fritz-kola on Shopify: Optimized for online beverage sales

Thanks to its collaboration with tante-e, fritz-kola presents its diverse range of beverages and merchandise in a modern Shopify store. The new setup integrates intuitive navigation, intelligent deposit and inventory management, and an optimized mix & match configurator that allows customers to easily create their own personalized beverage box.

Person greift Fritz-Kola-Glasflasche aus offenem Karton mit bunten Limonadenflaschen auf grünem Tisch

Thus, fritz-kola combines powerful beverage features and a lively brand presentation on Shopify.

To the shop

  • The initial situation

    fritz-kola has evolved from a Hamburg-based start-up into one of Germany's best-known beverage brands. In addition to its popular soft drinks, the brand stands for a clear attitude and sustainability. In addition to its classic beverage range, fritz-kola now also offers a wide range of merchandise.

  • The challenge

    fritz-kola decided to switch from Magento to Shopify to leverage a setup that matches its brand aesthetic while also being perfectly tailored to beverage sales. A solution that reliably integrates complex deposit and inventory management functions while remaining user-friendly was crucial. The fritz-kola team also needed to be able to easily maintain the new store independently.
  • Zwei Smartphone-Displays mit fritz-kola Website linke Ansicht geöffnete Kartonbox voller bunter Flaschen rechte Ansicht Auswahlmenü Warenkorbübersicht

  • The solution approach

    To implement these requirements, fritz-kola turned to tante-e. The collaboration began with a detailed analysis and strategy development for the Shopify launch. The experts recommended a setup based on a high-quality premium theme, whose design and functionality were precisely tailored to fritz-kola's requirements.

The implementation

Theme-based setup
The tante-e team recommended a shop based on the Impact theme. This provides the perfect framework for fritz-kola's vibrant visual language. Generous image formats and a sophisticated, streamlined look effectively showcase the brand.

Intelligent deposit logic
A custom-coded solution enables the transparent display of bottle and crate deposits in the shopping cart. Customers thus always have an overview of the total cost of their purchase.

Flexible mix & match
An intuitive configurator allows customers to create customized beverage boxes. Smart info fields, tooltips, and a structured breakdown of the bundle, including deposit, in the shopping cart ensure a seamless purchasing experience.

Advanced inventory management
The intelligent warehouse logic manages different packaging sizes (12 and 18 packs) via a central inventory, thus optimizing backend processes.

Holistic brand world
Additional sections on company history and sustainability convey fritz-kola's values, provide additional context for the brand, and strengthen the personal connection with customers.

The implementation

01

Theme-based setup

The tante-e team recommended a shop based on the Impact theme. This provides the perfect framework for fritz-kola's vibrant visual language. Generous image formats and a sophisticated, streamlined look effectively showcase the brand.

02

Intelligent deposit logic

A custom-coded solution enables the transparent display of bottle and crate deposits in the shopping cart. Customers thus always have an overview of the total cost of their purchase.

03

Flexible mix & match

An intuitive configurator allows customers to create customized beverage boxes. Smart info fields, tooltips, and a structured breakdown of the bundle, including deposit, in the shopping cart ensure a seamless purchasing experience.

04

Advanced inventory management

The intelligent warehouse logic manages different packaging sizes (12 and 18 packs) via a central inventory, thus optimizing backend processes.

05

Holistic brand world

Additional sections on company history and sustainability convey fritz-kola's values, provide additional context for the brand, and strengthen the personal connection with customers.
Drei Smartphones mit Fritz-Kola Onlineshopseiten: Ingwer-Limette-Flasche, zwei lachende Frauen mit Flaschen, orangefarbene Limonade Drei schwarze Smartphones zeigen fritz-kola Onlineshop mit Sockenangebot, jungem Mann mit Herzgeste und Navigationsmenü Zwei Smartphone-Displays mit fritz-kola Website linke Ansicht geöffnete Kartonbox voller bunter Flaschen rechte Ansicht Auswahlmenü Warenkorbübersicht

The results

fritz-kola now has a shop that combines state-of-the-art e-commerce for beverages with authentic brand presentation. Customized logic for deposit and inventory levels, as well as the intuitive mix & match configurator, improve the shopping experience for customers and boost conversions thanks to optimized user guidance.

Lessons Learned

The collaboration between fritz-kola and tante-e demonstrates that even complex e-commerce requirements can be efficiently implemented with a sophisticated combination of theme-based setup and custom extensions. The new Shopify store vividly showcases fritz-kola's energy and character and offers customers maximum visibility at every point of the customer journey. At the same time, the intuitive handling of the Shopify backend simplifies the work of employees and enables independent management of the store, independent of external service providers.

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