HAKA: Traditional brand on Shopify

Thanks to its collaboration with tante-e, the traditional company HAKA successfully migrated its online shop to Shopify and now offers a modern, user-friendly shopping experience. Intelligent partner management and customized features sustainably improve the shopping experience.

HAKA Weniger ist mehr Karton mit Badreiniger, Spülmittel und Allesreiniger vor grünem Hintergrund
Services
  • Shop relaunch
  • Concept & Consulting
  • Individual design
  • programming
  • Individual functionalities

Thus, HAKA effectively combines direct sales and online shopping.

  • The initial situation

    HAKA is a long-established brand that stands for skin- and environmentally friendly laundry and cleaning products. The company decided to modernize its digital presence and sought a platform that optimally supports both its brand identity and the needs of its distribution partners and customers.

  • The challenge

    HAKA faced the challenge of migrating its existing online store from Adobe Commerce to a flexible and future-proof platform that efficiently integrates direct sales. The brand needed a solution that would strengthen both partner management and customer loyalty, while also providing a fluid and easy shopping experience.
  • Zwei Smartphone-Bildschirme mit HAKA-Shop, bunten Reinigungsflaschen, Eimer, Wasser spritzend, Wischlappen und Waschmaschine vor pastellfarbenem Hintergrund

  • The solution approach

    HAKA chose to collaborate with tante-e to implement the migration and relaunch with Shopify. Together, they developed a strategy that met HAKA's unique requirements. It was particularly important to optimally integrate the new online shop with the existing sales logic and offer customers an authentic, brand-consistent experience, even virtually.

The implementation

Optimized partner management
The new shop allows customers to enter the ID of their HAKA direct sales partners during the registration process or in the shopping cart. This ID is saved in the backend so that customers are assigned to their corresponding partners for future orders.

Maximum transparency
The tante-e experts optimized the product pages to integrate cross-selling, a visual variant selection with preview images, reviews, and a visual hierarchy of ingredient information, thus supporting informed purchasing decisions.

Individual gamification
Different thresholds and free gifts are displayed in the shopping cart depending on whether customers come from direct sales or not.

Safety instructions
On category pages, popups inform customers about possible hazards and usage instructions for the products.

The implementation

01

Optimized partner management

The new shop allows customers to enter the ID of their HAKA direct sales partners during the registration process or in the shopping cart. This ID is saved in the backend so that customers are assigned to their corresponding partners for future orders.

02

Maximum transparency

The tante-e experts optimized the product pages to integrate cross-selling, a visual variant selection with preview images, reviews, and a visual hierarchy of ingredient information, thus supporting informed purchasing decisions.

03

Individual gamification

Different thresholds and free gifts are displayed in the shopping cart depending on whether customers come from direct sales or not.

04

Safety instructions

On category pages, popups inform customers about possible hazards and usage instructions for the products.
drei Smartphone-Displays mit HAKA Onlineshop Bestellübersicht, Euterpflege Creme Produktbild und Variantenwahl Smartphone mit HAKA Online Shop zeigt Putzen mit Eimer und Reiniger, Waschen mit Waschmaschine, Körperpflege lächelnder Frau Zwei Smartphone-Bildschirme mit HAKA-Shop, bunten Reinigungsflaschen, Eimer, Wasser spritzend, Wischlappen und Waschmaschine vor pastellfarbenem Hintergrund

The results

Through its collaboration with tante-e, HAKA benefits from a modern and future-proof online store that precisely matches the long-established company's business model. In just five months, a Shopify setup was implemented that provides HAKA with a comprehensive virtual presence, offers a seamless customer experience, and effectively integrates conversion-boosting elements. Overall, the new platform offers HAKA the ability to manage the store independently and continuously scale it.

Lessons Learned

The collaboration between HAKA and tante-e demonstrates how flexibly Shopify can adapt to specific business models thanks to native features and custom programming. Based on a detailed analysis and a strategy developed by experts, the shop system is suitable for even the more complex requirements of traditional and large companies, takes customer needs into account, and offers intuitive handling for retailers themselves.

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