EVOC: Global brand expansion with regional Shopify stores

Thanks to the collaboration with tante-e, EVOC was able to expand its international presence with optimized Shopify stores for various markets. The premium sports equipment brand now benefits from a seamless user experience across national borders and an optimized product presentation that perfectly showcases its high-quality bike bags and backpacks.

graue robuste Hüfttasche mit Logo und Schnallen vor Fahrradsattel im Waldlichtung

  • The initial situation

    EVOC has established itself as a premium brand for high-quality sports equipment, particularly bike bags, backpacks, and bicycle accessories. With growing international demand, a structured digital presence became necessary that meets diverse regional requirements while providing a consistent brand experience.

  • The challenge

    The brand faced the challenge of driving its global expansion digitally while considering the specific needs of different markets. Customers needed to receive an optimal shopping experience regardless of their location, while also taking regional specifics such as language, currency, and shipping options into account. Furthermore, the product presentation needed to reflect the high quality of EVOC products and support customers in navigating the extensive product range.
  • Zwei Smartphone-Bildschirme zeigen Evoc-Webseite mit schwarzem Fahrradrucksack und Bike-Packs-Text

  • The solution approach

    EVOC approached tante-e to develop a scalable Shopify solution that would cover both the Australian and European markets. Together, they developed a strategy for a seamless user experience across borders, with a particular focus on intuitive navigation and optimized product presentation. The result was a system that, on the one hand, guarantees a consistent brand experience, but, on the other, is flexible enough to accommodate regional specificities.

The implementation

Geolocation popup
The tante-e team implemented a location-aware popup that directs visitors to the appropriate regional store—be it in the EU, US, Canada, Switzerland, or Australia. This ensures a seamless shopping experience without detours.

Dynamic language adaptation
The navigation and external links in the footer automatically adapt to the selected shop language. This means customers always receive relevant information in their preferred language, significantly increasing user-friendliness.

Optimized product presentation
Individually targeted promotions between products on the category page and additional descriptions below the product images create more context and help customers find the perfect products.

Intelligent variant management
New color variants are automatically prioritized and displayed in the shop. Special badges, implemented as metafields, assist with navigation through the product range and draw attention to new products.

Clear product details
Product-specific size charts open with a click in a drawer on the product detail page. Important safety information is displayed in a clean dropdown menu – and only appears if the stored meta fields are filled.

Conversion optimization
The cross-selling area in the shopping cart provides customers with individual product recommendations and thus increases the average order value.

The implementation

01

Geolocation popup

The tante-e team implemented a location-aware popup that directs visitors to the appropriate regional store—be it in the EU, US, Canada, Switzerland, or Australia. This ensures a seamless shopping experience without detours.

02

Dynamic language adaptation

The navigation and external links in the footer automatically adapt to the selected shop language. This means customers always receive relevant information in their preferred language, significantly increasing user-friendliness.

03

Optimized product presentation

Individually targeted promotions between products on the category page and additional descriptions below the product images create more context and help customers find the perfect products.

04

Intelligent variant management

New color variants are automatically prioritized and displayed in the shop. Special badges, implemented as metafields, assist with navigation through the product range and draw attention to new products.

05

Clear product details

Product-specific size charts open with a click in a drawer on the product detail page. Important safety information is displayed in a clean dropdown menu – and only appears if the stored meta fields are filled.

06

Conversion optimization

The cross-selling area in the shopping cart provides customers with individual product recommendations and thus increases the average order value.
Zwei Smartphones mit Evoc-Webshop Pop-up für Länderauswahl und geöffnetem Bike-Packing-Menü mit schwarzem Rucksack und Packtaschen Zwei Smartphone-Bildschirme zeigen Evoc-Webseite mit schwarzem Fahrradrucksack und Bike-Packs-Text Drei Smartphones zeigen EVOC-Webseiten, linke Polsterschutz-Werbung mit Mountainbiker, mittlere Allride-3D-WP-16-Infos, rechte Ride-16-Rucksackfoto

The results

EVOC now has customized Shopify stores for various international markets, offering a consistent brand experience while simultaneously taking regional specifics into account. The optimized product presentation perfectly showcases the high-quality bike bags and backpacks and supports customers in their purchasing decisions. The intelligent geolocation system automatically directs visitors to the relevant store, significantly improving the user experience and reducing abandonment rates.

Lessons Learned

The collaboration between EVOC and tante-e demonstrates how effectively Shopify can be used for the international expansion of a premium brand. The combination of regional stores and intelligent navigation elements creates a seamless shopping experience across national borders. Dynamic product presentation with automated highlighting of new products and detailed product information not only supports the purchase decision but also strengthens the perception of the premium brand.

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