From Jimdo to Shopify Plus - BADESOFA's picture-perfect journey

Starting with a shop platform change from JIMDO to Shopify, BADESOFA and tante-e have together taken the picture-perfect path of a D2C brand and presented this together at OMR22.

Frau in Waffeltuch sitzt am Badewannenrand und platziert hellblaues Nackenstützkissen im Schaumbad
Services
  • Shop Migration
  • Concept & Consulting
  • Theme-based
  • programming
  • Individual functionalities

By switching from JIMDO to Shopify, BADESOFA was able to follow the picture-perfect path of a D2C brand and continuously increase the online shop and sales.

  • The initial situation

    BADESOFA is a company specializing in the production and sale of innovative self-care products. Starting with a unique bath sofa that brings the comfort of a sofa into the bathtub, the company has since developed into a leading brand in the field of home wellness. Led by co-founders Annika and Nathalie, BADESOFA has sold 85,000 products to date and now has a team of 14 employees.

  • The challenge

    Although BADESOFA had already achieved initial success, it quickly became clear that its existing e-commerce setup was no longer able to meet the company's growing needs. The JIMDO-based online store created unnecessary manual workloads, such as creating invoices and processing orders. Furthermore, the store wasn't connected to a professional warehouse, creating additional burdens and challenges.

    Additionally, BADESOFA faced the challenge of managing the impending onslaught of traffic from its appearance on the startup show "Die Höhle der Löwen." They needed a modern online shop that could not only withstand the expected traffic peak but also optimally represent BADESOFA's brand identity.
  • Schräg liegendes schwarzes Smartphone auf pastellgrünem Hintergrund zeigt Online-Shop mit hellgrauem Fußkissen und Größenratgeber

  • The solution approach

    The solution was to support BADESOFA in transitioning to a professional e-commerce setup with Shopify. A new design based on a premium mobile theme, optimized for product presentation, was introduced. To reduce manual effort and streamline the sales process, relevant Shopify apps were integrated and retention marketing was improved.

The implementation

Switching your shop from JIMDO to Shopify
The implementation of the new online store took place in several steps. First, the store was converted to a premium mobile theme that focused on product presentation. Personalized product recommendations were introduced to optimize the ordering process.

Incorporation of targeted purchase support functionalities
To assist customers in their purchasing decision, a special size finder was developed that recommends the perfect BATH SOFA for each individual bathtub based on answers to specific questions.

Brand worlds
In addition, an area was created around the brand to give customers the opportunity to engage with the brand and build a personal relationship with BADESOFA.

internationalization
Finally, the store was prepared for internationalization by integrating a translation function for different languages and converting the store from a one-product store to a multi-product store.

The implementation

01

Switching your shop from JIMDO to Shopify

The implementation of the new online store took place in several steps. First, the store was converted to a premium mobile theme that focused on product presentation. Personalized product recommendations were introduced to optimize the ordering process.

02

Incorporation of targeted purchase support functionalities

To assist customers in their purchasing decision, a special size finder was developed that recommends the perfect BATH SOFA for each individual bathtub based on answers to specific questions.

03

Brand worlds

In addition, an area was created around the brand to give customers the opportunity to engage with the brand and build a personal relationship with BADESOFA.

04

internationalization

Finally, the store was prepared for internationalization by integrating a translation function for different languages and converting the store from a one-product store to a multi-product store.
Smartphone zeigt Umfrage zur Badewanneninnenform mit Optionen oval eckig oder keine Antwort Schräg liegendes schwarzes Smartphone auf pastellgrünem Hintergrund zeigt Online-Shop mit hellgrauem Fußkissen und Größenratgeber Drei schwarze Smartphones auf grünem Hintergrund mit Kissenproduktseite, Markenicons und Pool-Lounge-Motiv schwebendes Smartphone mit Website für blaues Badewannenkissen vor Blumenarrangement auf grünem Hintergrund Schwarzes Smartphone zeigt farbige Outdoorstoffmuster und Textbeschreibungen auf heller Webseite vor grünem Hintergrund

The results

By implementing these measures, BADESOFA was able to further accelerate its growth and now boasts over 85,000 sold products. The appearance on the startup show "Die Höhle der Löwen" (The Lion's Den) was a huge success; not only was the shop able to handle the high traffic, but it also achieved sales records. The shop won the 2022 Shop Usability Awards in Munich for its outstanding online shop.

Lessons Learned

BADESOFA's success story impressively demonstrates how continuous adaptation and optimization of the Shopify platform can help a company evolve dynamically and respond to new challenges. Whether it's automating processes, implementing complex front-end requirements, or expanding into new markets, Shopify enables BADESOFA to overcome all these challenges without having to switch platforms or make large investments in IT infrastructure.

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