Kess: Optimized for individual mix & match

Thanks to its collaboration with tante-e, Kess Berlin has an optimized online shop that optimally showcases the brand's beauty essentials. The new shop impresses with intuitive product configuration, an international focus, and continuous optimization of the customer journey.

Nahaufnahme grünes Auge und weißer Cremeblushstick auf rosiger Wange

Thus, Kess sets standards in beauty e-commerce through optimized Mix & Match and continuous UX optimizations .

To the shop

  • The initial situation

    Kess stands for intuitive and uncomplicated beauty essentials. As a D2C brand of Eventim, the brand offers a wide range of cosmetic products – from eyeliners and mascara to the innovative Duo Stick.

  • The challenge

    With a small e-commerce team, Kess was looking for a partner who not only contributed technical expertise but also provided proactive advice and acted as an extension of their own team. Optimizing the user experience for customizable products and ensuring the store's international focus were particularly important.
  • Zwei Smartphones auf rosafarbenem Hintergrund zeigen Kess Website links Lipliner Set rechts Influencerin mit Make-up Stift

  • The solution approach

    KESS Berlin chose tante-e as a reliable partner that continuously develops the store through analysis and optimization. In-depth analyses of visitor behavior reveal weaknesses and untapped potential in the store, from which targeted recommendations for action and proposed solutions are derived. Regular check-ins are used to reset priorities and identify potential for incremental improvement of the customer shopping experience.

The implementation

Interactive Mix & Match
The Duo Stick Configurator allows customers to individually combine different refills. A pop-up with dynamic preview images for selected shades and products ensures a clear and easy-to-understand mix and match experience.

Optimized set display
The product pages and shopping cart have been optimized for a clear presentation of the product sets and their individual components. This provides customers with full transparency about the composition of their sets.

International orientation
The integration of geo-popups with corresponding logic as well as an intuitive language switcher in the navigation allows customers to switch seamlessly between the shops, including for Germany, Italy and the Netherlands.

Brand ambassadors in focus
The integration of influencer recommendations provides additional inspiration and guidance when purchasing products. Brand ambassadors present their personal favorites.

The implementation

01

Interactive Mix & Match

The Duo Stick Configurator allows customers to individually combine different refills. A pop-up with dynamic preview images for selected shades and products ensures a clear and easy-to-understand mix and match experience.

02

Optimized set display

The product pages and shopping cart have been optimized for a clear presentation of the product sets and their individual components. This provides customers with full transparency about the composition of their sets.

03

International orientation

The integration of geo-popups with corresponding logic as well as an intuitive language switcher in the navigation allows customers to switch seamlessly between the shops, including for Germany, Italy and the Netherlands.

04

Brand ambassadors in focus

The integration of influencer recommendations provides additional inspiration and guidance when purchasing products. Brand ambassadors present their personal favorites.
Drei Smartphone Bildschirme zeigen Kess Website Produktansichten und Frauen beim Auftragen von Rouge mit Click In Pinsel Zwei Smartphones auf rosafarbenem Hintergrund zeigen Kess Website links Lipliner Set rechts Influencerin mit Make-up Stift Zwei Smartphone-Displays zeigen Kess Kosmetikset Mix & Match Cheeky Glow und CC Cream SPF30 auf rosafarbenem Hintergrund

The results

Kess benefits from a shop setup perfectly tailored to the beauty brand's needs. The optimized product presentation and intuitive configurator provide customers with a seamless and personalized shopping experience. Thanks to its international focus and continuous, data-driven optimizations, the shop is ideally positioned for further growth.

Lessons Learned

The collaboration between Kess Berlin and tante-e demonstrates how step-by-step optimization and proactive consulting can contribute to the successful scaling of a D2C brand. With the support of tante-e as an extended e-commerce team, they can continually expand the shop and tailor it more specifically to customer needs.

Are you considering relaunching your online shop?

Let's talk