How Develey migrated to a unique Shopify store

Thanks to the collaboration with tante-e, Develey presents itself with a unique online store that is precisely tailored to the brand's identity and requirements. The customized Shopify setup is based on the latest e-commerce best practices, precisely embodies the Develey design, and effectively elevates the customer experience to a new level.

Person mit Lederjacke gießt süß-saure grüne Sauce über gegrillte Hähnchen-Wraps mit Salat und Tomaten

In this way, Develey expresses its brand identity with brand-compliant design elements and interactive features in a unique shop setup .

To the shop

  • The initial situation

    Develey, the traditional German manufacturer with 180 years of experience in producing its popular sauces, was looking for a modern e-commerce solution. The existing shop on PimCore could no longer meet the growing demands for flexibility and ease of use. The desire grew for a platform that seamlessly incorporated Develey's signature design and offered customers the familiar brand experience, even virtually.

  • The challenge

    The new store was designed to incorporate Develey's distinctive design elements, vividly highlight the products, and create an intuitive shopping experience for customers. It was also important to lay a stable and high-performance foundation for future expansion and the store's continued growth.
  • Zwei Smartphonebildschirme mit Develey Website links Mayonnaiseflasche 500 ml rechts Hotdog Sauce und belegten Hotdogs

  • The solution approach

    Develey chose to work with tante-e to implement the switch to Shopify in a professional and structured manner. The initial phase involved a detailed conceptual design phase to precisely analyze the brand's requirements and develop a customized online store strategy. A highly customized theme approach was chosen to precisely address Develey's visual and functional requirements.

The implementation

Brand-compliant design
The tante-e team systematically implemented Develey's signature design elements in the shop, particularly the brand's signature wave elements in the header and between the sections, which can be intuitively placed using the theme editor. Furthermore, the colorful imagery characterizes the shop's authentic appearance.

Interactive & informative elements in balance
The "speaking e" from the Develey logo answers the most important product questions in a clear dropdown section on various shop pages – thus combining brand identity with informative content. Interactive elements such as sliders continue to ensure an intuitive shopping experience and additional inspiration across all shops.

Optimized product pages
The shop's product pages were implemented according to proven e-commerce best practices and are optimized for above-the-fold. A visual size selection with preview images and structured content grids ensure clarity and strong brand communication.

Connection to ERP software
The tante-e team supported the integration of the JTL Connector into the new shop to ensure smooth merchandise management and efficient inventory management.

The implementation

01

Brand-compliant design

The tante-e team systematically implemented Develey's signature design elements in the shop, particularly the brand's signature wave elements in the header and between the sections, which can be intuitively placed using the theme editor. Furthermore, the colorful imagery characterizes the shop's authentic appearance.

02

Interactive & informative elements in balance

The "speaking e" from the Develey logo answers the most important product questions in a clear dropdown section on various shop pages – thus combining brand identity with informative content. Interactive elements such as sliders continue to ensure an intuitive shopping experience and additional inspiration across all shops.

03

Optimized product pages

The shop's product pages were implemented according to proven e-commerce best practices and are optimized for above-the-fold. A visual size selection with preview images and structured content grids ensure clarity and strong brand communication.

04

Connection to ERP software

The tante-e team supported the integration of the JTL Connector into the new shop to ensure smooth merchandise management and efficient inventory management.
Zwei Smartphones mit Develey Website links bunte Senftuben auf blauem Hintergrund neben Weißwurst Brezn Bratwürsten rechts Hotdog Sauce Flasche Zwei Smartphone-Displays mit Develey-Webseite, links Burger in Händen, rechts rauchige Rippchen mit herabfließender Sauce Zwei Smartphonebildschirme mit Develey Website links Mayonnaiseflasche 500 ml rechts Hotdog Sauce und belegten Hotdogs

The results

Develey benefits from a modern online shop that focuses not only on pure sales, but also clearly conveys the brand values and offers a comprehensive platform for its popular sauces. The custom design allows the shop to integrate seamlessly into Develey's existing online and offline presence. The balance of brand-consistent visual elements and diverse product information creates an inspiring shopping experience. At the same time, the powerful Shopify setup enables flexible and future-proof development of the shop.

Lessons Learned

The collaboration between Develey and tante-e demonstrates how traditional brands can successfully modernize their digital presence with a well-thought-out Shopify setup and a sound strategy. The new store combines authenticity with modern e-commerce features, creating an ideal foundation for future growth. Thanks to Shopify's intuitive usability and tante-e's comprehensive onboarding, the Develey team is now able to manage the store independently and flexibly prepare for new campaigns.

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