Maienfelser Naturkosmetik: From JTL Shop to Shopify

With the support of tante-e, Maienfelser Naturkosmetik successfully switched from JTL to Shopify. The new store combines the natural cosmetics manufacturer's 40-year tradition with modern e-commerce features for a transparent and user-friendly presentation of its handmade, sustainable products.

With a structured Shopify setup, Maienfelser Naturkosmetik showcases its high-quality products in a legally compliant and user-friendly manner.

To the shop

  • The initial situation

    For over 40 years, Maienfelser Naturkosmetik has stood for handmade, sustainable cosmetic products. To optimally convey these values and high quality standards digitally, the brand needed a modern e-commerce solution.

  • The challenge

    The existing JTL Shop offered only limited options for scalable content maintenance and the expansion of important features. The transparent presentation of product information, hazard warnings, and specific product features was particularly cumbersome in the old system. Maienfelser Naturkosmetik needed a stable technical infrastructure that would enable more efficient content maintenance, improved product presentation, and a legally compliant and accessible user experience.

  • The solution approach

    Maienfelser Naturkosmetik turned to tante-e to professionally manage the transition from JTL to Shopify. The tante-e team developed a customized strategy that considered both Maienfelser's technical requirements and brand values. The focus was on structured data transfer and the targeted implementation of native Shopify features combined with customized customizations.

The implementation

Structured data migration
The tante-e team carefully transferred all relevant data. Customer data, order history, and valuable product reviews were completely migrated from the JTL system to the new Shopify store to ensure a seamless transition.

Metafield integration
Thanks to a clean Metafield integration, important product information and hazard warnings are presented transparently on product detail pages, category pages, and in cross-selling. The team implemented specific information on delivery times and weight individually at the variant level.

Optimized badge logic
Flexible badges fed from metafields on product detail pages and product cards highlight special features of natural cosmetic products and improve orientation in the shop.

Intuitive navigation
Various ways to access the product range – for example, by intended use or specifically by active ingredients – make it easier for customers to search for suitable products.

Legally compliant hazard warnings
The implementation of hazard warnings on product detail pages, collections and in cross-selling ensures maximum transparency and legal certainty for customers and companies.

The implementation

01

Structured data migration

The tante-e team carefully transferred all relevant data. Customer data, order history, and valuable product reviews were completely migrated from the JTL system to the new Shopify store to ensure a seamless transition.

02

Metafield integration

Thanks to a clean Metafield integration, important product information and hazard warnings are presented transparently on product detail pages, category pages, and in cross-selling. The team implemented specific information on delivery times and weight individually at the variant level.

03

Optimized badge logic

Flexible badges fed from metafields on product detail pages and product cards highlight special features of natural cosmetic products and improve orientation in the shop.

04

Intuitive navigation

Various ways to access the product range – for example, by intended use or specifically by active ingredients – make it easier for customers to search for suitable products.

05

Legally compliant hazard warnings

The implementation of hazard warnings on product detail pages, collections and in cross-selling ensures maximum transparency and legal certainty for customers and companies.

The results

Maienfelser Naturkosmetik benefits from a modern Shopify store that optimally reflects its brand values and quality standards. The clearer variant selection using metafields reduces incorrect purchases and improves the user experience. At the same time, centralized management via metafields enables significantly faster content maintenance. The improved accessibility and transparent presentation of product information also minimize legal risks and strengthen customer trust.

Lessons Learned

The collaboration between Maienfelser Naturkosmetik and tante-e demonstrates how a structured platform switch to Shopify can strengthen the digital presence of a traditional manufacturer. The targeted combination of native Shopify features and customized customizations resulted in a store that meets both operational requirements and customer needs. The transparent presentation of product information and intuitive navigation build trust and support the authentic communication of brand values.

Are you considering relaunching your online shop?

Let's talk