nkm – Holistic customer experience thanks to the combination of shop and skin knowledge

Together with tante-e, nkm created a platform that offers customers comprehensive skincare knowledge and intelligently integrates the right products into the content.

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Services
  • Shop relaunch
  • Concept & Consulting
  • Individual design
  • programming
  • Individual functionalities

Thus, nkm combines skin care knowledge and product offerings in a seamless shopping experience.

  • The initial situation

    nkm specializes in natural skin care products. Since this area often requires specific advice—for example, regarding skin types or skincare routines—nkm places great emphasis on providing well-founded information. The goal was not just to offer products without further context, but to impart knowledge about skin health to support long-lasting, effective care.

  • The challenge

    Many customers actively seek tips and appropriate routines to improve their skin health. nkm recognized the need to closely connect knowledge and products so that customers not only shop, but also learn and understand the optimal use of their skincare products. A key challenge was to effectively establish this connection while still providing a seamless, uncomplicated shopping experience.
  • Zwei Smartphones nebeneinander links Algen-Hyaluronserum Produktdetail rechts Artikel über Pflegeroutine mit zwei Frauen im Kosmetikladen

  • The solution approach

    nkm approached tante-e to develop an online shop that also serves as a supportive advice service. Thanks to a user-friendly theme setup, the experts integrated both products and content prominently and intuitively into the shop. tante-e thus realized nkm's vision: a platform that conveys skincare knowledge in an engaging way while simultaneously encouraging purchase through smart recommendations.

The implementation

Skin knowledge area
A separate "Skin Knowledge" section has been integrated into the online shop, where the nkm team offers comprehensive information on skin care. Customers will find useful tips and educational content tailored to different skin types and care needs.

Direct product recommendations in the content
To effectively bridge the gap between knowledge and the shop, the tante-e team developed a feature that links product recommendations directly within knowledge articles. Using the Shopify Theme Editor, content creators can easily select and present suitable products without additional manual input or external systems.

Automation of product selection
The tante-e experts created an intuitive logic for product recommendations so that titles, ratings, and descriptions of the selected products are automatically added. This reduces the workload for the nkm team and ensures a consistent presentation of information.

Integrated shopping cart function in the content
Customers can add products directly to their shopping cart from the articles without having to leave the page, ensuring a seamless reading and shopping experience.

Transparent product information
nkm can now place greater emphasis on comprehensive and transparent information on its product pages. Customers can see availability, delivery times, and in-store pickup options at a glance. This clarity helps minimize uncertainty and potential frustration.

Proven e-commerce practices
Despite the wealth of information on application and ingredients on the product pages, the shopping cart button always remains in the customer's field of vision thanks to the sticky Add-To-Cart function.

The implementation

01

Skin knowledge area

A separate "Skin Knowledge" section has been integrated into the online shop, where the nkm team offers comprehensive information on skin care. Customers will find useful tips and educational content tailored to different skin types and care needs.

02

Direct product recommendations in the content

To effectively bridge the gap between knowledge and the shop, the tante-e team developed a feature that links product recommendations directly within knowledge articles. Using the Shopify Theme Editor, content creators can easily select and present suitable products without additional manual input or external systems.

03

Automation of product selection

The tante-e experts created an intuitive logic for product recommendations so that titles, ratings, and descriptions of the selected products are automatically added. This reduces the workload for the nkm team and ensures a consistent presentation of information.

04

Integrated shopping cart function in the content

Customers can add products directly to their shopping cart from the articles without having to leave the page, ensuring a seamless reading and shopping experience.

05

Transparent product information

nkm can now place greater emphasis on comprehensive and transparent information on its product pages. Customers can see availability, delivery times, and in-store pickup options at a glance. This clarity helps minimize uncertainty and potential frustration.

06

Proven e-commerce practices

Despite the wealth of information on application and ingredients on the product pages, the shopping cart button always remains in the customer's field of vision thanks to the sticky Add-To-Cart function.
Drei Smartphones zeigen Hautpflegeproduktseite mit antibakteriellem Sprühflakon und Mischhaut Pflegeroutine Zwei Smartphoneansichten mit grünem Algen-Hyaluronserum links und seitlich blickender Frau im Feld rechts Zwei Smartphones nebeneinander links Algen-Hyaluronserum Produktdetail rechts Artikel über Pflegeroutine mit zwei Frauen im Kosmetikladen

The results

By integrating "skin knowledge" and product recommendations, nkm, with the support of tante-e, creates a shopping experience that not only informs customers but also facilitates the purchase decision. By intuitively linking content and products, the online shop offers a unique, customer-tailored experience. The automated processes relieve the nkm team while ensuring high quality and consistency in the presentation.

Lessons Learned

The collaboration between nkm and tante-e demonstrates how, based on a well-thought-out strategy, content and product offerings can be integrated to sustainably optimize the shopping experience. The result is an online shop that not only sells but also clearly explains, imparts care knowledge, and creates solutions.

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