IVY OAK: Timeless fashion meets elegant Shopify setup

Thanks to its collaboration with tante-e, IVY OAK presents its sustainable fashion in an online shop that perfectly reflects the brand's clean aesthetic. The new shop combines elegant design with targeted conversion optimization, creating an inspiring shopping experience that effectively showcases the timeless collections.

Frau in weißem Hemd und Hose lehnt mit Händen auf blauem Untergrund, nachdenklicher Blick zur Seite

  • The initial situation

    IVY OAK stands for sustainable fashion with timeless, high-quality designs. The fashion brand places particular emphasis on clear visual language and elegant aesthetics that authentically represent its collections. To convey these values digitally, IVY OAK needed an online store that was both visually appealing and functionally impressive.

  • The challenge

    Although the previous online store was on Shopify, it didn't yet use an OS 2.0 theme. As a result, IVY OAK wasn't yet fully utilizing the platform's potential to optimally showcase the brand's high-quality imagery and clean look. Furthermore, the user experience needed to be improved to offer customers seamless navigation and an inspiring shopping experience.
  • Zwei Smartphoneanzeigen der IVY OAK Onlineboutique mit Mantelgalerie und Warenkorbansicht

  • The solution approach

    IVY OAK turned to tante-e to develop a shop that perfectly reflects its brand identity and is based on a high-quality, flexible premium theme. Together, they developed a concept that emphasizes visual strength, intuitive user navigation, and a streamlined design. The focus was on balancing aesthetic appeal with functional usability.

The implementation

Animated banners with focus on the collections
The new store integrates striking, animated banners that centrally showcase IVY OAK's collections. These dynamic elements draw attention to the garments and convey the brand's aesthetic at first glance.

Spacious space for product photography
To give customers a vivid impression of the clothing's materials and design, a significant amount of space was devoted to product photography. The large-format images, in the style of a modern fashion editorial, underscore the high quality of the collections.

Optimized filter options
Comprehensive and intuitive filter options help customers navigate the store and quickly find the products they're looking for. This improves usability and reduces bounce rates.

Improved size & fit information
A pull-out drawer element next to the size selection on product detail pages provides customers with better fit information. This user-friendly solution reduces uncertainty about sizing and minimizes potential returns.

Size and color selection with hover effect
The integration of a hover-activated size and color picker directly in the product cards of the category page enables faster and more intuitive browsing through the collections without customers having to visit each product page individually.

The implementation

01

Animated banners with focus on the collections

The new store integrates striking, animated banners that centrally showcase IVY OAK's collections. These dynamic elements draw attention to the garments and convey the brand's aesthetic at first glance.

02

Spacious space for product photography

To give customers a vivid impression of the clothing's materials and design, a significant amount of space was devoted to product photography. The large-format images, in the style of a modern fashion editorial, underscore the high quality of the collections.

03

Optimized filter options

Comprehensive and intuitive filter options help customers navigate the store and quickly find the products they're looking for. This improves usability and reduces bounce rates.

04

Improved size & fit information

A pull-out drawer element next to the size selection on product detail pages provides customers with better fit information. This user-friendly solution reduces uncertainty about sizing and minimizes potential returns.

05

Size and color selection with hover effect

The integration of a hover-activated size and color picker directly in the product cards of the category page enables faster and more intuitive browsing through the collections without customers having to visit each product page individually.
Drei Smartphones vor rosafarbenem Hintergrund zeigen Ivy Oak Onlineshop mit Ledertrench-Foto, weißer Overshirt-Bluse, Frühling/Sommer-Kollektion Zwei Smartphoneanzeigen der IVY OAK Onlineboutique mit Mantelgalerie und Warenkorbansicht Drei Smartphones zeigen IVY OAK-Webshop: links Model in weißem Kleid, mittlere Produktübersicht, rechts Model in rotem Kleid

The results

IVY OAK benefits from an online store that perfectly reflects the brand's timeless and clean aesthetic. The clean look and generous product photography effectively showcase the collections and create a shopping experience reminiscent of a high-quality fashion magazine. Improved user navigation and targeted conversion optimizations such as cross-selling and intuitive filter options not only improve the user experience but also sustainably increase sales.

Lessons Learned

The collaboration between IVY OAK and tante-e demonstrates how a well-thought-out shop design can authentically convey brand identity while simultaneously optimizing conversion rates. The focus on visual strength and intuitive user navigation creates a shopping experience that is both aesthetically compelling and functionally superior. Through continuous optimizations and targeted improvements to the user experience, the shop is constantly being developed and adapted to customer needs.

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