LFDY: Shopify relaunch with a clean code base for sustainable growth

Thanks to the collaboration with tante-e, LFDY has a technically optimized Shopify store that combines a brand-typical mood setting with top performance. The relaunch creates the ideal foundation for future expansion and offers customers a visually impressive shopping experience on all devices.

seitlich abgewandter tätowierter Mann auf Holzbank sitzend trägt graue Kapuzenjacke mit lila LiveFast HySweat Schriftzug

Thus, LFDY benefits from a clean & scalable Shopify base.

To the shop

  • The initial situation

    LFDY (Live Fast Die Young) has established itself as a trendy streetwear brand known for its distinctive style and high-quality products. Although already present on Shopify, the brand needed a solid technical foundation to support its continued growth and convey its brand identity even more effectively digitally.

  • The challenge

    LFDY's existing store was functional, but lacked a clean code base for future expansion. The brand needed a setup that was not only visually impressive but also technically future-proof. Furthermore, it wanted to optimize its global presence with specific stores for different markets without losing its consistent brand identity.
  • Zwei Smartphones nebeneinander vor rosa Hintergrund mit LFDY Onlineshop und Produktübersicht von weißen Socken schwarzem T-Shirt grünem Hoodie

  • The solution approach

    LFDY turned to tante-e to carry out a comprehensive relaunch of its Shopify store. The experts developed a strategy based on a modern theme with sustainable architecture. The focus was on striking the perfect balance between visual aesthetics and technical performance. The close collaboration enabled a tailor-made solution that precisely meets the brand's needs.

The implementation

Clean code base
The tante-e team implemented a modern theme with a sustainable architecture that provides the ideal foundation for future extensions. The optimized code structure ensures fast loading times and smooth functionality.

Visual storytelling
Atmospheric photoshoots and custom dividers on the category pages create a distinctive shopping experience. The integration of moody image sections on the homepage perfectly conveys the brand identity digitally.

Cross-device optimization
The shop has been designed to be interactive and responsive to function optimally on all devices. Special Liquid Bridges seamlessly integrate the shop with the mobile app via Stikky, enabling a seamless shopping experience.

Advanced customer features
Personalized account pages with intuitive navigation and clear order history enhance the user experience. The integration of the Swym wish list app allows customers to save their favorite products and purchase them later.

Dynamic content sections
Flexible news sections with customizable color schemes as well as Klaviyo integration for back-in-stock notifications and newsletters keep fans up to date on new collections and offers.

The implementation

01

Clean code base

The tante-e team implemented a modern theme with a sustainable architecture that provides the ideal foundation for future extensions. The optimized code structure ensures fast loading times and smooth functionality.

02

Visual storytelling

Atmospheric photoshoots and custom dividers on the category pages create a distinctive shopping experience. The integration of moody image sections on the homepage perfectly conveys the brand identity digitally.

03

Cross-device optimization

The shop has been designed to be interactive and responsive to function optimally on all devices. Special Liquid Bridges seamlessly integrate the shop with the mobile app via Stikky, enabling a seamless shopping experience.

04

Advanced customer features

Personalized account pages with intuitive navigation and clear order history enhance the user experience. The integration of the Swym wish list app allows customers to save their favorite products and purchase them later.

05

Dynamic content sections

Flexible news sections with customizable color schemes as well as Klaviyo integration for back-in-stock notifications and newsletters keep fans up to date on new collections and offers.
Zwei Smartphone-Displays auf rosafarbenem Hintergrund mit Einkaufskategorien und Wunschliste der LFDY App Zwei Smartphones nebeneinander vor rosa Hintergrund mit LFDY Onlineshop und Produktübersicht von weißen Socken schwarzem T-Shirt grünem Hoodie Drei Smartphoneansichten zeigen Models in Live Fast Shirts und Webshop Layout vor rosa Hintergrund

The results

LFDY benefits from a technically sophisticated store setup that perfectly reflects the brand identity while delivering top performance. The clean code base enables easy future expansion and customization. The optimized global store architecture positions the brand for international growth. Expanded customer features and improved visual storytelling ensure a coherent, brand-compliant shopping experience that strengthens customer loyalty.

Lessons Learned

The collaboration between LFDY and tante-e demonstrates that a technically sophisticated relaunch creates the ideal foundation for sustainable e-commerce growth. The combination of visual aesthetics and technical performance creates a digital brand experience that both conveys LFDY's identity and meets the increasing demands of online retail. The clean code base enables LFDY to respond flexibly to market changes and continuously develop the shop.

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