SEO content & modern e-commerce combined: XbyX on Shopify

XbyX's Shopify online store combines high-quality SEO content and e-commerce in a harmonious combination. Together with tante-e, the brand developed a platform that optimally combines informative content with sales features to specifically address and convince customers.

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Services
  • Shop relaunch
  • Concept & Consulting
  • Individual design
  • programming
  • Individual functionalities

In this way, XbyX manages to specifically combine e-commerce and educational content .

  • The initial situation

    XbyX's mission is to support women in midlife and it sees itself as a guide focused on holistic health and well-being. The brand doesn't just offer products; it also delivers comprehensive, SEO-optimized content to provide customers with in-depth information for their problems. To achieve this, XbyX needed a solid foundation to combine an online shop and a knowledge source.

  • The challenge

    Previous solutions with external content management systems entailed high maintenance costs and complex structures. Instead, XbyX needed a system that simplified shop and content management while still being flexible enough to boost SEO rankings and conversions.
  • Drei Smartphonebildschirme mit XbyX Webseite Hitzewellenratgeber Meditationstipp und Wechseljahrepräparaten

  • The solution approach

    tante-e, an experienced e-commerce agency, supported XbyX in this project. By choosing Shopify, the team was able to combine the blog and the store into a single system. This solution not only reduced maintenance costs but also improved the options for strategically using SEO content to drive targeted traffic to the right products and effectively engage the target audience.

The implementation

SEO-optimized blogs directly in Shopify
To combine SEO content and e-commerce in one system, tante-e implemented complex blog functionality natively in Shopify. This reduces maintenance effort, enables easy internationalization, and enables integration with tracking systems.

Content bridges to products
Targeted product links in blog posts direct traffic to relevant articles. For this purpose, tante-e developed custom blog templates with meta fields that include author information, product banners, and tables of contents. This functionality allows the XbyX team to create and customize content directly within the Shopify admin.

Informative product detail pages
The product pages offer comprehensive contextual information to help customers make informed purchasing decisions. Additional sections for explanations, videos, and infographics enrich the pages and emphasize the informative nature of the store. Using Shopify Functions, the experts also implemented customized volume discount logic for the effective implementation of bundles.

Tangible representation of product sets
Product sets are a key element in creating purchase incentives. To make the benefits of the sets immediately understandable to customers, clear product photos of the sets and badges for the percentage savings are integrated into the category pages. Both the product page and the shopping cart list the set components in detail, supporting a transparent and informed purchasing decision.

Effective social proof
For XbyX, it was important to build trust through customer reviews. With REVIEWS.io, tante-e integrated a flexible review system that is visible directly on the product pages. The reviews are clearly structured and can be sorted and filtered as desired.

Brand-compliant design
The design of the online shop optimally showcases XbyX's brand identity. A balanced layout with informative content and positive imagery strengthens customer loyalty and establishes the brand as a trusted source of advice. Additionally, social proof elements, such as customer reviews and key USPs, are integrated throughout the shop.

The implementation

01

SEO-optimized blogs directly in Shopify

To combine SEO content and e-commerce in one system, tante-e implemented complex blog functionality natively in Shopify. This reduces maintenance effort, enables easy internationalization, and enables integration with tracking systems.

02

Content bridges to products

Targeted product links in blog posts direct traffic to relevant articles. For this purpose, tante-e developed custom blog templates with meta fields that include author information, product banners, and tables of contents. This functionality allows the XbyX team to create and customize content directly within the Shopify admin.

03

Informative product detail pages

The product pages offer comprehensive contextual information to help customers make informed purchasing decisions. Additional sections for explanations, videos, and infographics enrich the pages and emphasize the informative nature of the store. Using Shopify Functions, the experts also implemented customized volume discount logic for the effective implementation of bundles.

04

Tangible representation of product sets

Product sets are a key element in creating purchase incentives. To make the benefits of the sets immediately understandable to customers, clear product photos of the sets and badges for the percentage savings are integrated into the category pages. Both the product page and the shopping cart list the set components in detail, supporting a transparent and informed purchasing decision.

05

Effective social proof

For XbyX, it was important to build trust through customer reviews. With REVIEWS.io, tante-e integrated a flexible review system that is visible directly on the product pages. The reviews are clearly structured and can be sorted and filtered as desired.

06

Brand-compliant design

The design of the online shop optimally showcases XbyX's brand identity. A balanced layout with informative content and positive imagery strengthens customer loyalty and establishes the brand as a trusted source of advice. Additionally, social proof elements, such as customer reviews and key USPs, are integrated throughout the shop.
Zwei Smartphones mit XbyX App links lächelnde Frau hält Vorteils-Sets rechts Balance Starter Set mit Shake-Dose Pulverbox und drei Tiegeln Drei überlappende Smartphones mit Ratgeber zu Hitzewallungen, hormonelles Balance-Starterset und drei lächelnde Frauen vor hellem Hintergrund Drei Smartphones mit XbyX-Frauengesundheitsseite: Frauen-Teamfoto, Haut-Haare-Produkte, Darm-Haut-Artikel

The results

Thanks to the collaboration with tante-e, XbyX now has an online shop that combines the best of e-commerce and SEO-optimized content. The shop generates higher traffic and increased conversions through targeted linking of content and products. At the same time, the system is flexible and efficient, minimizing internal effort and offering customers a consistent brand experience.

Lessons Learned

The collaboration between XbyX and tante-e demonstrates that Shopify also allows for a focus on content. From blog articles as an introduction, to suitable product recommendations, and ultimately to the purchase – the online store ensures a holistic customer experience that focuses entirely on strategically addressing the target audience.

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