Hensslers Schnelle Nummer: Shoppable Content as a Recipe for Success

With the help of tante-e, Henssler's Schnelle Nummer effectively combines content and products in an inspiring world of recipes. Equipped with state-of-the-art e-commerce tools and a powerful custom setup, the Shopify store creates an outstanding experience for cooking enthusiasts.

Lächelnder Mann in weißer Kochjacke vor dunklem Hintergrund Arme verschränkt

The Shopify store of Hensslers Schnelle Nummer brings the brand to life through Shoppable Content .

To the shop

  • The initial situation

    Hensslers Schnelle Nummer is the successful food brand of TV chef Steffen Henssler, which stands for simple, delicious recipes that you can easily recreate. Cooking instructions on social media, cookbooks, and an extensive selection of kitchen accessories and ingredients inspire beginners and professionals alike to cook. Accordingly, the brand needed an online shop that combines these aspects and effectively embodies its identity.

  • The challenge

    The shop was not only meant to be functional, visually appealing, and build a connection between Steffen Henssler and his fans. Rather, it was about creating a comprehensive brand world that intertwines personality, cooking content, and product presentation.
  • Drei Smartphones mit Henssler Website Zucchini-Spieße-Rezept Steffens Tofu-Teriyaki-Tipp Pfannenübersicht

  • The solution approach

    Hensslers Schnelle Nummer turned to tante-e to build an online store that fully reflects the brand and comprehensively integrates all desired features. The experts developed a tailor-made design and selected the most modern e-commerce tools.

The implementation

High-quality custom design
The tante-e experts translated the familiar look of Henssler's Schnelle Nummer into Shopify. The unique design precisely matches the brand's specifications and showcases the products.

Comprehensive recipe world
The diverse and intuitive recipe world inspires customers to cook their own meals and offers an ideal introduction to the shop's product range. The structure is reminiscent of a classic category page in an online store: Powerful filter functions and customer reviews on the overview page enable targeted browsing.

Integration of the Recipe Kit app
The recipe pages were implemented using the powerful Recipe Kit app. This provides customers with all important information at a glance, such as preparation time, reviews, ingredients, and nutritional values. An interactive, custom-programmed portion calculator and effective integration of YouTube content round out the user experience. Content, such as reviews, is also optimized for search engines.

Effective shoppable content
The recipe pages are a perfect example of shoppable content on Shopify: Customers not only experience the shop's products in use, but can also add them directly to their shopping cart with just one click, without leaving the page.

Live Cooking
Using the LiveMeUp app, the Hensslers Schnelle Nummer team also integrates live cooking sessions with product links and discount codes in real time directly into the online shop.

Intelligent cross-selling
The tante-e team integrated the Rebuy cross-sell engine for AI-based product recommendations in the shopping cart. The Hensslers team can easily define logic and rules for this in the app dashboard. This effectively creates new purchasing incentives for customers while saving time and manual maintenance.

The implementation

01

High-quality custom design

The tante-e experts translated the familiar look of Henssler's Schnelle Nummer into Shopify. The unique design precisely matches the brand's specifications and showcases the products.

02

Comprehensive recipe world

The diverse and intuitive recipe world inspires customers to cook their own meals and offers an ideal introduction to the shop's product range. The structure is reminiscent of a classic category page in an online store: Powerful filter functions and customer reviews on the overview page enable targeted browsing.

03

Integration of the Recipe Kit app

The recipe pages were implemented using the powerful Recipe Kit app. This provides customers with all important information at a glance, such as preparation time, reviews, ingredients, and nutritional values. An interactive, custom-programmed portion calculator and effective integration of YouTube content round out the user experience. Content, such as reviews, is also optimized for search engines.

04

Effective shoppable content

The recipe pages are a perfect example of shoppable content on Shopify: Customers not only experience the shop's products in use, but can also add them directly to their shopping cart with just one click, without leaving the page.

05

Live Cooking

Using the LiveMeUp app, the Hensslers Schnelle Nummer team also integrates live cooking sessions with product links and discount codes in real time directly into the online shop.

06

Intelligent cross-selling

The tante-e team integrated the Rebuy cross-sell engine for AI-based product recommendations in the shopping cart. The Hensslers team can easily define logic and rules for this in the app dashboard. This effectively creates new purchasing incentives for customers while saving time and manual maintenance.
Drei Smartphones mit Henssler Website Zucchini-Spieße-Rezept Steffens Tofu-Teriyaki-Tipp Pfannenübersicht Zwei Smartphonebildschirme mit Warenkorb für Akazienholz-Schneidebrett links und Pfannenangebot mit Rabatt rechts Zwei Smartphonebildschirme zeigen Hensslers Rezeptapp mit Fleisch Fisch Vegetarisch Kategorien, italienisches Schweinefilet und Salatdressingtipp von Koch Steffen

The results

Hensslers Schnelle Nummer now has a powerful online shop that fully combines brand aesthetics and functionality. The integrated cross-sell engine and the comprehensive recipe world optimize the shopping experience and specifically promote product sales. The SEO-optimized recipe pages increase organic traffic, while targeted shoppable content boosts conversions in the shop. Thanks to the scalable shop architecture, the team can now efficiently maintain and further develop the shop.

Lessons Learned

The joint project between Hensslers Schnelle Nummer and tante-e proves that with the targeted use of state-of-the-art e-commerce tools, a harmonious symbiosis of content worlds and product ranges can be achieved. By integrating shoppable content into the recipe world, Hensslers Schnelle Nummer creates a vibrant shopping experience that seamlessly integrates at every point of the customer journey.

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