OACE: Individual shop features for the popular sportswear brand

Thanks to the support of tante-e, OACE boasts a state-of-the-art Shopify store that perfectly embodies the sportswear brand's identity. The new store impresses with innovative features and a sophisticated design that authentically brings fitness and fashion to life.

Mehrere Frauen in bunten Sportoutfits in Krieger-II-Yogaposition auf pinken Matten vor dichtem Grün

Thus, OACE brings activewear to life through a theme-based Shopify 2.0 setup with individual extensions .

To the shop

  • The initial situation

    OACE represents the perfect combination of fitness and fashion. The focus isn't just on high-quality sportswear: the brand aims to inspire and motivate people on their personal fitness journey. This has enabled OACE to build a large community over the past few years. This vision should also be reflected in its digital presence. However, the previous shop relied on inflexible structures. Marketing campaigns were therefore only possible with considerable effort and dependency on an external agency. The OACE team desired more autonomy and a reliable, bug-free shop setup.

  • The challenge

    The shop required a complex setup that combined various requirements. The primary goal was to align the shop with influencer marketing and integrate intelligent, easy-to-manage discount logic. Further requirements included flexible management of product drops and the integration of the Athletic Club. At the same time, the shop had to convey the brand's attitude and engage customers emotionally.
  • Zwei Smartphones auf rosa Hintergrund mit OACE Webshopseiten linke Designphase schwarzer Hoodie auf Zuschneidetisch rechte Personen in Trainingskleidung

  • The solution approach

    OACE chose to work with tante-e to develop a future-oriented store based on a Shopify 2.0 premium theme. The tante-e team designed a theme-based setup with customized customizations that combines contemporary e-commerce features with OACE's unique brand identity.

The implementation

Innovative discount logic
A customized discount structure allows OACE maximum flexibility in influencer marketing. While the partner codes remain constant, OACE can dynamically adjust the discounted products in the backend.

Intelligent product presentation
A special switcher on the product pages allows you to switch between male and female models for unisex products. The selection remains consistent throughout the entire customer journey.

Optimized launch management
An optimized password page with various options for countdown timers and email signups supports OACE's regular product drops. Product previews with special badges also build anticipation for upcoming collections.

Wishlist integration
The elegant wishlist feature, based on the iWish App API and a fully customized frontend, integrates seamlessly into the store design and allows customers to save specific product variants.

The implementation

01

Innovative discount logic

A customized discount structure allows OACE maximum flexibility in influencer marketing. While the partner codes remain constant, OACE can dynamically adjust the discounted products in the backend.

02

Intelligent product presentation

A special switcher on the product pages allows you to switch between male and female models for unisex products. The selection remains consistent throughout the entire customer journey.

03

Optimized launch management

An optimized password page with various options for countdown timers and email signups supports OACE's regular product drops. Product previews with special badges also build anticipation for upcoming collections.

04

Wishlist integration

The elegant wishlist feature, based on the iWish App API and a fully customized frontend, integrates seamlessly into the store design and allows customers to save specific product variants.
Zwei Smartphones mit OACE-Webshopinterface links Bündelzusammenstellung aus Hoodies und Jogginghosen rechts Menüliste und Männerporträt auf Boot Drei Smartphones zeigen OACE-Webshop: Frauen beim Hallentraining, Paar mit Basketball in Kapuzenpullis, Rückansicht hellgrauer Hoodie

The results

OACE benefits from a high-quality shop setup that combines technical innovation with emotional brand presentation. Tailor-made features support influencer marketing, create a well-rounded, holistic customer experience, and ensure the OACE team can independently prepare the shop for new collections.

Lessons Learned

The collaboration between OACE and tante-e demonstrates how complex e-commerce requirements can be elegantly implemented on Shopify through innovative solutions. The flexible setup based on a Shopify 2.0 premium theme creates a clean, stable foundation for customized extensions and shop features that precisely address customer needs. Through ongoing collaboration with tante-e, OACE also manages to further optimize the shop using data-driven methods and scale it as a modern e-commerce brand.

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