NATURTREU: Optimized user guidance to the right products

Thanks to its collaboration with tante-e, NATURTREU offers its customers an intuitive shop interface that simplifies the path to finding the right nutritional supplement. The shop impresses with well-thought-out user guidance, interactive consultation elements, and clear product presentation, which noticeably enhances the shopping experience.

Thanks to interactive advice tools and intelligent user guidance , NATURTREU ensures sustainable, well-founded purchasing decisions.

To the shop

  • The initial situation

    NATURTREU is a family-owned company founded in Hamburg in 2018 that specializes in the development of high-quality nutritional supplements based on carefully balanced combinations of synergistic ingredients tailored to specific needs.

  • The challenge

    Choosing the right dietary supplement is a challenge for many customers. Often, this begins a lengthy search for the right product, which is repeatedly repeated due to unwanted side effects or insufficient effectiveness. NATURTREU therefore needed an online shop that would specifically support customers in their selection and provide guidance through clear information.

  • The solution approach

    NATURTREU worked with tante-e on continuous improvements to the shop. A relaunch was designed to lay a solid foundation for future optimizations and further strengthen the focus on user guidance. The tante-e team developed a structured concept for a new shop based on a highly customized theme. The combination of informative content and intuitive navigation was designed to make it easier for customers to find the right product.

The implementation

Optimized theme with clear structure
The tante-e team enhanced the Dawn theme with custom sections and developed a setup with a clear style guide and a cleanly structured code base. The result was a high-performance shop that clearly presents products and the brand and showcases them convincingly.

Intuitive navigation
The structured desktop menu and a consolidated mobile menu take purchase intentions into account by providing various entry points, e.g., by active ingredient, bestsellers, or specific functions. The mega menu for "Nutrients from A to Z" with alphabetical submenus and dropdown logic facilitates navigation. Elements such as icons or product previews also provide visual focus.

B2B integration
The store integrates various volume discount tables on product detail pages, category pages, and in the shopping cart for different customer groups (standard and pharmacies). The data comes from the Metaguru app and can be labeled with customizable names.

Informative product detail pages
The product detail pages combine clarity with a high level of information. Content such as consumption times and loyalty points are dynamically integrated, and USPs and recommended dosages are clearly communicated and visually highlighted with logos.

Health blog as a content hub
The health blog serves as a central information hub, with relevant products directly embedded in the article flow. A nutrient compendium, a glossary of vitamins and trace elements, also offers in-depth information to support purchasing decisions.

Interactive compatibility guide
A special feature of the shop is the interactive guide on combining medications. Customers can search for products using filters or free text and receive information on recommended dosages and timing. The guide shows both recommended combinations with a direct purchase option and products that should not be taken together. The system uses existing metafields, thus avoiding additional maintenance effort.

The implementation

01

Optimized theme with clear structure

The tante-e team enhanced the Dawn theme with custom sections and developed a setup with a clear style guide and a cleanly structured code base. The result was a high-performance shop that clearly presents products and the brand and showcases them convincingly.

02

Intuitive navigation

The structured desktop menu and a consolidated mobile menu take purchase intentions into account by providing various entry points, e.g., by active ingredient, bestsellers, or specific functions. The mega menu for "Nutrients from A to Z" with alphabetical submenus and dropdown logic facilitates navigation. Elements such as icons or product previews also provide visual focus.

03

B2B integration

The store integrates various volume discount tables on product detail pages, category pages, and in the shopping cart for different customer groups (standard and pharmacies). The data comes from the Metaguru app and can be labeled with customizable names.

04

Informative product detail pages

The product detail pages combine clarity with a high level of information. Content such as consumption times and loyalty points are dynamically integrated, and USPs and recommended dosages are clearly communicated and visually highlighted with logos.

05

Health blog as a content hub

The health blog serves as a central information hub, with relevant products directly embedded in the article flow. A nutrient compendium, a glossary of vitamins and trace elements, also offers in-depth information to support purchasing decisions.

06

Interactive compatibility guide

A special feature of the shop is the interactive guide on combining medications. Customers can search for products using filters or free text and receive information on recommended dosages and timing. The guide shows both recommended combinations with a direct purchase option and products that should not be taken together. The system uses existing metafields, thus avoiding additional maintenance effort.

The results

NATURTREU now has a shop that specifically supports customers in selecting the right nutritional supplements. Improved user guidance, interactive consultation tools, and informative content build trust and facilitate purchasing decisions. Optimized product presentation and clear communication of dosage recommendations help customers make informed decisions.

Lessons Learned

The collaboration between NATURTREU and tante-e demonstrates how crucial well-thought-out user guidance is in e-commerce for complex product categories. Combining informative content with interactive consulting tools not only boosts sales but also effectively digitizes the consulting experience. At the same time, Shopify reduces administrative overhead, allowing NATURTREU to focus not on store maintenance but entirely on its mission: helping people achieve greater well-being with the right nutritional supplements.

Are you considering relaunching your online shop?

Let's talk