Orthomol Sport: Professional online presence for high-quality supplements

Thanks to its collaboration with tante-e, Orthomol Sport presents its micronutrients in a clear and trustworthy Shopify store. The new setup impresses with intuitive product discovery, comprehensive consultation features, and an optimized design that optimally conveys the quality and effectiveness of the supplements.

Schwitzender muskulöser Mann mit geometrischem Armtattoo in grauer Kapuzenweste mixt Proteinpulver in Sportshaker

With its new Shopify store, Orthomol Sport is setting standards for the digital presentation of high-quality nutritional supplements.

To the shop

  • The initial situation

    With over 30 years of experience in the field of nutritional supplements, Orthomol Sport is considered one of the leading providers of micronutrients for athletes. The brand stands for high-quality supplements that specifically support athletic performance and collaborates with numerous professional athletes from a variety of disciplines. To optimally communicate its expertise digitally, the company needed a professional online store.

  • The challenge

    The major challenge was to convey the complex product information and advisory aspects of the supplements in a comprehensible manner, even without personal contact. Customers needed to quickly and easily find Orthomol Sport products that fit their individual needs, be convinced of their quality, and make informed purchasing decisions.
  • Zwei Smartphone-Displays zeigen Orthomol Sport Runner’s Bundle Übersicht und Shopkategorien

  • The solution approach

    Orthomol Sport chose tante-e's expertise to build a shop that inspires trust and optimally conveys the high quality of its products. Based on the Impact theme, the experts developed a design that perfectly reflects the brand identity and showcases its expertise and products.

The implementation

Optimized homepage
Dynamic banners and prominently placed USPs build trust right from the first visit to the store. Seals of approval, expert opinions, and quality certificates underscore the high quality of the supplements.

Intuitive navigation
The clear menu structure, with visual support through preview images, allows for quick orientation within the product range. A clear separation between product and content areas facilitates targeted information searches.

Detailed product pages
Together with tante-e, Orthomol Sport implements product pages based on modern e-commerce best practices. Structured sections such as FAQs, dropdowns, and detailed explanations help customers find the ideal supplements for their needs. Cross-selling elements round out the purchasing experience.

Trust-building elements
Across all shops, seals of approval, expert opinions and detailed quality information convey the brand's high standards.

Optimized shopping cart
A progress bar for free shipping and intelligent cross-selling recommendations optimize the conversion in the shopping cart.

The implementation

01

Optimized homepage

Dynamic banners and prominently placed USPs build trust right from the first visit to the store. Seals of approval, expert opinions, and quality certificates underscore the high quality of the supplements.

02

Intuitive navigation

The clear menu structure, with visual support through preview images, allows for quick orientation within the product range. A clear separation between product and content areas facilitates targeted information searches.

03

Detailed product pages

Together with tante-e, Orthomol Sport implements product pages based on modern e-commerce best practices. Structured sections such as FAQs, dropdowns, and detailed explanations help customers find the ideal supplements for their needs. Cross-selling elements round out the purchasing experience.

04

Trust-building elements

Across all shops, seals of approval, expert opinions and detailed quality information convey the brand's high standards.

05

Optimized shopping cart

A progress bar for free shipping and intelligent cross-selling recommendations optimize the conversion in the shopping cart.
Zwei Smartphones zeigen Webansichten linke Person mit Bart nimmt Nahrungsergänzung rechte Fläschchen und Pillen Drei Smartphones mit Orthomol Energy Performance Dosen, Orthomol Sport Verpackung und Firmengebäude

The results

Orthomol Sport now has a professional online shop that optimally conveys the quality of its supplements. Thanks to the clear structure and comprehensive product information, customers can quickly find the right nutritional supplements for their athletic goals.

Lessons Learned

The collaboration between Orthomol Sport and tante-e demonstrates how complex product information and consulting aspects can be successfully transferred into a digital context. The new shop not only builds trust but also enables employees to manage their own shop independently, independent of external resources or agencies.

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