Klauss & Klauss: Wine expertise made digitally accessible with Shopify

Thanks to the collaboration with tante-e, Klauss & Klauss now boasts a modern online shop that brings the company's decades of beverage expertise to life digitally. The new shop impresses with its clear presentation of the extensive product range and intuitive navigation elements that guide customers directly to their favorite drinks.

  • The initial situation

    Klauss & Klauss is a beverage retailer founded in 1959. As a family business, it supplies private customers, restaurants, and both retail and wholesale businesses with beverages. With over 60 years of experience and an extensive range of more than 3,000 items, the company has established itself as a competent partner for all kinds of beverages.

  • The challenge

    The existing online shop on Shopware could no longer optimally meet the company's growing needs. In particular, presenting the diverse wine selection with its complex product information posed a challenge. Klauss & Klauss needed a solution that would make their expertise digitally accessible and, at the same time, scalable for future growth.

  • The solution approach

    Klauss & Klauss approached tante-e to facilitate a migration from Shopware to Shopify. Together, they developed a strategy for an optimized, theme-based setup that equally prioritizes the company's values, product quality, and customer needs.

The implementation

Enterprise Theme as a reliable basis
The tante-e team opted for the Enterprise theme to ensure a clear presentation of the entire product range. The integration of product comparison functions and personalized recommendations makes it particularly easy for customers to navigate the extensive selection.

Intuitive navigation with category chips
The implemented category chips on collection pages enable quick switching between related product groups. This allows customers to easily navigate between different wine types, countries of origin, or flavor profiles with just a few clicks.

Digital wine expertise on product pages
Special presentations of taste profiles, aromas, and wine types on the product pages effectively showcase Klauss & Klauss' expertise in the shop. These visual elements help customers grasp the characteristics of the wines at a glance and make informed purchasing decisions.

Structured product information
The product pages feature a clear structure and an immediate overview of the most important information. Nutritional information in a dropdown menu and individual rating scales provide customers with all relevant details in a clear and concise format.

The implementation

01

Enterprise Theme as a reliable basis

The tante-e team opted for the Enterprise theme to ensure a clear presentation of the entire product range. The integration of product comparison functions and personalized recommendations makes it particularly easy for customers to navigate the extensive selection.

02

Intuitive navigation with category chips

The implemented category chips on collection pages enable quick switching between related product groups. This allows customers to easily navigate between different wine types, countries of origin, or flavor profiles with just a few clicks.

03

Digital wine expertise on product pages

Special presentations of taste profiles, aromas, and wine types on the product pages effectively showcase Klauss & Klauss' expertise in the shop. These visual elements help customers grasp the characteristics of the wines at a glance and make informed purchasing decisions.

04

Structured product information

The product pages feature a clear structure and an immediate overview of the most important information. Nutritional information in a dropdown menu and individual rating scales provide customers with all relevant details in a clear and concise format.

The results

Klauss & Klauss now benefits from a modern, scalable online shop that optimally presents the extensive product range and makes the company's decades of experience tangible for visitors.

Lessons Learned

The collaboration between Klauss & Klauss and tante-e demonstrates how specialist expertise can be successfully transferred to an online shop. By specifically adapting Shopify to the unique requirements of a beverage retailer, a shop was created that not only sells products but also imparts knowledge, thus significantly enriching the shopping experience.

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