Koziol: Sustainable design meets intuitive shop setup

With the support of tante-e, the traditional company Koziol presents itself in an optimized Shopify store that focuses equally on sustainability and quality.

In this way, Koziol effectively showcases its products through intelligent variant management and high-quality design .

To the shop

  • The initial situation

    Koziol looks back on a nearly 100-year history as a traditional company. The brand stands for sustainable, locally produced, and climate-neutral plastic products characterized by innovative design and reusable solutions made from bio-circular materials. Koziol needed an online shop that authentically conveys these corporate values while offering an intuitive user experience. Koziol already had a Shopify store, but the goal was to set it up more intelligently and thus specifically advance its digital presence.

  • The challenge

    The primary goal was to develop a store that optimally showcases Koziol's product aesthetics and sustainability values. Koziol also sought an experienced sparring partner who would not only be responsible for the technical implementation but also provide strategic support: highlighting challenges, identifying optimization potential, and providing recommendations for further expansion.

  • The solution approach

    Koziol turned to tante-e to develop a Shopify store that was both aesthetically pleasing and functionally appealing. Based on the Impact Premium theme, the experts developed a clean, high-performance store platform. Particular attention was paid to developing intuitive variant management and user-friendly navigation.

The implementation

Clear, elegant design
Based on the Impact Premium theme, the tante-e team implemented a design that emphasizes product aesthetics. The clean design creates a calm atmosphere and showcases the products through extensive photoshoots.

Benefit communication
The important USPs such as biocircular material, 100% Made in Germany and climate-neutral production are highlighted by centrally placed icons on the homepage.

Intelligent variant management
By implementing "fake variants" on product pages and color swatches on category pages, the product selection becomes intuitive and clear. This allows the Koziol team to flexibly combine different products. Customers benefit from the clear presentation of the current selection and availability of the variant.

Centralized administration
A central meta object enables efficient management of all connections and assets for the variants. This ensures consistent data across product detail pages and category pages and significantly reduces maintenance effort.

Intuitive navigation
The store structure is oriented toward purchase intent and supported by visual elements such as product images. Category chips on category pages also enable quick switching between subcategories and reduce clicks.

The implementation

01

Clear, elegant design

Based on the Impact Premium theme, the tante-e team implemented a design that emphasizes product aesthetics. The clean design creates a calm atmosphere and showcases the products through extensive photoshoots.

02

Benefit communication

The important USPs such as biocircular material, 100% Made in Germany and climate-neutral production are highlighted by centrally placed icons on the homepage.

03

Intelligent variant management

By implementing "fake variants" on product pages and color swatches on category pages, the product selection becomes intuitive and clear. This allows the Koziol team to flexibly combine different products. Customers benefit from the clear presentation of the current selection and availability of the variant.

04

Centralized administration

A central meta object enables efficient management of all connections and assets for the variants. This ensures consistent data across product detail pages and category pages and significantly reduces maintenance effort.

05

Intuitive navigation

The store structure is oriented toward purchase intent and supported by visual elements such as product images. Category chips on category pages also enable quick switching between subcategories and reduce clicks.

The results

Koziol benefits from a modern Shopify store that authentically conveys the company's values while offering an intuitive user experience. The clean design puts the focus on the products, while prominently highlighting sustainability aspects. Centralized management via metafields and metaobjects also allows the Koziol team to efficiently maintain the store. Through ongoing collaboration, tante-e supports Koziol with ideas for further development.

Lessons Learned

The collaboration between Koziol and tante-e demonstrates how a tradition-conscious company can digitally convey its values through a well-thought-out shop concept. The setup is technically lean but integrates functional features. Thus, the shop proves that, thanks to Shopify and its in-depth expertise, complex product structures don't have to be an obstacle to intuitive user navigation and ease of use.

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