MELA: Sustainable fashion meets intelligent Shopify features

Thanks to its collaboration with tante-e, MELA presents its sustainable fashion in an optimized Shopify store. The new setup combines timeless design with innovative features such as gamification elements and dynamic product information, enhancing the shopping experience while authentically conveying the brand's values.

Lächelnder Mann in gestreiftem T-Shirt hält Bund weißer Gänseblümchen im Gewächshaus
Services
  • Shop relaunch
  • Concept & Consulting
  • Individual design
  • programming
  • Individual functionalities

In this way, MELA effectively showcases sustainable fashion through intelligent Shopify features.

  • The initial situation

    MELA stands for a clear vision: to offer sustainable, high-quality fashion at affordable prices. As a growing fashion brand with a strong focus on sustainability, the company needed an online store that not only reflects its brand identity but also offers an optimized shopping experience for environmentally conscious customers.

  • The challenge

    The challenge was to develop a shop that authentically conveys MELA's sustainability values while simultaneously increasing conversion rates through innovative features. The shop was designed to support brand differentiation and offer customers a seamless shopping experience that encourages browsing and increases the average order value.
  • Zwei Smartphones zeigen nachhaltige Herrenmode mit Model hält Pflanze Onlineshop Produktansicht von Loungehosen in Beige und Schwarz

  • The solution approach

    MELA decided to switch to Shopify and turned to tante-e to develop a store that was both aesthetically pleasing and functionally compelling. Together, we developed a concept that combines timeless design with intelligent features. Particular emphasis was placed on integrating gamification elements and improved navigation to optimize the shopping experience and underscore MELA's brand values.

The implementation

Lively imagery
We integrated visual entry points to categories, shop-the-look functions, and animations on the homepage that present MELA's sustainable fashion in a lively and appealing way. The high-quality imagery effectively showcases the products and conveys the brand values at first glance.

Optimized navigation
To ensure a smooth browsing experience, we implemented improved navigation with subcategories on the category pages. Sub-collections are displayed as tabs, making it easier to navigate and guiding customers to the desired products more quickly.

Gamification in the shopping cart
We developed location-based offers for free shipping and free gifts in the shopping cart. These gamification elements increase customer loyalty and increase the average order value while enriching the shopping experience.

Donation options
In line with MELA's focus on sustainability, we integrated donation options on product pages, allowing customers to easily and conveniently donate to charitable causes and thus actively contribute to environmental protection.

The implementation

01

Lively imagery

We integrated visual entry points to categories, shop-the-look functions, and animations on the homepage that present MELA's sustainable fashion in a lively and appealing way. The high-quality imagery effectively showcases the products and conveys the brand values at first glance.

02

Optimized navigation

To ensure a smooth browsing experience, we implemented improved navigation with subcategories on the category pages. Sub-collections are displayed as tabs, making it easier to navigate and guiding customers to the desired products more quickly.

03

Gamification in the shopping cart

We developed location-based offers for free shipping and free gifts in the shopping cart. These gamification elements increase customer loyalty and increase the average order value while enriching the shopping experience.

04

Donation options

In line with MELA's focus on sustainability, we integrated donation options on product pages, allowing customers to easily and conveniently donate to charitable causes and thus actively contribute to environmental protection.
Zwei Smartphone Displays mit MELA Webshop links Paar im Gewächshaus gestreifte Outfits rechts Frau im blau weiß gestreiften Kleid Smartphones zeigen MELA mit künstlerischem T-Shirt mit roten Blumen, weißes Cropped Shirt, gestreiftes Shirt im Gewächshaus, Mann im navy Oversize-T-Shirt Smartphones zeigen MELA mit künstlerischem T-Shirt mit roten Blumen, weißes Cropped Shirt, gestreiftes Shirt im Gewächshaus, Mann im navy Oversize-T-Shirt

The results

MELA now benefits from a Shopify store that authentically reflects its brand identity while also impressing with innovative features. Optimized navigation and dynamic product information enhance the shopping experience, while gamification elements in the shopping cart boost conversion rates and increase the average order value. Donation options also underscore MELA's commitment to sustainability and strengthen brand differentiation.

Lessons Learned

The collaboration between MELA and tante-e demonstrates how a well-thought-out Shopify setup can effectively showcase sustainable fashion. The integration of smart features such as gamification elements, optimized navigation, and dynamic product information creates a shopping experience that not only increases conversion rates but also authentically conveys brand values. The new shop forms the perfect foundation for MELA's continued growth in the e-commerce sector.

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