buah: Optimized product sets and international expansion with Shopify

With the support of tante-e, buah offers customers a streamlined, seamless shopping experience and has successfully expanded into the Dutch market. With special features such as detailed set content displays and a multilingual setup, the online shop has been optimized for both national and international customers.

rosa Zylinder mit roten gefriergetrockneten Erdbeerscheiben neben rosa Lunchbox mit Vollkornbrotsandwiches und Blattgemüse
Services
  • Shop relaunch
  • Concept & Consulting
  • Individual design
  • programming
  • Individual functionalities

Thus, buah relies on an effective Shopify setup for internationalization and optimized product presentation.

  • The initial situation

    Founded in 2015, buah is known for its freeze-dried berries and tropical fruits, which are characterized by a vitamin-preserving method. The company saw rapidly increasing sales and decided to take the next steps in digitalization and shop optimization to both improve the user experience for its customers and expand internationally.

  • The challenge

    Customers needed to be able to quickly discover and understand the various products. The presentation of the sets was particularly crucial. These needed to communicate the benefits, components, and detailed information effectively and clearly. Furthermore, the new shop setup needed to facilitate seamless and effective market entry into new countries. Language localization, separate domains, and a seamless shopping experience across different markets were particularly important here.
  • Zwei Smartphones zeigen Buah-Webseite links mit großem Erdbeermotiv und Slogan Nur Sonne nur Frucht rechts Menü mit Produktkategorien

  • The solution approach

    To address these challenges, buah turned to the experts at tante-e, one of the leading and few officially accredited Shopify Plus agencies in German-speaking countries. Together, they developed a strategy that not only addressed buah's specific needs but also laid a solid foundation for an improved customer experience and efficient market expansion.

The implementation

Using a Shopify premium theme
buah's online shop needed to not only convey the joy of healthy snacking, but also provide a robust, high-performance foundation for future features. Tante-e recommended a theme-based approach. After a detailed consultation, the company chose the Impact theme. The Shopify experts configured it so that its look and feel precisely matched the brand's identity and design requirements.

Conversion optimization for product sets
For the product page, tante-e developed a custom section that clearly lists the individual products in sets, including a preview image. Clicking on a product opens a popup with further details on flavor, ingredients, and nutritional values. Customers no longer have to leave the set page to access all the important information.

Internationalization of the shop
For market entry in the Netherlands, tante-e recommended Shopify's proprietary "Translate & Adapt" app with Shopify Markets. This enabled the seamless translation of all store pages, logos, and even customer reviews.

Intuitive category changes
tante-e placed so-called collection bubbles on the category pages and the homepage to enable quick switching between different product categories. This gives customers a holistic overview of buah's entire product world. The implementation was done using meta objects and native sections of the Impact theme, allowing buah to manage the bubbles independently and without coding.

Continuous shop optimization
buah decided to work with tante-e on an ongoing basis to continuously integrate new features and optimizations into the Shopify store.

The implementation

01

Using a Shopify premium theme

buah's online shop needed to not only convey the joy of healthy snacking, but also provide a robust, high-performance foundation for future features. Tante-e recommended a theme-based approach. After a detailed consultation, the company chose the Impact theme. The Shopify experts configured it so that its look and feel precisely matched the brand's identity and design requirements.

02

Conversion optimization for product sets

For the product page, tante-e developed a custom section that clearly lists the individual products in sets, including a preview image. Clicking on a product opens a popup with further details on flavor, ingredients, and nutritional values. Customers no longer have to leave the set page to access all the important information.

03

Internationalization of the shop

For market entry in the Netherlands, tante-e recommended Shopify's proprietary "Translate & Adapt" app with Shopify Markets. This enabled the seamless translation of all store pages, logos, and even customer reviews.

04

Intuitive category changes

tante-e placed so-called collection bubbles on the category pages and the homepage to enable quick switching between different product categories. This gives customers a holistic overview of buah's entire product world. The implementation was done using meta objects and native sections of the Impact theme, allowing buah to manage the bubbles independently and without coding.

05

Continuous shop optimization

buah decided to work with tante-e on an ongoing basis to continuously integrate new features and optimizations into the Shopify store.
Zwei Smartphones zeigen Buah-Webseite links mit großem Erdbeermotiv und Slogan Nur Sonne nur Frucht rechts Menü mit Produktkategorien Drei nebeneinander angeordnete Smartphone-Displays mit Onlineshop für gefriergetrocknete Fruchtsnacks, eines zeigt lächelnde Frau mit Snack und Zutatenliste Zwei Smartphone-Bildschirme mit Appansichten links Bio-Gefriergetrocknete Bananen-Detailseite rechts Gefriergetrocknete Früchte-Übersicht

The results

buah benefits from an optimized Shopify store that incorporates the latest e-commerce tools and best practices. The optimized presentation of product sets and category changes, in particular, significantly improves user-friendliness. Furthermore, the brand was able to enter the Dutch market with the same store as in Germany, thus expanding internationally without significant additional effort.

Lessons Learned

The joint project between buah and tante-e demonstrates that a powerful, theme-based setup with Shopify creates a solid foundation for specialized further developments, such as flexible internationalization and the implementation of an intuitive customer experience. The online shop can thus continue to grow both nationally and internationally.

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