Relaunch and continuous development of one of the leading D2C brands on Shopify

Relaunch of the online shop with a clear focus on storytelling and the brand's look and feel, as well as continuous development and optimization of the online shop. How tante-e and 3bears have been working together successfully for years.

Glas mit Haferporridge beschriftet 3 Bears Hand streut Erdbeerstücke geschnittene Äpfel im Hintergrund

Thanks to a relaunch and continuous optimization, 3Bears was able to give its shop a new Look & Feel and significantly increase Performance .

To the shop

  • The initial situation

    3Bears is a well-known brand of additive-free porridge mixes, which originated from its popularity on the television show "Die Höhle der Löwen" (The Lion's Den) on Vox. It was founded by the German-English couple Caroline and Tim Nichols with the goal of offering a healthier alternative to conventional supermarket products. The mixes are produced near Lake Constance and use oat flakes from the Black Forest, which, along with the brand's marketing and storytelling, have enabled the porridge's resurgence in recent years.

  • The challenge

    3Bears faced the challenge of creating an online store that would keep pace with their growth and help them achieve their ambitious goals. Their existing online store didn't fully meet their expectations, and it was unclear what measures could be taken to improve performance. Furthermore, presenting their products and optimizing the user experience required repeated customization and features. In the past, 3Bears had several negative experiences with agencies that didn't keep their promises. Therefore, they were looking for a reliable partner who could provide ongoing support with their online store, share their knowledge, and provide proactive recommendations.
  • Drei überlappende Smartphones vor dunkelgrünem Hintergrund mit veganer Lebensmittel-Webshop-Oberfläche auf den Displays

  • The solution approach

    Tante-e turned out to be exactly the right partner to help 3Bears optimize and continuously improve their online store. The collaboration began with a thorough analysis of the store and user behavior to identify untapped potential and identify potential optimization solutions. These were then implemented and implemented as part of a customized theme for 3bears. Since then, tante-e has been a constant companion to 3Bears, helping to continuously optimize the online store. In addition, email marketing and automation were optimized on Klaviyo until the 3Bears team could handle these tasks independently.

The implementation

Individual design
Tante-e developed a custom design for the 3Bears online store, tailored to the company's brand identity and needs. This design emphasized the uniqueness of 3Bears products and helped differentiate the brand from the competition.

Upgrade to Online Shop 2.0 and individual modules
Tante-e upgraded its online store to version 2.0 and implemented numerous custom modules. This enabled the 3Bears team to flexibly design and manage their store. For example, modules for displaying product reviews, customer opinions, and special offers were introduced.

Landing pages for influencer campaigns and marketing activities
Another important step was the creation of specific landing pages for various marketing campaigns. One example of this was the collaboration with influencer Pamela Reif. The landing page was specifically tailored to this campaign and contained all relevant information as well as a direct purchase option for the advertised products.

Content world and optimized blog pages
To support customer retention and acquisition, a comprehensive content world was created. This included optimized blog pages for recipes and product information. Tante-e developed special templates that enabled an appealing presentation of content while simultaneously improving SEO performance.

Mix & Match Page
By setting up a Mix & Match page, 3Bears was able to offer its customers an additional, interactive shopping experience. This page allowed visitors to customize their own product sets, increasing the store's usability and boosting sales.

Further individual modules and functionalities
In addition to the features mentioned above, Tante-e implemented numerous other customized modules and functionalities to continuously develop and optimize 3Bears' online store. These included, for example, special filter options, product summaries, and detailed product information.

Optimizing the shopping cart with gamification and cross-selling
Tante-e implemented innovative shopping cart features to increase sales and improve customer loyalty. This included a gamification feature that allowed customers to see how close they were to reaching the minimum order value for free shipping on a progress bar. Once this threshold was reached, they received a free gift. This feature not only increased the average order size but also boosted customer satisfaction. Cross-selling features were also added to draw customers' attention to similar or complementary products.

The implementation

01

Individual design

Tante-e developed a custom design for the 3Bears online store, tailored to the company's brand identity and needs. This design emphasized the uniqueness of 3Bears products and helped differentiate the brand from the competition.

02

Upgrade to Online Shop 2.0 and individual modules

Tante-e upgraded its online store to version 2.0 and implemented numerous custom modules. This enabled the 3Bears team to flexibly design and manage their store. For example, modules for displaying product reviews, customer opinions, and special offers were introduced.

03

Landing pages for influencer campaigns and marketing activities

Another important step was the creation of specific landing pages for various marketing campaigns. One example of this was the collaboration with influencer Pamela Reif. The landing page was specifically tailored to this campaign and contained all relevant information as well as a direct purchase option for the advertised products.

04

Content world and optimized blog pages

To support customer retention and acquisition, a comprehensive content world was created. This included optimized blog pages for recipes and product information. Tante-e developed special templates that enabled an appealing presentation of content while simultaneously improving SEO performance.

05

Mix & Match Page

By setting up a Mix & Match page, 3Bears was able to offer its customers an additional, interactive shopping experience. This page allowed visitors to customize their own product sets, increasing the store's usability and boosting sales.

06

Further individual modules and functionalities

In addition to the features mentioned above, Tante-e implemented numerous other customized modules and functionalities to continuously develop and optimize 3Bears' online store. These included, for example, special filter options, product summaries, and detailed product information.

07

Optimizing the shopping cart with gamification and cross-selling

Tante-e implemented innovative shopping cart features to increase sales and improve customer loyalty. This included a gamification feature that allowed customers to see how close they were to reaching the minimum order value for free shipping on a progress bar. Once this threshold was reached, they received a free gift. This feature not only increased the average order size but also boosted customer satisfaction. Cross-selling features were also added to draw customers' attention to similar or complementary products.
Drei schwarze Smartphones auf grünem Hintergrund mit App-Interfaces für Frühstücksprodukte, Angebotslisten und Familienfoto zwei schwebende smartphones vor grünem hintergrund mit onlineshopseiten für veganes schoko schichtdessert und nussmus Schräg schwebendes Smartphone mit Granola-Produktwerbung und Porträt einer Frau vor dunkelgrünem Hintergrund

The results

With the support of tante-e, 3Bears was able to create a tailor-made online shop for their brand and its needs. This gave them ample space to showcase their products, their added value, and the accompanying content. The continuous development and expansion of the shop, as well as the advice from tante-e, have helped the 3bears team continuously cope with their growth and constant changes.

Lessons Learned

This case study demonstrates that a well-designed content world can be an extremely relevant lever for D2C brands to present the brand and its benefits to visitors and customers. Furthermore, Shopify's blog section can offer a wealth of opportunities to create and present content in a meaningful and engaging way. Another important aspect is choosing the right partner. Tante-e, as an extended e-commerce team, was able to meet 3Bears' expectations, while other agencies could not.

Are you thinking about optimizing your online shop?

Let's talk