OH APRIL: The path to an efficient, modern online shop with Shopify 2.0

OH APRIL's online shop, which was redesigned in collaboration with tante-e, not only provides better usability for customers and employees, but also presents sustainable fashion in an appealing way through strong, effective imagery.

junge Frau mit dunklen Haaren und gelb getönter Sonnenbrille trägt weißes Sportoutfit vor Meer und Bergen
Services
  • Shop relaunch
  • Concept & Consulting
  • Individual design
  • programming
  • Individual functionalities

Thus, OH APRIL presents its own brand even more vividly and tangibly through a shop relaunch with Shopify 2.0.

  • The initial situation

    OH APRIL stands for modern and sustainable premium fashion. The popular brand, founded by influencer and entrepreneur Carmushka, embodies confident and timeless designs. In addition to casual to distinctly feminine clothing, the portfolio also includes accessories and fragrance.

  • The challenge

    OH APRIL needed an online store that not only authentically embodied the brand's aesthetic but also vividly presented its fashion. It also needed to provide the foundation for the team to independently create and manage new products and collections. OH APRIL was already using Shopify as their e-commerce platform, albeit an older version. This prevented the team from using Shopify's latest features and fully embodying its brand's potential.
  • Drei Smartphones auf hellem Hintergrund zeigen E-Commerce-App mit Pastellpullovern, Menüliste und Nahaufnahme von Händen mit Parfumflakon

  • The solution approach

    OH APRIL turned to tante-e, the leading Shopify Plus agency in German-speaking countries. After an initial analysis of the current situation, they jointly developed a concept to translate the old shop into Shopify 2.0 and further align the website with OH APRIL's look and feel. They chose a theme-based approach to give OH APRIL's website a new lease of life using a high-quality premium theme from Shopify.

The implementation

Current design
Tante-e first brought the shop up to date with the latest technology and implemented the latest version of the Prestige theme. Thanks to its elegant editorial look, this theme perfectly reflects the brand. Versatile sections, including banners with animations, "shop the look" sections, and interactive sliders, give OH APRIL the best possible scope to showcase its clothing.

Flexible category pages
Together with OH APRIL, tante-e developed a shop structure based on best-practice approaches. They utilized the extensive customization options of Shopify 2.0's flexible theme editor to capture the brand identity in detail on every shop page. OH APRIL can now independently and easily create category pages for individual campaigns and represent them with an appropriate selection of photos and products.

Focus on visual language
The new online shop offers ample space for OH APRIL's high-quality images and videos. Professional photo shoots showcase the garments in action, giving customers a digital understanding of the material and feel of the fashion.

Optimal expandability
By migrating the OH APRIL store to Shopify 2.0, tante-e laid a solid foundation for further expansion. The new online store replaces numerous third-party apps with native Shopify features to optimize performance and extensibility.

Advanced functionalities
To meet OH APRIL's specific needs, tante-e selected cutting-edge tools that meet the latest e-commerce standards and reduce employee workload. For example, the brand is utilizing the Shopify Translate & Adapt app to cater to international customers and implement an English-language version of its store.

The implementation

01

Current design

Tante-e first brought the shop up to date with the latest technology and implemented the latest version of the Prestige theme. Thanks to its elegant editorial look, this theme perfectly reflects the brand. Versatile sections, including banners with animations, "shop the look" sections, and interactive sliders, give OH APRIL the best possible scope to showcase its clothing.

02

Flexible category pages

Together with OH APRIL, tante-e developed a shop structure based on best-practice approaches. They utilized the extensive customization options of Shopify 2.0's flexible theme editor to capture the brand identity in detail on every shop page. OH APRIL can now independently and easily create category pages for individual campaigns and represent them with an appropriate selection of photos and products.

03

Focus on visual language

The new online shop offers ample space for OH APRIL's high-quality images and videos. Professional photo shoots showcase the garments in action, giving customers a digital understanding of the material and feel of the fashion.

04

Optimal expandability

By migrating the OH APRIL store to Shopify 2.0, tante-e laid a solid foundation for further expansion. The new online store replaces numerous third-party apps with native Shopify features to optimize performance and extensibility.

05

Advanced functionalities

To meet OH APRIL's specific needs, tante-e selected cutting-edge tools that meet the latest e-commerce standards and reduce employee workload. For example, the brand is utilizing the Shopify Translate & Adapt app to cater to international customers and implement an English-language version of its store.
Drei schwarze Smartphones auf apricotfarbenem Hintergrund zeigen Mode-Onlineshop mit Produktfotos Text und editorialem Schwarzweißfoto zweier Frauen Schwebendes Smartphone-Display zeigt Model in weißer Cropped-Bluse, veganen Lederhosen und Leopardenmuster-Tasche vor pfirsichfarbenem Hintergrund Zwei Smartphones mit Onlineshopansicht taupefarbene Bluse neben Modelaufnahmen gelbem Pullover grauem Sweater

The results

OH APRIL now benefits from a modern, high-performance online store that comprehensively communicates its fashion and brand. Employees can easily manage it and create new campaigns independently of external resources.

Lessons Learned

The joint project between OH APRIL and tante-e demonstrates that a clean foundation and a flexible shop system can ideally combine brand-consistent aesthetics with straightforward usability. The new online store, based on Shopify 2.0 and current tools, not only ensures a holistic customer experience but also saves the OH APRIL team valuable time.

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