forpeople: Natural cosmetics meets modern Shopify design

With the support of tante-e, forpeople presents its natural cosmetics products in a redesigned Shopify store. The theme-based setup impresses with its clear structure and authentic presentation of products and brand values.

Hände betätigen Pumpflasche Aloe-Vera-Feuchtigkeitsserum Tropfen fallen in geöffnete Hand

Thus, forpeople showcases natural cosmetics as trustworthy and lively through an optimized and adapted theme setup.

To the shop

  • The initial situation

    forpeople, formerly known as 4peoplewhocare, stands for certified natural cosmetics with the highest quality standards. As part of a comprehensive rebranding, the brand's digital presence also needed to be modernized and redesigned.

  • The challenge

    The brand needed an online store that not only optimally conveyed the new brand image but also authentically conveyed the high quality of its natural cosmetics products. It was also important to highlight forpeople's USPs and sustainability commitment.
  • Zwei Smartphones mit Onlineshopansicht fester Kosmetik und Lavendelgesichtsöl Hände präsentieren farbenfrohe Verpackungen

  • The solution approach

    forpeople chose to collaborate with tante-e to create an efficient yet customized shop setup. The experts recommended a theme-based approach with the Impact Theme as a lean foundation, which optimally conveys the brand identity through targeted customizations.

The implementation

Optimized theme setup
The Impact theme was specifically chosen to create a clean, high-quality foundation for forpeople's powerful visual language. By eliminating external extensions or page builders, a streamlined, high-performance setup was created.

Structured product presentation
Individual product pages with dropdown menus and info sections provide transparent information about ingredients, effects, and organic certifications. A special template for sets highlights this product category.

Integration of customer reviews
By integrating judge.me, authentic customer reviews can be displayed directly on product pages. This builds trust and supports the purchase decision.

Sustainability communication
USPs and the brand's commitment to sustainability are made visible across all shops through badges and dedicated additional pages.

The implementation

01

Optimized theme setup

The Impact theme was specifically chosen to create a clean, high-quality foundation for forpeople's powerful visual language. By eliminating external extensions or page builders, a streamlined, high-performance setup was created.

02

Structured product presentation

Individual product pages with dropdown menus and info sections provide transparent information about ingredients, effects, and organic certifications. A special template for sets highlights this product category.

03

Integration of customer reviews

By integrating judge.me, authentic customer reviews can be displayed directly on product pages. This builds trust and supports the purchase decision.

04

Sustainability communication

USPs and the brand's commitment to sustainability are made visible across all shops through badges and dedicated additional pages.
Zwei überlappende Smartphone-Displays zeigen Handmassage auf blauem Hintergrund und bunte Kosmetikverpackungen Zwei Smartphone-Displays mit Website für Pflegeprodukte, links Mann im weißen Laborkittel im Labor, rechts Person gießt Creme in Silikonform Drei Smartphone-Displays mit Bestseller-Kosmetik, Feste-Creme-Einsteiger-Set und Imkerin hält Bienenwabe

The results

forpeople now has a modern online shop that embodies the brand's values in a relatable and consistent way. The streamlined setup impresses with clear structures and authentic product presentation. At the same time, efficient content management allows the team to flexibly and independently maintain all content.

Lessons Learned

The collaboration between forpeople and tante-e demonstrates how highly customized and professional shop setups can be realized even with a theme-based approach. Targeted customization and the integration of the right features resulted in a shop that presents natural cosmetics in a modern and trustworthy way.

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