CAZAL Eyewear: Unique shop design with premium theme & custom coding

In collaboration with tante-e, a new, optimized online shop was created that seamlessly translates the distinctive aesthetics of CAZAL Eyewear into the digital world.

androgynes Modell mit platinblondem Kurzhaarschnitt, goldgerahmten Sonnenbrillen und offener roter Jacke
Services
  • Shop relaunch
  • Concept & Consulting
  • Individual design
  • programming
  • Individual functionalities

For example, CAZAL Eyewear uses Shopify not only to sell its products, but also to convey the feeling of the brand through strong storytelling and visual elements .

  • The initial situation

    The German eyewear brand CAZAL stands for exceptional vintage-style frames. Founded in 1980 by Cari Zalloni, CAZAL has been setting trends with distinctive and creative designs ever since. Customers can purchase the models on the most popular eyewear marketplaces, as well as in its own online shop.

  • The challenge

    CAZAL wanted an online shop that not only reflected the unique look of its eyewear, but also served as the brand's visual flagship. The website was to precisely capture the recognizable design and tangibly embody CAZAL's aesthetic for customers.
  • Zwei schwebende Smartphones zeigen Brillenrahmen-Produktdetail und Modellcollage vor grauem Hintergrund

  • The solution approach

    CAZAL chose tante-e, the leading Shopify Plus agency in German-speaking countries, as a trusted partner for the development of its new online store. They began by examining the specific requirements and developing a customized approach to implement CAZAL's wishes. They opted for a combination of a Shopify Premium theme and custom code customizations. The goal was to precisely capture CAZAL's innovative design while offering customers a seamless purchasing experience and reducing the team's administrative workload with intuitive shop software.

The implementation

High-quality Shopify theme as a basis
The tante-e team presented CAZAL with a selection of suitable themes that would serve as a basis for the new online store. They ultimately chose the Impact theme, which features numerous visually focused sections and is therefore ideal for strong storytelling through photos and videos. It also provides a clean foundation for additional extensions through custom programming.

Innovative navigation
Tante-e faithfully translated CAZAL's unique design into the new online shop. They used code extensions to ensure that the homepage, category, product, and additional pages fit seamlessly into the visual concept. A highlight is the navigation. As a slide-in menu, it incorporates striking image and text elements in the brand's style and is also responsively optimized for all device types. This results in a seamless customer experience across all devices.

Immersive animations & banners
With the new shop, CAZAL is placing a full focus on visual elements. Centrally placed animations and large banners give the brand ample space to showcase its eyewear through professional and modern photoshoots. This not only gives customers a comprehensive impression of the products but also a deeper understanding of CAZAL's aesthetic.

Advanced shop functions
Best-practice methods for conversion optimization, such as elegant upselling on product pages or the integration of the catalog with popular marketplaces, are an integral part of the new online shop. tante-e also equipped CAZAL with state-of-the-art e-commerce tools to take handling and customer interaction to a new level. One example is the Shopify Translate & Adapt app, which enables easy multilingual support and significantly improves the customer experience for international customers.

The implementation

01

High-quality Shopify theme as a basis

The tante-e team presented CAZAL with a selection of suitable themes that would serve as a basis for the new online store. They ultimately chose the Impact theme, which features numerous visually focused sections and is therefore ideal for strong storytelling through photos and videos. It also provides a clean foundation for additional extensions through custom programming.

02

Innovative navigation

Tante-e faithfully translated CAZAL's unique design into the new online shop. They used code extensions to ensure that the homepage, category, product, and additional pages fit seamlessly into the visual concept. A highlight is the navigation. As a slide-in menu, it incorporates striking image and text elements in the brand's style and is also responsively optimized for all device types. This results in a seamless customer experience across all devices.

03

Immersive animations & banners

With the new shop, CAZAL is placing a full focus on visual elements. Centrally placed animations and large banners give the brand ample space to showcase its eyewear through professional and modern photoshoots. This not only gives customers a comprehensive impression of the products but also a deeper understanding of CAZAL's aesthetic.

04

Advanced shop functions

Best-practice methods for conversion optimization, such as elegant upselling on product pages or the integration of the catalog with popular marketplaces, are an integral part of the new online shop. tante-e also equipped CAZAL with state-of-the-art e-commerce tools to take handling and customer interaction to a new level. One example is the Shopify Translate & Adapt app, which enables easy multilingual support and significantly improves the customer experience for international customers.
Drei überlappende Smartphones mit Onlineshopseite für Vintage-Brillen vor grauem Hintergrund Drei diagonale Smartphone-Displays auf grauem Hintergrund mit Sonnenbrillen-Neuheiten Heritage-Kollektion und Modelcollage geneigtes Smartphone zeigt Vintage Damenmode Webseite mit Porträts zweier Frauen in Sonnenbrillen

The results

The result is a completely redesigned online store that consistently incorporates the vibrant and distinctive visual language. It offers CAZAL a large space to vividly showcase individual glasses and collections. At the same time, the new website is much more like a virtual editorial, immersively conveying the brand's feel and attitude. The team can now effortlessly adapt the store for new releases, completely independent of external resources.

Lessons Learned

The joint online shop project by CAZAL and tante-e demonstrates how a unique design can be realized with Shopify. A completely custom design is just one option. With careful planning and specific code adjustments, a Shopify premium theme can also provide the ideal foundation for an impressive and innovative-looking online shop.

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