use of all existing data for marketing purposes.

04

Individual solution for product photos

A custom solution was developed that enabled LERROS to upload all product photos from the shoots to a server. An algorithm assigned the photos to the correct product and product variant based on their name, as well as the correct arrangement and positioning. This process allowed the LERROS team to maintain the existing process and minimized the need for training or adaptation to new procedures.

05

Implementation of the Shopify POS system

In addition to the online presence, the Shopify POS system was also integrated into LERROS's physical showroom. This facilitated inventory management and enabled a seamless customer experience between online and offline purchases. This was a key factor in the rapid opening of new stores.
Zwei iPhones mit Lerros-Sommersale: tropisches Hemd mit 50%-Banner und Mann im violett-weißem Farbverlaufshirt am See schräg liegendes schwarzes smartphone auf orangenem hintergrund zeigt shopping-app einkaufswagen mit rotem t-shirt größe s Drei Smartphones auf orangefarbenem Hintergrund mit Polohemd-Onlineshop und Farbfilteranzeige Schräg schwebendes Smartphone vor orangefarbenem Hintergrund zeigt Lerros Webseite mit männlichem Model in tropischem Hemd und Sale-Banner Zwei schräg schwebende Smartphones mit Mode-Webshop für Poloshirts vor orangefarbenem Hintergrund

The results

The online store and product presentations have been taken to a new level and now meet modern online store and e-commerce standards. LERROS is now able to make changes to the online store independently and quickly, saving significant time and resources.

Lessons Learned

Shopify Plus can effectively replace outdated shopping platforms like OXID and help brands achieve greater e-commerce success. Choosing the right ERP system and carefully planning data mapping and structuring are essential for a cost-effective migration. Many shops are trapped in legacy structures and could achieve much more if they dared to switch to Shopify Plus.

Are you considering migrating your online shop?

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