Guido Maria Kretschmer: Elegant brand world on Shopify

Thanks to the expertise of tante-e, Guido Maria Kretschmer presents himself in his first own online shop, which optimally showcases the brand's elegant fashion through high-quality design. The new online presence combines appealing visuals with an intuitive shopping experience.

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This stylish is how Guido Maria Kretschmer presents high-quality & inclusive fashion thanks to a modern Shopify setup.

To the shop

  • The initial situation

    For over ten years, fashion designer and TV personality Guido Maria Kretschmer has stood for timeless fashion that appeals to people of all ages and body shapes. After numerous successful collections on the About You platform, it was time to give the brand an appealing, digital home with its own online shop.

  • The challenge

    The new shop needed to not only reflect the brand's high-quality aesthetic but also provide easy navigation through the diverse product range. High-quality photoshoots and animations needed to be given sufficient space, while the shop needed to be high-performance and intuitive to use.
  • Zwei übereinandergelegte Smartphones mit Shopansicht Modell in schwarzer Strickjacke Seidenschal und Kategorienmenü

  • The solution approach

    Guido Maria Kretschmer chose to collaborate with tante-e to develop a shop that combines elegance and functionality. The experts chose the Prestige theme as the basis for a clean, conversion-optimized setup, tailoring it precisely to the brand's aesthetic.

The implementation

High-quality premium theme
The tante-e team implemented a minimalist editorial look that vividly showcases the fashion through large banners, visual category entries, prominent product photos, and video sections.

Intuitive product presentation
Color circles on the category pages provide a quick overview of available variants. The Quick Add-to-Cart feature further simplifies the purchasing process.

Illustrated navigation
A visually appealing navigation guides customers directly to the collections. Sections like "Lovepieces" and "World of Guido" reinforce brand loyalty and a personal connection to the designer.

Efficient data migration
Thanks to the structured import via Matrixify, the transfer of all product data from About You to Shopify was smooth and precise.

The implementation

01

High-quality premium theme

The tante-e team implemented a minimalist editorial look that vividly showcases the fashion through large banners, visual category entries, prominent product photos, and video sections.

02

Intuitive product presentation

Color circles on the category pages provide a quick overview of available variants. The Quick Add-to-Cart feature further simplifies the purchasing process.

03

Illustrated navigation

A visually appealing navigation guides customers directly to the collections. Sections like "Lovepieces" and "World of Guido" reinforce brand loyalty and a personal connection to the designer.

04

Efficient data migration

Thanks to the structured import via Matrixify, the transfer of all product data from About You to Shopify was smooth and precise.
Zwei Smartphone-Displays präsentieren die Guido Maria Kretschmer Webseite mit Schwarzweiß-Porträt und Hahnentrittjacke mit Shorts und Heels Smartphones nebeneinander links Modedesigner inspiziert camelfarbener Mantel rechts Onlineshop Produktdetail mit Damenmode Zwei übereinandergelegte Smartphones mit Shopansicht Modell in schwarzer Strickjacke Seidenschal und Kategorienmenü

The results

The new Shopify store offers customers a seamless shopping experience that accurately captures Guido Maria Kretschmer's values and style. At the same time, the team benefits from intuitive backend management, allowing them to implement new collections and campaigns independently and without external resources.

Lessons Learned

The collaboration between Guido Maria Kretschmer and tante-e demonstrates how high-quality fashion can be optimally presented digitally through the right combination of premium design and sophisticated Shopify features. The new store not only creates a compelling brand presence but also provides the perfect foundation for further growth.

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