This is how DR. VIVIEN KARL communicates trust and expertise thanks to an optimized shop setup

DR. VIVIEN KARL collaborated with tante-e for a new online shop that not only represents the brand and products, but also provides customers with comprehensive and trustworthy information.

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Services
  • Shop relaunch
  • Concept & Consulting
  • Individual design
  • programming
  • Individual functionalities

Thus, DR. VIVIEN KARL supports customers personally and provides comprehensive context on complex products.

  • The initial situation

    DR. VIVIEN KARL was founded in 2021 by the pharmacist of the same name as an intimate care brand made from natural ingredients. Her goal is to remove the taboo surrounding women's intimate health and improve their long-term well-being with the right creams and lotions. The brand sees itself not only as a care brand but also as an educational platform.

  • The challenge

    In preparation for her appearance on "Die Höhle der Löwen" (The Lion's Den) in summer 2023, DR. VIVIEN KARL needed a stable and high-performance online store that focused beyond pure sales. Customers also needed to get to know the brand, founder, and supporters in depth digitally. In addition to personal communication, the website primarily focused on providing detailed context for the products that required explanation.
  • Schwebende Smartphones vor rosafarbenem Hintergrund zeigen Artikel zu Niacinamid-Serum und probiotischer Intimpflege

  • The solution approach

    DR. VIVIEN KARL turned to tante-e, the leading Shopify Plus agency in German-speaking countries, as an experienced partner to implement the new online shop according to its specific requirements. They chose a theme-based approach with customized customizations. They also developed a strategy to incorporate trust-building factors throughout the entire storefront and structure the shop in a customer-friendly manner.

The implementation

Personal reference throughout the entire customer journey
With the new online shop, DR. VIVIEN KARL establishes personal contact with customers right from the start. The central video elements, in particular, ensure proximity and build trust. Whether a welcome video on the homepage or in-depth explanatory videos on the product pages, the founder accompanies customers throughout the entire shopping experience, thus increasing loyalty.

Trust-building content
Across all stores, Dr. Vivien Karl and tante-e prioritized the inclusion of additional, trust-building content to credibly convey the quality and effectiveness of their products. A dedicated section on the homepage, for example, highlights the advisory board of physicians and renowned experts. With portraits and quotes, they confirm their positive experiences with the effectiveness of DR. Vivien Karl skin care creams.

Focus on USPs
In addition to testimonials, other elements based on classic best-practice approaches, such as icons, press reviews and user-generated content, effectively communicate the uniqueness of the brand and the quality of the products through the integration of Instagram.

Visual harmony
The high-quality design in soft, coordinated colors contributes to a pleasant shopping experience and reinforces the professional brand image. Elegant, minimalist product photos and expressive imagery create a professional impression and also increase trust in the brand.

The implementation

01

Personal reference throughout the entire customer journey

With the new online shop, DR. VIVIEN KARL establishes personal contact with customers right from the start. The central video elements, in particular, ensure proximity and build trust. Whether a welcome video on the homepage or in-depth explanatory videos on the product pages, the founder accompanies customers throughout the entire shopping experience, thus increasing loyalty.

02

Trust-building content

Across all stores, Dr. Vivien Karl and tante-e prioritized the inclusion of additional, trust-building content to credibly convey the quality and effectiveness of their products. A dedicated section on the homepage, for example, highlights the advisory board of physicians and renowned experts. With portraits and quotes, they confirm their positive experiences with the effectiveness of DR. Vivien Karl skin care creams.

03

Focus on USPs

In addition to testimonials, other elements based on classic best-practice approaches, such as icons, press reviews and user-generated content, effectively communicate the uniqueness of the brand and the quality of the products through the integration of Instagram.

04

Visual harmony

The high-quality design in soft, coordinated colors contributes to a pleasant shopping experience and reinforces the professional brand image. Elegant, minimalist product photos and expressive imagery create a professional impression and also increase trust in the brand.
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The results

With the new online shop, DR. VIVIEN KARL succeeds in explaining its complex products to customers in a comprehensible way, even without personal consultation and purely digitally. The focus is on numerous interactive and vivid image and video elements that effectively build a sense of closeness and connection to the brand and the people behind it. Despite the extensive range of content, the new shop is characterized by its high level of stability and easily handled even the increased volume of visitors during the broadcast of "Die Höhle der Löwen" (The Lion's Den).

Lessons Learned

The collaboration between DR. VIVIEN KARL and tante-e demonstrates how even products that require explanation can be communicated clearly and understandably. The foundation is a well-thought-out shop structure and the harmonious integration of high-quality video and image material into the storefront. DR. VIVIEN KARL customers now benefit from comprehensive advice, even virtually, and can easily find the right products to help them with their individual problems.

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