Rich & Royal: Scalable, clean theme-based setup

Through its collaboration with tante-e, Rich & Royal is taking its online shop to a new level. The relaunch, based on the Prestige theme, creates a harmonious blend of aesthetics, performance, and user-friendliness.

Frau in cremeweiß-schwarz gestreiftem Pullover liegt lässig auf grün-weiß gemustertem Sofa

In this way, Rich & Royal creates an inspiring, future-proof shopping experience based on a Shopify Premium Theme .

To the shop

  • The initial situation

    Rich & Royal stands for sustainable fashion with a luxurious, modern twist. The fashion brand places great importance on a precise brand language and excellent presentation of its collections. However, its existing Shopify store could no longer meet these requirements. Outdated code, a lack of flexibility, and an inconsistent user experience stood in the way of a seamless brand presentation.

  • The challenge

    Rich & Royal needed a store that not only visually underscores its brand image, but also ensures technical stability and ease of administration for the team. At the same time, the store should highlight the company's commitment to sustainability and offer modern e-commerce features.
  • Doppelte Smartphone-Ansicht eines Onlineshops mit Damenmode: Leo-Hose, Kleid, Cap und Strick-, Tweed- sowie gesteppte Jacken

  • The solution approach

    For the relaunch, Rich & Royal chose to collaborate with tante-e to develop a shop that optimally reflects the brand identity. The goal was also to lay a clean code foundation and create an efficient structure that would allow the team to operate it easily and seamlessly.

The implementation

Clean theme base
tante-e recommended a relaunch based on the Prestige theme, which, thanks to its clean design and high level of customization, is a perfect fit for Rich & Royal. The theme's foundation ensures a streamlined code structure while offering sufficient flexibility for individual customization.

Large-scale visuals
High-quality product photography and videos highlight the collections and make shopping an experience. Shop-the-look sections offer additional inspiration while discovering the fashion.

Clear category structure
Category pages structured according to best practices and featuring generous product images enable intuitive navigation through the product range. Tabs and filters help customers quickly find the desired styles.

Smart wish lists
The wish list integrated via the iWish app fits seamlessly into the shop and allows customers to save favorite items with just one click and access them across devices.

Personalized navigation
The tante-e team tailored the shop navigation precisely to the brand. A brand-consistent, discreet search bar and dynamic menu items adapt to the customer's login status, creating a personalized shopping experience. The Rich & Royal team can also configure the navigation typography independently using the Theme Editor.

The implementation

01

Clean theme base

tante-e recommended a relaunch based on the Prestige theme, which, thanks to its clean design and high level of customization, is a perfect fit for Rich & Royal. The theme's foundation ensures a streamlined code structure while offering sufficient flexibility for individual customization.

02

Large-scale visuals

High-quality product photography and videos highlight the collections and make shopping an experience. Shop-the-look sections offer additional inspiration while discovering the fashion.

03

Clear category structure

Category pages structured according to best practices and featuring generous product images enable intuitive navigation through the product range. Tabs and filters help customers quickly find the desired styles.

04

Smart wish lists

The wish list integrated via the iWish app fits seamlessly into the shop and allows customers to save favorite items with just one click and access them across devices.

05

Personalized navigation

The tante-e team tailored the shop navigation precisely to the brand. A brand-consistent, discreet search bar and dynamic menu items adapt to the customer's login status, creating a personalized shopping experience. The Rich & Royal team can also configure the navigation typography independently using the Theme Editor.
Zwei Smartphones zeigen Richroyal-Shop, linke Models in maritim gestreifter Mode, rechte Leo-Print Hosen, Kleid und Cap Drei Smartphones mit RichRoyal Webseite linkes Menü mittleres Modell blaues Strickjäckchen rechtes sitzendes Modell creme-roter Pullover High-Waist-Jeanshose beige Hintergrund Doppelte Smartphone-Ansicht eines Onlineshops mit Damenmode: Leo-Hose, Kleid, Cap und Strick-, Tweed- sowie gesteppte Jacken

The results

Rich & Royal now has a powerful Shopify store that authentically conveys its brand identity and offers customers a seamless, inspiring shopping experience. Thanks to the optimized code structure, the store is not only stable and fast, but also flexible for future expansion.

Lessons Learned

The collaboration with tante-e demonstrates that a well-thought-out theme setup can be the perfect foundation for a fashion brand: It combines brand aesthetics, performance, and intuitive usability. At the same time, the shop remains scalable to adapt to the company's growing needs.

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