Hej Organic: Clean Beauty meets digital excellence

Thanks to the collaboration with tante-e, Hej Organic presents itself with a modern Shopify setup that perfectly reflects the clean beauty brand's brand identity. The new shop impresses with intuitive navigation, skin-type-specific advice, and an appealing presentation of the sustainable product range.

Braune Pumpflasche Hej Organic Sensitive 24h Creme mit tropfender weißer Creme auf weißen Tüchern

Through the shop relaunch, Hej Organic was able to combine Education with E-Commerce and transfer the Retail success into the digital .

To the shop

  • The initial situation

    Since 2016, Hej Organic has stood for certified natural cosmetics that impress customers with exceptional ingredients and effective, vegan formulas. While the brand has already enjoyed great success in brick-and-mortar stores and on marketplaces such as Zalando and Flaconi, its own online shop has fallen short of expectations.

  • The challenge

    Growing competition from digitally focused competitors necessitated a redesign of the online presence. The shop needed to not only sell, but also optimally convey the brand values and product quality, as well as support customers in choosing the right skincare.
  • Zwei Smartphones nebeneinander, linkes mit Vorher-Nachher-Porträt einer Frau, rechtes mit Hand die Serumflasche vor Gesicht hält

  • The solution approach

    After a detailed analysis of the existing shop, tante-e developed a holistic strategy for the relaunch. The focus was on digitally translating the brand's offline strengths while simultaneously optimizing the user experience. Overall, the shop was to become a platform for sustainable skincare.

The implementation

Individual landing pages
Specially developed landing pages for each skin type guide customers to the right care products and support informed purchasing decisions.

Optimized navigation
A well-thought-out breadcrumb navigation on all shop and blog pages ensures maximum orientation and improved SEO performance.

Flexible product presentation
Versatile templates enable the Hej Organic team to optimally present both individual products and sets and to comprehensively communicate their added value.

Multimedia integration
The dynamic integration of YouTube videos on product pages provides authentic insights into the application and effects of natural cosmetics.

Cross-selling sections
Elegant product recommendations on detail pages and in the shopping cart increase conversion potential and inspire additional purchases.

The implementation

01

Individual landing pages

Specially developed landing pages for each skin type guide customers to the right care products and support informed purchasing decisions.

02

Optimized navigation

A well-thought-out breadcrumb navigation on all shop and blog pages ensures maximum orientation and improved SEO performance.

03

Flexible product presentation

Versatile templates enable the Hej Organic team to optimally present both individual products and sets and to comprehensively communicate their added value.

04

Multimedia integration

The dynamic integration of YouTube videos on product pages provides authentic insights into the application and effects of natural cosmetics.

05

Cross-selling sections

Elegant product recommendations on detail pages and in the shopping cart increase conversion potential and inspire additional purchases.
Drei Smartphoneansichten organische Hautpflegeserie Hej Organic mit Produktdetails Gesichtsdiagnose Mischhaut und Glow Boosting Serum Drei Smartphone-Bildschirme mit hej organic Website, unreine Haut Nahaufnahme, tropfende Serumflasche, Gesichtsporträt und Hautbarrierecremes

The results

Hej Organic now has a shop that perfectly fits the brand, provides customers with comprehensive information and supports them in their product selection through intelligent structuring and features.

Lessons Learned

The collaboration between Hej Organic and tante-e demonstrates how strengths from the offline world can be successfully transferred to the digital world based on a sound strategy. The new shop combines appealing product presentation with intelligent user navigation, creating a holistic brand experience that inspires and retains customers in the long term.

Are you considering relaunching your online shop?

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