TeeGschwendner: Optimized for the Swiss market

With the support of tante-e, TeeGschwendner was able to create a specialized online shop for the Swiss market. The new shop combines a streamlined setup with native Shopify features and takes into account all legal and linguistic requirements of the Swiss market.

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  • The initial situation

    TeeGschwendner, a medium-sized company with a strong presence in the brick-and-mortar tea trade, wanted to expand its market position in Switzerland through its own online shop. To achieve this, the company needed a digital solution that would both optimally present its product selection and meet the specific requirements of the Swiss market.

  • The challenge

    Expanding into the Swiss e-commerce market presented TeeGschwendner with several challenges. The new shop not only had to clearly present the tea selection, but also take into account the specific characteristics of the Swiss market. Furthermore, a clear separation between the existing German shop and the new Swiss website was necessary to automatically direct customers to the right product.
  • Zwei Smartphones zeigen Tee Gschwendner Onlineshop Feige Rosé Früchteteemischung und Tea Taster Blog Artikelübersicht

  • The solution approach

    TeeGschwendner turned to tante-e to develop an optimized Shopify store for the Swiss market. The experts recommended a theme-based strategy based on the premium theme Impact. This approach enabled a lean and sustainable implementation while maintaining a high degree of flexibility for the specific requirements of the Swiss market.

The implementation

Intuitive geo-localization
By integrating the MaxMind API, tante-e implemented intelligent country detection. Visitors from Switzerland are automatically welcomed to the Swiss shop, while customers from other countries see a popup redirecting them to the German shop.

Optimized product presentation
Native Shopify features provide variant display and filter options, streamlining setup without the need for additional apps. This allows customers to intuitively browse the extensive tea selection and quickly find the products they're looking for.

Switzerland-specific adaptations
The shop has been fully configured for the Swiss market, including the integration of local payment methods via Shopify Payments and compliance with all legal requirements of Swiss e-commerce.

Efficient theme setup
Based on the Impact Premium Theme, tante-e developed a powerful shop setup that reflects TeeGschwendner's brand identity while offering optimal performance.

The implementation

01

Intuitive geo-localization

By integrating the MaxMind API, tante-e implemented intelligent country detection. Visitors from Switzerland are automatically welcomed to the Swiss shop, while customers from other countries see a popup redirecting them to the German shop.

02

Optimized product presentation

Native Shopify features provide variant display and filter options, streamlining setup without the need for additional apps. This allows customers to intuitively browse the extensive tea selection and quickly find the products they're looking for.

03

Switzerland-specific adaptations

The shop has been fully configured for the Swiss market, including the integration of local payment methods via Shopify Payments and compliance with all legal requirements of Swiss e-commerce.

04

Efficient theme setup

Based on the Impact Premium Theme, tante-e developed a powerful shop setup that reflects TeeGschwendner's brand identity while offering optimal performance.
Zwei Smartphones zeigen Tee Gschwendner Onlineshop Feige Rosé Früchteteemischung und Tea Taster Blog Artikelübersicht Zwei Smartphone-Bildschirme mit Tee Gschwendner App links Bio-Kräutertee rechts Schwarzer Tee mit Tasse und Teeblättern Zwei Smartphones mit Tee-Webshop: linke Seite loser Bio-Assam-Schwarztee, rechte Seite Tassen schwarzer und grüner Tees

The results

TeeGschwendner now has a specialized online shop for the Swiss market that caters to the specific needs of its local target audience. The efficient shop architecture, including native Shopify features, enables intuitive operation and optimal presentation of the tea range. Intelligent geolocation automatically directs customers to the right shop, improving the user experience and avoiding confusion.

Lessons Learned

The collaboration between TeeGschwendner and tante-e demonstrates how effectively Shopify can be used to develop specific markets. The project proves that with a well-thought-out setup and targeted customizations, even medium-sized companies can successfully transfer their retail expertise to e-commerce. The combination of a lean setup and market-specific features creates the ideal foundation for sustainable growth.

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