HORST – With Shopify to the inspiration platform for DIY enthusiasts

HORST's new Shopify store is more than just an online sales channel. It offers an inspiring platform for creative DIY enthusiasts and home decor lovers. Through intuitive navigation, visual stimuli, and interactive filter functions, HORST's extensive product range is optimally presented – perfect for browsing and exploring.

Dunkelgrüne Kommode mit gerillten Frontschubladen und goldfarbenen Griffen neben Korb mit grünem Plaid und schlanker Lampe
Services
  • Shop relaunch
  • Concept & Consulting
  • Individual design
  • programming
  • Individual functionalities

Thus, HORST combines inspiration and e-commerce in one platform that makes DIY dreams come true.

  • The initial situation

    HORST stands for high-quality DIY products and offers a wide range of materials for home projects as well as stylish interior solutions. The brand aims to not only offer products but also inspire customers in their creative projects. To this end, the online shop was designed to create an experience that provides inspiration for their own ideas and positions HORST as a central point of contact for creative professionals.

  • The challenge

    HORST wanted more than just a traditional online shop – the goal was to create a platform that harmoniously combines inspiration and products. Especially in the interior design sector, it is important to convey the atmosphere and combination possibilities of the offered products visually and vividly. Furthermore, navigation should remain simple and clear, even with an extensive product portfolio, to provide customers with intuitive access.
  • Drei Smartphone-Displays mit HORST-Webshop-Bildern: Bio-Wandfarbe-Dose, Raumdesign-Collage, Möbel-Makeover-Darstellung

  • The solution approach

    HORST turned to tante-e to combine the concept of an inspiration platform with an efficient e-commerce approach. With extensive Shopify experience and a keen eye for user experience, tante-e developed a strategy that optimally showcases HORST's extensive product range and inspirational content. Clearly structured navigation, visual stimuli, and intelligent filter functions created a platform that invites both browsing and targeted shopping.

The implementation

Intuitive navigation
tante-e implemented a hierarchical mega menu that clearly organizes HORST's product portfolio. Preview images for each category facilitate orientation, and a special mobile adaptation ensures customers can easily navigate the product range even on the go.

Visual worlds of inspiration
Interactive sections showcase HORST's interior range in action and present furniture, paints, and varnishes in combination. These sections offer customers inspiration for their own interior design while reinforcing purchasing decisions.

Interactive filter functions
HORST's inspiration and makeover pages allow customers to filter products by style or room. This guides customers through the HORST world and quickly finds the products that match their wishes and ideas. This ensures a consistently coherent customer experience and increases the time spent in the online shop.

Inspiration section for wall colors
Inspired by the concept of a Pinterest dashboard, the tante-e experts implemented an inspiration section that illustrates how the wall colors look in real-life settings. The tiles offer ideas for your own projects, and clicking on a preview image takes customers directly to the product detail pages for the colors shown.

Clever cross-selling
Product detail pages and shopping carts display intelligent product suggestions that enhance the shopping experience and increase order value. Accessories can be added to the shopping cart with just one click, further supporting the purchase decision.

The implementation

01

Intuitive navigation

tante-e implemented a hierarchical mega menu that clearly organizes HORST's product portfolio. Preview images for each category facilitate orientation, and a special mobile adaptation ensures customers can easily navigate the product range even on the go.

02

Visual worlds of inspiration

Interactive sections showcase HORST's interior range in action and present furniture, paints, and varnishes in combination. These sections offer customers inspiration for their own interior design while reinforcing purchasing decisions.

03

Interactive filter functions

HORST's inspiration and makeover pages allow customers to filter products by style or room. This guides customers through the HORST world and quickly finds the products that match their wishes and ideas. This ensures a consistently coherent customer experience and increases the time spent in the online shop.

04

Inspiration section for wall colors

Inspired by the concept of a Pinterest dashboard, the tante-e experts implemented an inspiration section that illustrates how the wall colors look in real-life settings. The tiles offer ideas for your own projects, and clicking on a preview image takes customers directly to the product detail pages for the colors shown.

05

Clever cross-selling

Product detail pages and shopping carts display intelligent product suggestions that enhance the shopping experience and increase order value. Accessories can be added to the shopping cart with just one click, further supporting the purchase decision.
Drei Smartphones mit HORST-Webshopseiten Farbpalette Schlafzimmergestaltung rote Wandfarbe Produktauswahl Navigation Smartphonedisplay zeigt HORST-App mit Suchfeld Filterbutton und sechs skandinavische Wohnraumfotos im Raster Zwei Smartphonebildschirme links Produktseite HORST Deckplatte IKEA Kallax Sideboard rechts Warenkorb mit Wandfarbe und Holzplatte

The results

By implementing an inspiring and structured e-commerce platform, HORST now offers its customers a shopping experience characterized by visual stimulation and intuitive navigation. The optimized Shopify store seamlessly combines HORST's product world with creative inspiration to sustainably inspire customers and strengthen purchasing decisions.

Lessons Learned

The collaboration between HORST and tante-e demonstrated how an inspiring shopping experience can be combined with a comprehensive product range. Thanks to the strategic approach and the implementation of functional and visual features, a platform was created that appeals to DIY enthusiasts and interior design enthusiasts and integrates modern e-commerce practices.

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