PESO: Individual & future-proof Shopify setup

With the support of tante-e, PESO has redesigned its online shop, giving it a fresh, modern look. The shop's relaunch is aligned precisely with the brand's streetwear aesthetic and improves usability with intuitive features that elevate the user experience to a new level.

Junger Mann mit Sonnenbrille und Camouflage-Schal über Kopf trägt olivgrünes T-Shirt

With its individual design and smart functions , PESO offers customers a first-class shopping experience.

To the shop

  • The initial situation

    PESO is known for its minimalist yet expressive streetwear, which has already established a firm place in the urban fashion world. The online store needed to be just as impressive: The goal was a platform that was both visually compelling and functionally reflective of the brand's core values. They also needed a system that could be flexibly adapted to feedback from the dynamic PESO community and could withstand high volumes of new drops.

  • The challenge

    PESO not only wanted to improve the appearance of its online store, but also wanted to provide a consistent and seamless shopping experience for customers thanks to innovative functionalities. Innovative features designed to provide an interactive shopping experience, optimizing clarity and usability, while also bringing the looks to life and authentically illustrating them.
  • Zwei Smartphone-Bildschirme nebeneinander, links Mann in schwarzem Logo-Hoodie mit Jogginghose, rechts Onlineshop mit vier Hemden

  • The solution approach

    The experts at tante-e programmed a customized storefront for PESO on Shopify. From the very beginning, the focus of the collaboration was to use proven e-commerce strategies and state-of-the-art tools to highlight PESO's uniqueness and create a particularly intuitive shopping experience.

The implementation

Custom Design
tante-e implemented the professional, externally developed design precisely in Shopify. The result fully captures PESO's look and feel and its casual streetwear aesthetic: The shop impresses with its contemporary, minimalist appearance and seamlessly reflects PESO's brand identity.

Interactive thumbnails
Thanks to the variable preview images, customers can decide whether they want to view the looks on the model or as a flat lay. This gives them a comprehensive impression of the pieces and reinforces their purchasing decision.

Advanced filtering and sorting options
With in-depth filtering options, customers can sort products on category pages by price, type, or color, enabling targeted product searches and noticeably simplifying the shopping process.

Innovative tools for customer loyalty
The integration of the Easy Size size finder provides user-friendly size advice and helps minimize returns. Back-in-stock flows quickly inform customers about available items, further increasing customer satisfaction.

Continuous shop optimization
To round out the customer experience, the tante-e experts integrated innovative, custom-coded solutions in a long-term collaboration. This includes the mobile zoom on product pages, which allows for a detailed view of the garments.

Intelligent navigation
When customers return from a product to the category page, they are taken directly to the last scrolled location. This allows them to continue shopping seamlessly and discover new PESO favorites.

The implementation

01

Custom Design

tante-e implemented the professional, externally developed design precisely in Shopify. The result fully captures PESO's look and feel and its casual streetwear aesthetic: The shop impresses with its contemporary, minimalist appearance and seamlessly reflects PESO's brand identity.

02

Interactive thumbnails

Thanks to the variable preview images, customers can decide whether they want to view the looks on the model or as a flat lay. This gives them a comprehensive impression of the pieces and reinforces their purchasing decision.

03

Advanced filtering and sorting options

With in-depth filtering options, customers can sort products on category pages by price, type, or color, enabling targeted product searches and noticeably simplifying the shopping process.

04

Innovative tools for customer loyalty

The integration of the Easy Size size finder provides user-friendly size advice and helps minimize returns. Back-in-stock flows quickly inform customers about available items, further increasing customer satisfaction.

05

Continuous shop optimization

To round out the customer experience, the tante-e experts integrated innovative, custom-coded solutions in a long-term collaboration. This includes the mobile zoom on product pages, which allows for a detailed view of the garments.

06

Intelligent navigation

When customers return from a product to the category page, they are taken directly to the last scrolled location. This allows them to continue shopping seamlessly and discover new PESO favorites.
Drei Smartphones zeigen Mode linke grüne Jacke mittlere vier Hoodies rechte weißes Printshirt mit schwarzen Hosen Drei Smartphonebildschirme mit Modewebseite, links burgunderroter Hoodie, Mitte T-Shirt-Katalog, rechts Mann im weißen Printshirt vor blauem Hintergrund Zwei Smartphone-Bildschirme nebeneinander, links Mann in schwarzem Logo-Hoodie mit Jogginghose, rechts Onlineshop mit vier Hemden

The results

PESO's redesigned Shopify store impresses with its harmonious blend of design, functionality, and interactivity. The new online store embodies PESO's brand messages and offers brand fans a high-quality shopping experience. Highlights include intuitive navigation, tailored customer loyalty features, and intelligent tools that minimize returns. The new online store also resonated on social media and received positive feedback from the PESO community.

Lessons Learned

Overall, PESO, together with tante-e, has created a platform ideal for further scaling their brand. Even when launching new collections, the Shopify setup proved reliable and performant. The integrated solutions resulted in a compelling and sustainable online store that not only meets customer needs but also optimizes internal processes. The PESO team can now manage the store independently and prepare for new campaigns.

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