1,000 SKUs, 6 languages, 1 shop - Traditional company reisenthel on Shopify Plus

Thanks to its collaboration with tante-e, reisenthel boasts a powerful online shop that optimally positions the long-established company for international markets. The new shop impresses with a customized design, efficient content management, and stable performance even under high traffic.

Frau mit dunklem Bob in gesteppter olivgrüner Jacke trägt große beige gesteppte Tasche mit runden Griffen

Thus, reisenthel is expanding its international reach with a tailored, conversion-optimized Shopify Plus setup.

To the shop

  • The initial situation

    As a long-established company, reisenthel has stood for innovative bags and baskets that combine design with functionality since 1971. With the rejuvenation of the target group and the expansion of the product range, the importance of its own online shop grew as an important sales channel alongside brick-and-mortar retail.

  • The challenge

    The existing Shopware platform reached its limits due to increasing demands. Performance issues with high visitor numbers, inefficient content maintenance, and multilingual limitations hampered further growth. The complex product structure with its numerous variants also proved impossible to optimally display.
  • Laptopdisplay mit reisenhel Webshopmenü für Einkaufskörbe, Shopper und Highlight-Produkte

  • The solution approach

    reisenthel chose the expertise of tante-e, an officially accredited Shopify Plus agency. After a detailed analysis of the existing store, the experts developed a customized strategy that took all of the brand's technical and design requirements into account. Particular emphasis was placed on the targeted analysis and optimization of the previous store setup, which was then reimagined in an improved design.

The implementation

Individual theme design
The tante-e team developed a custom theme that perfectly reflects reisenthel's brand identity and optimally showcases the products through high-quality imagery and videos.

Efficient content management
Thanks to the new setup, reisenthel easily integrates an external CMS. Meta fields and meta objects allow, among other things, product descriptions to be automatically entered in six languages with maximum flexibility.

Optimized product presentation
A two-stage color and size selection as well as individual product pages with separate URLs for color variants enable an SEO-optimized and intuitive presentation of the extensive product range.

International orientation
Thanks to Shopify Markets, reisenthel can offer its shop in German, English, Dutch, French, Spanish, and Italian – enabling quick and reliable access to international markets without additional development costs.

Focus on increasing conversion
Thanks to this robust setup, reisenthel can further optimize its shop based on data. Regular A/B testing allows elements such as social proof, calls to action, and information on product pages to be tested and improved accordingly.

The implementation

01

Individual theme design

The tante-e team developed a custom theme that perfectly reflects reisenthel's brand identity and optimally showcases the products through high-quality imagery and videos.

02

Efficient content management

Thanks to the new setup, reisenthel easily integrates an external CMS. Meta fields and meta objects allow, among other things, product descriptions to be automatically entered in six languages with maximum flexibility.

03

Optimized product presentation

A two-stage color and size selection as well as individual product pages with separate URLs for color variants enable an SEO-optimized and intuitive presentation of the extensive product range.

04

International orientation

Thanks to Shopify Markets, reisenthel can offer its shop in German, English, Dutch, French, Spanish, and Italian – enabling quick and reliable access to international markets without additional development costs.

05

Focus on increasing conversion

Thanks to this robust setup, reisenthel can further optimize its shop based on data. Regular A/B testing allows elements such as social proof, calls to action, and information on product pages to be tested and improved accordingly.
Laptopdisplay mit reisenhel Webshopmenü für Einkaufskörbe, Shopper und Highlight-Produkte Drei Smartphone-Displays zeigen Webshop mit Modell und grüner Tasche Kategorieliste und schwarze Reisetasche Produktdetail Laptop mit geöffneter Reisenthel Carrybag-Produktseite, Featureliste, Farbvarianten-Auswahl und Warenkorb-Button

The results

reisenthel benefits from a technically sophisticated shop setup that runs smoothly even during traffic peaks like Black Friday. Optimized product presentation and multilingual orientation create ideal conditions for further international growth. At the same time, efficient content management enables fast and flexible maintenance of all content.

Lessons Learned

The collaboration between reisenthel and tante-e demonstrates how even the complex e-commerce requirements of a long-established company can be successfully implemented with Shopify Plus. The systematic migration and integration of modern features create the perfect foundation for further international growth.

Are you considering relaunching your online shop?

Let's talk